Apple’s iPhone and iPod touch are still among the top three mobile devices used in the U.S. and UK, according to a new report from mobile ad network JiWire released on Tuesday, but they are shedding market share. Luckily for Apple, the iPad, which rounds out the top three, is still experiencing positive share growth.
Apple’s iPhone dominated ad requests from JiWire’s mobile network in both markets during the third quarter of 2011, despite giving up a bit of market share. In the U.S., the iPhone accounted for 41.9 percent of all ads served, down 1.8 percent from the previous quarter. In the UK, it took 50.6 percent of all ad requests. In both markets, iOS easily beat out other competing mobile platforms, with 79.9 percent of requests in the U.S. and 71.1 percent in the UK. JiWire’s data is gathered from mobile users connecting via public Wi-Fi locations, which means that its reports mainly cover traffic outside the home, likely with a high percentage of business travelers. Millennial Media sees different results from its advertising network.
In both cases, however, iOS as a platform dropped, by 2.0 percent in the U.S. and 6.5 percent in the UK. The losses were in spite of 2.9 and 2.3 percent gains in the share of ads delivered to the iPad in the U.S. and UK, respectively. Surprisingly, the platform benefitting most from Apple’s drop isn’t necessarily Android. In the U.S., for instance, Android climbed by just 0.5 percent in ads viewed, while Windows Phone was up 1.2 percent. In the UK, too, Windows Phone rose 5.5 percent, compared with Android’s more modest gain of 1.5 percent. Might this indicate the early stages of the emergence of a truly competitive third mobile platform? Increased ad spend could attract more developer attention for Microsoft’s mobile OS.
The iPad’s gain is good for Apple, since it slows the rate at which the company loses ground to the competition. But it’s also good news for mobile commerce. JiWire found that 82 percent of tablet users were willing to buy directly from their devices, versus just 76 percent of smartphone owners, and that 67 percent of tablet owners spent $50 or more, while only 57 percent of smartphone owners and 52 percent of those on notebooks were willing to do the same.
As you can see from the numbers, Apple by far still has the lion’s share of mobile ad market share according to JiWire’s numbers. And while it is losing ground, it at least doesn’t appear to be doing so to the exclusive benefit of just one major competitor, like Android.
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/LZfzFod6
TheAppleBlog: iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch … http://t.co/QZwPjZG6
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/7iS2EwBs
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/id0GtTM0
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/3azOKGD6
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/QUoKrBlz
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/cGTE5h7f @amarchugg #news
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are st… http://t.co/2nJa3KXD #gigaom
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/Y8PoSWcm
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/BeJbLZjU
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/TmyvetmK @amarchugg #news
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/bOErJPs6
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/LiShT4Eq
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/X3J4zKT6
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/KnJPbxUf
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/JhgHN4wp
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch ar… http://t.co/DBe9NLHr Via. GigaOM
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/kwNPpMJY
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/6DhvICzT
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/NGmOGqLU
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/xxLJmFVV
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/qHYyEw0p
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/GejuU3KB #Apple #iOS
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/RO26avpp
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/cHKmrtD5
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/XBk4SHeR
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/TrIVo7F5
RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/yUTgrPcV
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Ngyyvmmz
gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/LL46DEPn
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Fr9K70jX
RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7
iPhone, iPod ad share down, but still top mobile devices with iPad
http://t.co/mwDIygf9
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/UnnU3WrF #BYOD
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/QA9OE3ck #BYOD
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/BdkiaWiB #Apple #iPodtouch
RT @CZ: RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/yUTgrPcV
RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/UavTsWOk via Darrell Etherington
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/pd1QldgT #marketing #business #success #biztips
RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/7YvSiePb
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod… http://t.co/Xv4ClN9G
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/q2xKJCHL
RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7
Gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/9aYFqVjC
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/RKhIYdva
iOS toujours au top :) http://t.co/PlfEb3br
[204] iPhone, iPod ad share down, but still top mobile devices with iPad
http://t.co/x6Wc8tqD
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/ahir9H8q
iPhone, iPod ad share down, but still top mobile devices with iPad – GigaOm: ExtremeTechiPhone, iPod ad share do… http://t.co/0vsvxZi6
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/0Cy9xBGG #Apple #iPhone #iPad
RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/pLPXst4x
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Cy8q82TL Via @gigaom
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/GAJeXlvx #technology
[DocDocc] iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/qNLbjhi2 via gigaOM
“@gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Eorym0v4”
RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/bJqY2Wkb
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/tsXlchka
iPhone, iPod ad share down, but still top mobile devices with iPad – GigaOm: Planet InsaneiPhone, iPod ad share … http://t.co/xAEUGbrG
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/kgkWkiMs #business #sourcemarketingdirect
This sure bodes ill for Apple and iOS.. oh wait.. that was the quarter where Apple had no new device and folks were holding back purchases to wait for the new swanky iPhone (plus accounting for other Android thingies whose 2 year contracts were expiring). Let’s take this report and compare it to a new one January after the Q4 results have been processed. :)
That “mere” 50.6% for iPhone and 71.1% for iOS is about to change to much larger numbers. I call 59% for iPhone [because this is still a partial quarter, and the device had enormous sell-through; let's push up to a full 70% iPhone in 2011 Q2]. I also call 86% for iOS [because iPad is just *that* huge; pending iPad 3, let's push up to 90% iOS in 2011 Q2].
Now that I have written on the internet, it’s emblazoned permanently for all time! :) (no i don’t work for apple, any financial people, or any money-related stuff, etc.)
You do recall things called Fire and Nook run Android? Their numbers seem to say iOS will decrease. Time will tell…
Either way, competition is good for the user…
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/xAv6zmfX
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/s6S81YVC
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**** iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still… http://t.co/98FyD7ne
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/5fXybdlz
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/raHTTinP
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/VUyltnfK
[GigaOM] iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are s… http://t.co/To81Ie8t
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/M8EQxq8E
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/BqyrzsEi
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/NJup6y5u #business #midlandsconsultingcentre #
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/O3ZspMJV
iPhone, iPod ad share down, but still top mobile devices with iPad #ipad http://t.co/I3FKQET3
iPhone, iPod ad share down, but still top mobile devices with iPad: 6, 2011, 6:16am PT No Comments Apple’s iPhon… http://t.co/qZ5xQMNQ
iPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/JadmPlCh
iPhone, iPod ad share down, but still top mobile devices with iPad …: Apple’s iPhone and iPod touch are still … http://t.co/SfLbwUvv
iPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/HTKPZ6qZ
iPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/BuLKDBQi
iPhone, iPod ad share down, but still top mobile devices with iPad via Mobile Advertising – 6, 2011, 6:16am … http://t.co/QTcEwhbD
iPhone, iPod ad share down, but still top mobile devices with iPad via Mobile Advertising – 6, 2011, 6:16am … http://t.co/fhELRQEj
#iPhone, #iPod ad share down, but still top mobile devices with #iPad – http://t.co/ue4fvGVC – [All 3 devices lead in US/UK. iPad tops]
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/VRrKcFGz
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/YZjoETS1
IPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch ar… http://t.co/Q0LuhNeS via @gigaom
#apple iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/nnfMxPBS
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/GzukCZgj
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/XpzGPvek
@earth2tech: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1KDDyZno
RT @atra_intelexis: iPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/JadmPlCh
RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/3l5udZON
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Gz2J2CZX
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/isNXhbHs
iPhone, iPod ad share down, but still top mobile devices with iPad
http://t.co/fm7f7Jwp #technews #followme #iphonenews #iphone #techtwe
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/IXU5alWK
RT @killerjoe123 iPhone, iPod ad share down, but still top mobile devices with iPad
http://t.co/h8vd1fux #technews #followme #iphonen…
iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod… http://t.co/wBiEuLdd
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/ndmMfUMn
iPhone, iPod ad share down, but still top mobile devices with iPad …: Apple’s iPhone and iPod touch are still … http://t.co/4qhWqskQ
iPhone, iPod ad share down, but still top mobile devices with iPad: 6, 2011, 6:16am PT No Comments Apple’s iPhon… http://t.co/uFp0zpUv
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/rME3zGDc
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/jlSm59zW
JiWire’s Insights Report: IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/zBYmdOzd
http://t.co/d82OZKqn #iphone, iPod ad share down, but still top mobile devices with iPad: A… http://t.co/B72RztVu
iPhone, iPod ad share down, but still top mobile devices with iPad: 6, 2011, 6:16am PT No Comments Apple’s iPhon… http://t.co/9LESPHuL
RT @IphoneHot: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/dKTe4cl0
iPhone, iPod ad share down, but still top mobile devices with iPad: 6, 2011, 6:16am PT No Comments Apple’s iPhon… http://t.co/EkFR4b0W
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/0MAovLxz
RT @IphoneHot: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/dKTe4cl0
@jiwire releases Q3 2011 Mobile Audience Insights Report: http://t.co/pZ8MrOqL
IPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/9Zggvx13
iPhone, iPod ad share down, but still top mobile devices with iPad – GigaOm: http://t.co/A1AlJRk9 #iphone
RT @killerjoe123 iPhone, iPod ad share down, but still top mobile devices with iPad
http://t.co/KkKktvLo #techne… http://t.co/5igWSfuE
Latest market share data: IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/K62xrDE0
#IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/U3cLoMZ7
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/jwx5K1No
RT iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/xqDku6kq
Windows Phone making big leaps in ad impressions market share – http://t.co/Qs1dVrBc
iPhone, iPod ad share down, but still top mobile devices with iPad: 6, 2011, 6:16am PT No Comments Apple’s iPhon… http://t.co/gdTpDMDJ
Latest market share data: IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/BN9pJav6 by @javifon
IPhone, iPod ad share down, but still top mobile devices with iPad …: Apple’s iPhone and iPod touch are still … http://t.co/xYT0BPng
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/9iUav5hN #wp7nl
RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/3Lv7glLv
RT @lesteban: Latest market share data: IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/BN9pJav6 by @javifon
iPhone shares are down! is this a sign of things to come? do you guys think #iphone5 can turn this around? – http://t.co/ohUcDe5M #mobile
IPhone, iPod ad share down, but still top mobile devices with iPad (& Windows Phone coming up!) http://t.co/IVl9NVvW via @zite
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AxYBJRmJ
iPhone, iPod ad share down, but still top #mobile devices with iPad http://t.co/Xfl1tRuj
Apple’s iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Jq0Dt8xH
iPhone, iPod ad share down, but still top mobile devices with iPad: … which means that its reports mainly cove… http://t.co/QAJQnDb6
RT @AppleFollowers: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/isNXhbHs
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
IPhone, iPod ad share down, but still top mobile devices with iPad via #NewsSquares http://t.co/IyKZdmUL I do love my iPad2 !
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/VnXLdP7j
IPhone, iPod ad share down, but still top mobile devices with iPad …: Apple’s iPhone and iPod touch are still … http://t.co/9EnNB64K
SmartPhoneApp: IPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/NqFBpbPS http://t.co/9kYgU2nK
iPhone, iPod ad share down, but still top mobile devices with iPad – GigaOm http://t.co/RIiO2k4w
http://t.co/RIiO2k4w iPhone, iPod ad share down, but still top mobile devices with iPad – GigaOm
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/3xchVVp7
IPhone, iPod ad share down, but still top mobile devices with iPad — Apple News, Tips and Reviews http://t.co/S3stFDdz #android
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/ZjMzV6w7
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Iwdx2rFL
iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/HgTKNve9
IPhone, iPod ad share is down, but they are still top mobile devices (iPad is up) http://t.co/EV7yNdwD
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/7iQqIdW1
RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7
RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa
IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/xCchkQ55
ah… these percentages are all based on … percent of ad requests? Is that defined anywhere? How is that determined? Any way to alter whether you send a request? I’m just saying…
No doubt Apple is everywhere, but straight-up and factual reporting would be nice too :)