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Summary:

Apple’s iPhone and iPod touch are still among the top three mobile devices used in the U.S. and UK, according to a new report from mobile ad network JiWire on Tuesday, but they’re shedding market share. Luckily for Apple, the iPad is experiencing positive share growth.

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Apple’s iPhone and iPod touch are still among the top three mobile devices used in the U.S. and UK, according to a new report from mobile ad network JiWire released on Tuesday, but they are shedding market share. Luckily for Apple, the iPad, which rounds out the top three, is still experiencing positive share growth.

Apple’s iPhone dominated ad requests from JiWire’s mobile network in both markets during the third quarter of 2011, despite giving up a bit of market share. In the U.S., the iPhone accounted for 41.9 percent of all ads served, down 1.8 percent from the previous quarter. In the UK, it took 50.6 percent of all ad requests. In both markets, iOS easily beat out other competing mobile platforms, with 79.9 percent of requests in the U.S. and 71.1 percent in the UK. JiWire’s data is gathered from mobile users connecting via public Wi-Fi locations, which means that its reports mainly cover traffic outside the home, likely with a high percentage of business travelers. Millennial Media sees different results from its advertising network.

In both cases, however, iOS as a platform dropped, by 2.0 percent in the U.S. and 6.5 percent in the UK. The losses were in spite of 2.9 and 2.3 percent gains in the share of ads delivered to the iPad in the U.S. and UK, respectively. Surprisingly, the platform benefitting most from Apple’s drop isn’t necessarily Android. In the U.S., for instance, Android climbed by just 0.5 percent in ads viewed, while Windows Phone was up 1.2 percent. In the UK, too, Windows Phone rose 5.5 percent, compared with Android’s more modest gain of 1.5 percent. Might this indicate the early stages of the emergence of a truly competitive third mobile platform? Increased ad spend could attract more developer attention for Microsoft’s mobile OS.

The iPad’s gain is good for Apple, since it slows the rate at which the company loses ground to the competition. But it’s also good news for mobile commerce. JiWire found that 82 percent of tablet users were willing to buy directly from their devices, versus just 76 percent of smartphone owners, and that 67 percent of tablet owners spent $50 or more, while only 57 percent of smartphone owners and 52 percent of those on notebooks were willing to do the same.

As you can see from the numbers, Apple by far still has the lion’s share of mobile ad market share according to JiWire’s numbers. And while it is losing ground, it at least doesn’t appear to be doing so to the exclusive benefit of just one major competitor, like Android.

  1. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/LZfzFod6

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  2. TheAppleBlog: iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch … http://t.co/QZwPjZG6

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  3. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/7iS2EwBs

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  4. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/id0GtTM0

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  5. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/3azOKGD6

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  6. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/QUoKrBlz

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  7. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  8. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/cGTE5h7f @amarchugg #news

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  9. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are st… http://t.co/2nJa3KXD #gigaom

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  10. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/Y8PoSWcm

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  11. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/BeJbLZjU

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  12. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/TmyvetmK @amarchugg #news

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  13. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/bOErJPs6

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  14. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/LiShT4Eq

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  15. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/X3J4zKT6

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  16. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/KnJPbxUf

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  17. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/JhgHN4wp

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  18. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch ar… http://t.co/DBe9NLHr Via. GigaOM

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  19. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/kwNPpMJY

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  20. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/6DhvICzT

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  21. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/NGmOGqLU

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  22. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7

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  23. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/xxLJmFVV

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  24. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/qHYyEw0p

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  25. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/GejuU3KB #Apple #iOS

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  26. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/RO26avpp

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  27. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/cHKmrtD5

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  28. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/XBk4SHeR

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  29. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/TrIVo7F5

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  30. RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/yUTgrPcV

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  31. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Ngyyvmmz

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  32. gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/LL46DEPn

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  33. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Fr9K70jX

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  34. RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7

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  35. iPhone, iPod ad share down, but still top mobile devices with iPad
    http://t.co/mwDIygf9

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  36. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/UnnU3WrF #BYOD

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  37. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/QA9OE3ck #BYOD

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  38. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/BdkiaWiB #Apple #iPodtouch

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  39. RT @CZ: RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/yUTgrPcV

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  40. RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7

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  41. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/UavTsWOk via Darrell Etherington

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  42. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/pd1QldgT #marketing #business #success #biztips

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  43. RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7

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  44. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/7YvSiePb

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  45. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod… http://t.co/Xv4ClN9G

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  46. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/q2xKJCHL

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  47. RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7

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  48. Gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/9aYFqVjC

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  49. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/RKhIYdva

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  50. iOS toujours au top :) http://t.co/PlfEb3br

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  51. [204] iPhone, iPod ad share down, but still top mobile devices with iPad
    http://t.co/x6Wc8tqD

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  52. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/ahir9H8q

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  53. iPhone, iPod ad share down, but still top mobile devices with iPad – GigaOm: ExtremeTechiPhone, iPod ad share do… http://t.co/0vsvxZi6

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  54. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/0Cy9xBGG #Apple #iPhone #iPad

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  55. RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7

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  56. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/pLPXst4x

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  57. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Cy8q82TL Via @gigaom

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  58. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/GAJeXlvx #technology

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  59. [DocDocc] iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/qNLbjhi2 via gigaOM

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  60. “@gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Eorym0v4”

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  61. RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/bJqY2Wkb

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  62. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/tsXlchka

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  63. iPhone, iPod ad share down, but still top mobile devices with iPad – GigaOm: Planet InsaneiPhone, iPod ad share … http://t.co/xAEUGbrG

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  64. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/kgkWkiMs #business #sourcemarketingdirect

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  65. This sure bodes ill for Apple and iOS.. oh wait.. that was the quarter where Apple had no new device and folks were holding back purchases to wait for the new swanky iPhone (plus accounting for other Android thingies whose 2 year contracts were expiring). Let’s take this report and compare it to a new one January after the Q4 results have been processed. :)

    That “mere” 50.6% for iPhone and 71.1% for iOS is about to change to much larger numbers. I call 59% for iPhone [because this is still a partial quarter, and the device had enormous sell-through; let's push up to a full 70% iPhone in 2011 Q2]. I also call 86% for iOS [because iPad is just *that* huge; pending iPad 3, let's push up to 90% iOS in 2011 Q2].

    Now that I have written on the internet, it’s emblazoned permanently for all time! :) (no i don’t work for apple, any financial people, or any money-related stuff, etc.)

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    1. You do recall things called Fire and Nook run Android? Their numbers seem to say iOS will decrease. Time will tell…

      Either way, competition is good for the user…

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  66. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/xAv6zmfX

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  67. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/s6S81YVC

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  68. These days customized mobile applications that are tailored to specific business requirement are getting rather popular. The mobile apps allow employees to work at any time and from anywhere via mobile devices.

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    Should you be interested – please visit our website
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  69. **** iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still… http://t.co/98FyD7ne

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  70. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/5fXybdlz

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  71. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/raHTTinP

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  72. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/VUyltnfK

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  73. [GigaOM] iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are s… http://t.co/To81Ie8t

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  74. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/M8EQxq8E

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  75. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/BqyrzsEi

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  76. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/NJup6y5u #business #midlandsconsultingcentre #

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  77. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/O3ZspMJV

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  78. iPhone, iPod ad share down, but still top mobile devices with iPad #ipad http://t.co/I3FKQET3

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  79. iPhone, iPod ad share down, but still top mobile devices with iPad: 6, 2011, 6:16am PT No Comments Apple’s iPhon… http://t.co/qZ5xQMNQ

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  80. iPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/JadmPlCh

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  81. iPhone, iPod ad share down, but still top mobile devices with iPad …: Apple’s iPhone and iPod touch are still … http://t.co/SfLbwUvv

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  82. iPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/HTKPZ6qZ

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  83. iPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/BuLKDBQi

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  84. iPhone, iPod ad share down, but still top mobile devices with iPad via Mobile Advertising – 6, 2011, 6:16am … http://t.co/QTcEwhbD

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  85. iPhone, iPod ad share down, but still top mobile devices with iPad via Mobile Advertising – 6, 2011, 6:16am … http://t.co/fhELRQEj

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  86. #iPhone, #iPod ad share down, but still top mobile devices with #iPad – http://t.co/ue4fvGVC – [All 3 devices lead in US/UK. iPad tops]

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  87. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/VRrKcFGz

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  88. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/YZjoETS1

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  89. IPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch ar… http://t.co/Q0LuhNeS via @gigaom

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  90. #apple iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/nnfMxPBS

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  91. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/GzukCZgj

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  92. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/XpzGPvek

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  93. @earth2tech: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1KDDyZno

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  94. RT @atra_intelexis: iPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/JadmPlCh

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  95. RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7

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  96. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/3l5udZON

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  97. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Gz2J2CZX

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  98. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/isNXhbHs

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  99. iPhone, iPod ad share down, but still top mobile devices with iPad
    http://t.co/fm7f7Jwp #technews #followme #iphonenews #iphone #techtwe

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  100. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/IXU5alWK

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  101. RT @killerjoe123 iPhone, iPod ad share down, but still top mobile devices with iPad
    http://t.co/h8vd1fux #technews #followme #iphonen…

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  102. iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod… http://t.co/wBiEuLdd

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  103. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/ndmMfUMn

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  104. iPhone, iPod ad share down, but still top mobile devices with iPad …: Apple’s iPhone and iPod touch are still … http://t.co/4qhWqskQ

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  105. iPhone, iPod ad share down, but still top mobile devices with iPad: 6, 2011, 6:16am PT No Comments Apple’s iPhon… http://t.co/uFp0zpUv

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  106. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/rME3zGDc

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  107. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/jlSm59zW

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  108. JiWire’s Insights Report: IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/zBYmdOzd

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  109. http://t.co/d82OZKqn #iphone, iPod ad share down, but still top mobile devices with iPad: A… http://t.co/B72RztVu

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  110. iPhone, iPod ad share down, but still top mobile devices with iPad: 6, 2011, 6:16am PT No Comments Apple’s iPhon… http://t.co/9LESPHuL

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  111. RT @IphoneHot: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/dKTe4cl0

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  112. iPhone, iPod ad share down, but still top mobile devices with iPad: 6, 2011, 6:16am PT No Comments Apple’s iPhon… http://t.co/EkFR4b0W

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  113. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/0MAovLxz

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  114. RT @IphoneHot: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/dKTe4cl0

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  115. @jiwire releases Q3 2011 Mobile Audience Insights Report: http://t.co/pZ8MrOqL

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  116. IPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/9Zggvx13

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  117. iPhone, iPod ad share down, but still top mobile devices with iPad – GigaOm: http://t.co/A1AlJRk9 #iphone

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  118. RT @killerjoe123 iPhone, iPod ad share down, but still top mobile devices with iPad
    http://t.co/KkKktvLo #techne… http://t.co/5igWSfuE

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  119. Latest market share data: IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/K62xrDE0

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  120. #IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/U3cLoMZ7

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  121. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/jwx5K1No

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  122. RT iPhone, iPod ad share down, but still top mobile devices with iPad: Apple’s iPhone and iPod touch are still amon… http://t.co/xqDku6kq

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  123. Windows Phone making big leaps in ad impressions market share – http://t.co/Qs1dVrBc

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  124. iPhone, iPod ad share down, but still top mobile devices with iPad: 6, 2011, 6:16am PT No Comments Apple’s iPhon… http://t.co/gdTpDMDJ

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  125. Latest market share data: IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/BN9pJav6 by @javifon

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  126. IPhone, iPod ad share down, but still top mobile devices with iPad …: Apple’s iPhone and iPod touch are still … http://t.co/xYT0BPng

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  127. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/9iUav5hN #wp7nl

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  128. RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/3Lv7glLv

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  129. RT @lesteban: Latest market share data: IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/BN9pJav6 by @javifon

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  130. iPhone shares are down! is this a sign of things to come? do you guys think #iphone5 can turn this around? – http://t.co/ohUcDe5M #mobile

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  131. IPhone, iPod ad share down, but still top mobile devices with iPad (& Windows Phone coming up!) http://t.co/IVl9NVvW via @zite

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  132. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AxYBJRmJ

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  133. iPhone, iPod ad share down, but still top #mobile devices with iPad http://t.co/Xfl1tRuj

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  134. Apple’s iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Jq0Dt8xH

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  135. iPhone, iPod ad share down, but still top mobile devices with iPad: … which means that its reports mainly cove… http://t.co/QAJQnDb6

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  136. RT @AppleFollowers: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/isNXhbHs

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  137. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  138. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  139. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  140. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  141. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  142. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  143. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  144. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  145. IPhone, iPod ad share down, but still top mobile devices with iPad via #NewsSquares http://t.co/IyKZdmUL I do love my iPad2 !

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  146. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/VnXLdP7j

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  147. IPhone, iPod ad share down, but still top mobile devices with iPad …: Apple’s iPhone and iPod touch are still … http://t.co/9EnNB64K

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  148. SmartPhoneApp: IPhone, iPod ad share down, but still top mobile devices with iPad … http://t.co/NqFBpbPS http://t.co/9kYgU2nK

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  149. iPhone, iPod ad share down, but still top mobile devices with iPad – GigaOm http://t.co/RIiO2k4w

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  150. http://t.co/RIiO2k4w iPhone, iPod ad share down, but still top mobile devices with iPad – GigaOm

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  151. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/3xchVVp7

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  152. IPhone, iPod ad share down, but still top mobile devices with iPad — Apple News, Tips and Reviews http://t.co/S3stFDdz #android

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  153. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/ZjMzV6w7

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  154. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/Iwdx2rFL

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  155. iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/HgTKNve9

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  156. IPhone, iPod ad share is down, but they are still top mobile devices (iPad is up) http://t.co/EV7yNdwD

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  157. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  158. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  159. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  160. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  161. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  162. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  163. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  164. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  165. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  166. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  167. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/7iQqIdW1

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  168. RT @gigaom: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/1m3RcSW7

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  169. RT @louiebaur: iPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/AgMWWwxa

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  170. IPhone, iPod ad share down, but still top mobile devices with iPad http://t.co/xCchkQ55

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  171. ah… these percentages are all based on … percent of ad requests? Is that defined anywhere? How is that determined? Any way to alter whether you send a request? I’m just saying…

    No doubt Apple is everywhere, but straight-up and factual reporting would be nice too :)

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