11 Comments

Summary:

A new commenting system at the New York Times has drawn fire from readers, but the motivation for the move is sound. If media companies want to behave like communities (which they should), they need to encourage their readers to “level up” and become more engaged.

The New York Times launched a new commenting system this week that has a number of features, but by far, the most significant one is that certain readers with a history of good behavior will be awarded “trusted” status, which allows them to post comments without having them moderated. Not surprisingly, the system has drawn fire from some readers — in part because graduating to this new level requires a Facebook account — but the motivation behind the move is sound. If media companies like the NYT really want to behave like communities (which they should), then they need to encourage their readers to “level up.”

New York Times Executive Editor Jill Abramson described in a note to readers how the new system — which she said was intended to “improve the community experience” — allows for threaded comments, so readers can respond to other commenters. Like many other web-based commenting systems (including ours at GigaOM) the new Times version allows readers to share their comments to Facebook or Twitter, and comments are also included on the actual story or blog page, whereas before, readers had to click through to a separate page. Trusted readers get a small check-mark next to their names to show they have graduated to this preferred status:

Among other things, the Times said it hoped the changes — such as the addition of threaded comments — would make it easier for reporters to respond to comments, something that newspapers have never really been very good at, although whether it will actually do this remains to be seen.

Facebook integration draws fire from readers

As with most redesigns and feature changes, the new system sparked an outpouring of criticism from readers. Many complained they had to repeatedly click on the “show more” button in order to see new comments, and some said they preferred it when they had to click through to a separate page. Others didn’t like the clutter of the Facebook and Twitter buttons, or that comments are no longer numbered and therefore can’t be referred to except via a link.

But by far, the biggest criticism is that to achieve “trusted” status and post comments without moderation, Times readers have to connect their Facebook accounts to their New York Times account. As the FAQ on the new system confirms, those who don’t belong to Facebook are effectively excluded from the new feature. This sparked a significant amount of outrage, not just in the comments on Abramson’s note to readers but also on Twitter, where readers said they resented being forced to sign up for Facebook just to get access to this new relationship status.

As that comment suggests, this reliance on Facebook to validate a user’s account is more evidence that the social network has become a kind of social utility — with services such as Spotify and now the NYT making a Facebook account a requirement to even use the service (although in the case of the Times it only applies to a feature rather than the entire commenting system). Some newspapers and websites have gone even farther and effectively handed over their entire commenting function to Facebook, in part because doing so outsources the function of verifying a reader’s identity and also makes it easier to share content throughout the giant social network.

One of the risks of connecting something like the new Times “trusted” status to Facebook is that it makes those without Facebook accounts feel like second-class citizens (some readers complained that creating a “trusted” level at all made them feel inadequate, since it implies they are not trustworthy). Whether that’s a risk the NYT wants to take is not clear.

Despite the criticisms, the NYT’s changes make sense

That said, however, I think the rationale behind the creation of a new level of reader engagement is a good one. For years, leading web communities such as Slashdot have shown that one of the ways to encourage interaction and improve the quality of reader behavior is by giving users incentives to behave intelligently (and also penalties for doing otherwise). Karma points, which Slashdot uses, reward commenters for being smart, and also reward them for flagging other comments that are offensive or stupid — something I hope the New York Times is considering as well as it adds features to the system.

Gawker Media is also a pioneer, at least in the media world, in using this kind of tiered approach. The network, which is run by New York’s mini media mogul Nick Denton, launched a new commenting system in 2009 that had many of the same features the New York Times just announced, including graduating to unmoderated status by invitation only. (Reuters launched a similar VIP system last year). The Gawker model also has some features the NYT might want to consider, such as allowing readers to automatically hide comments that don’t get a specified number of votes.

As I’ve mentioned before, this kind of tiered system takes the same approach to community that massively multi-player online games such as World of Warcraft  do: in other words, it creates incentives for good behavior by allowing users to “level up” — that is, improve their online character, add features, etc. — and that investment by users creates a stronger bond between them and the community.

There are plenty of things the New York Times needs to do if it really wants to pursue this approach, including giving “trusted” readers the ability to moderate comments, as Slashdot does. And if it really wants to walk the walk, it should get its writers to respond to comments more often, instead of treating them like a ghetto where NYT staffers are rarely seen or heard from. But the new changes are at least a start.

Post and thumbnail photos courtesy of Flickr users Jeremy King and jphilipg

  1. The NYT tries to get its readers to level up http://t.co/gXwWVPoE @amarchugg #news

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  2. The NYT tries to get its readers to level up:
    The New York Times launched a new commenting system this week tha… http://t.co/XYzxP0RQ

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  3. The NYT tries to get its readers to level up http://t.co/eOS2IL58

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  4. The NYT tries to get its readers to level up http://t.co/6LyQZJ26 @amarchugg #news

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  5. The NYT tries to get its readers to level up:
    The New York Times launched a new commenting system this week tha… http://t.co/Xauvrh9r

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  6. The NYT tries to get its readers to level up:
    The New York Times launched a new commenting system this week tha… http://t.co/BJRDnv9X

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  7. The NYT tries to get its readers to level up:
    The New York Times launched a new commenting system this week tha… http://t.co/HM3OKMlC

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  8. The NYT tries to get its readers to level up:
    The New York Times launched a new commenting system this week tha… http://t.co/XvKE5MnU

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  9. The NYT tries to get its readers to level up:
    The New York Times launched a new commenting system this week tha… http://t.co/Ltyc5vAN

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  10. The NYT tries to get its readers to level up:
    The New York Times launched a new commenting system this week tha… http://t.co/tuoQ6w7z

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  11. The NYT tries to get its readers to level up:
    The New York Times launched a new commenting system this week tha… http://t.co/LsbR6Yq0

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  12. The NYT tries to get its readers to level up:
    The New York Times launched a new commenting system this week tha… http://t.co/JIXtmRH0

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  13. The NYT tries to get its readers to level up http://t.co/p2slZrxk

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  14. The NYT tries to get its readers to level up http://t.co/70e45Ijg

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  15. The NYT tries to get its readers to level up http://t.co/F1Q6KzuN

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  16. The NYT tries to get its readers to level up http://t.co/g8mrSeTf

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  17. The NYT tries to get its readers to level up http://t.co/WPoxwIjF

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  18. The NYT tries to get its readers to level up http://t.co/wAMykKj7

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  19. The NYT tries to get its readers to level up http://t.co/KP7XX4hc

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  20. The NYT tries to get its readers to level up http://t.co/EbPPDzWC

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  21. The NYT tries to get its readers to level up http://t.co/Ub8K6PhP

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  22. The NYT tries to get its readers to level up http://t.co/8OSZ9xl2

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  23. The NYT tries to get its readers to level up http://t.co/aJxJ8h7g

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  24. RT @gigaom: The NYT tries to get its readers to level up http://t.co/70e45Ijg

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  25. The NYT tries to get its readers to level up http://t.co/PdDExlP3 via Mathew Ingram

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  26. [493] The NYT tries to get its readers to level up
    http://t.co/l8phTjLU

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  27. RT @gigaom: The NYT tries to get its readers to level up http://t.co/70e45Ijg

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  28. Los usuarios de NYT con prestigio e historial tendrán privilegios y podrán comentar noticias sin moderación http://t.co/GPt50HKo

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  29. Learned that communities need to offer users levels from @asbruckman thru @addytude. Media that may be doing it right: http://t.co/f2y9EVxh

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  30. new from me at GigaOM — my take on the NYT’s new commenting system: “The NYT tries to get its readers to level up” http://t.co/wFy4s9vq

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  31. The NYT tries to get its readers to level up http://t.co/OgmwXzMy via @gigaom

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  32. The NYT tries to get its readers to ‘level up’:
    The New York Times launched a new commenting system… http://t.co/0BO3xsTb via @gigaom

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  33. gigaom: The NYT tries to get its readers to level up http://t.co/1yEgP7R0

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  34. The NYT tries to get its readers to ‘level up’ http://t.co/0PcI6wc6

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  35. The NYT tries to get its readers to ‘level up’: The New York Times launched a new commenting… http://t.co/8USPy9YT

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  36. The NYT tries to get its readers to ‘level up’ http://t.co/qKza8HcC

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  37. [DocDocc] The NYT tries to get its readers to ‘level up’ http://t.co/LRUIQ5Lh via gigaOM

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  38. RT @gigaom: The NYT tries to get its readers to level up http://t.co/70e45Ijg

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  39. Great read for media sites getting serious about community & commenting: NYT tries to get its readers to ‘level up’ http://t.co/JOwKnCG3

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  40. The NYT tries to get its readers to level up: A new commenting system at the New York Times has drawn fire from … http://t.co/ZxaXW4ge

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  41. The NYT tries to get its readers to ‘level up’:
    The New York Times launched a new commenting system thi… http://t.co/V90wp6gC #gigaom

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  42. A well reasoned piece on the merits of the New York Times’s new commenting policy http://t.co/kZNQnNPw

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  43. A well reasoned piece on the merits of the New York Times’s new commenting policy http://t.co/fKFqoSJg

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  44. Good piece on NYTimes comment overhaul by @jeffsonderman (http://t.co/gtScJGXy). A good follow-up on this by @mathewi (http://t.co/TN97tZ2G)

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  45. RT @chrishogg: Good piece on NYTimes comment overhaul by @jeffsonderman (http://t.co/JNsIJJzA); follow-up by @mathewi (http://t.co/z4rBpYku)

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  46. RT @corvida: NYT tries to get its readers to ‘level up’ http://t.co/sUeUzGg6

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  47. Thoughts? “The NYT tries to get its readers to ‘level up’” with new commenting system. http://t.co/Ums3t64W h/t @pwthornton

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  48. Interesting how FB is taking over Internet commenting RT @corvida: NYT tries to get its readers to ‘level up http://t.co/sUeUzGg6

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  49. New NYT commenting system will give some users ‘trusted’ status (via @michaeldbeavers ) http://t.co/Ox6Qq49N

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  50. The NYT tries to get its readers to ‘level up’ – A new commenting system at the New York Times has drawn fire from r… http://t.co/ASqL9nIt

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  51. The NYT tries to get its readers to ‘level up’ – A new commenting system at the New York Times has drawn fire from r… http://t.co/zvbqbCt8

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  52. RT @gigaom: The NYT tries to get its readers to level up http://t.co/70e45Ijg

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  53. The NYT tries to get its readers to ‘level up’ http://t.co/WXIYDWYh

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  54. Patrick Thornton Friday, December 2 2011

    Mathew,

    I agree with you that the Times needs to encourage writers to respond to comments more often. That’s what the best bloggers do. This would greatly encourage better comments. People act differently when the know their comments are being read by writers and that writers will have a conversation with them.

    I’m not sure how I feel about requiring Facebook to be a trusted commenter. What if someone has to be anonymous or pseudo-anonymous for work or political reasons? What if they leave great comments that users constantly vote up?

    I have further thoughts on this subject here: http://interchangeproject.org/2011/12/02/facebook-as-the-drivers-license-of-the-internet/

    “Requiring Facebook for commenting is a lazy way to weed out (some) trolls and nastiness. And it works, to an extent. But the ultimate goal is not just to weed out trolls, racists and other bad commenters, but to encourage and inspire great comments.”

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    1. Thanks, Patrick — I agree that requiring Facebook is a Faustian bargain for sites like the New York Times to make, and I’m not sure that the tradeoff is worth it. I think it could leave some potentially valuable commenters out in the cold.

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  55. @ThatAndromeda Have you seen this article about NYT & their new comment system? http://t.co/GCdOtcpr

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  56. I’m surprised you didn’t mention stackoverflow.com. Their model is a bit different since it’s more of a Q&A site, but it’s very successful and chock full of ‘level up’ type features.

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    1. Thanks — they do a nice job as well. I chose Slashdot because it was one of the first to try this model.

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      1. Also quora :)

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      2. Patrick Thornton Saturday, December 3 2011

        Slashdot really does comments well. I love the rating system. I can just look around for 5 star comment, and I know it will be something good. They’ve built a community where the comments are the main attraction.

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  57. RT @NiemanLabFuego: The NYT tries to get its readers to ‘level up’ http://t.co/LOtDIRQl

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  58. RT @gigaom: The NYT tries to get its readers to level up http://t.co/3SQk2CWn

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  59. The NYT tries to get its readers to level up /via GigaOm http://t.co/TbExqgEq

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  60. The NYT tries to get its readers to level up: As I’ve mentioned before, this kind of tiered system takes the sam… http://t.co/axFEXr3y

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  61. The NYT tries to get its readers to ‘level up’ http://t.co/AqfZeHWq by Matthew Ingram #comment

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  62. despite the criticisms, I think the NYT’s creation of a “trusted” level for comments makes sense: http://t.co/3AISGDKd

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  63. The NYT tries to get its readers to level up: As I’ve mentioned before, this kind of tiered system takes the sam… http://t.co/UBjPaH2K

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  64. Taylor Johnson Friday, December 2 2011

    The commenting systems on NYT isn’t that great as it does not allow people to comment on other readers specific comments.

    Additionally wont this promote more trolling to get higher levels? haha

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  65. The NYT tries to get its readers to ‘level up’ http://t.co/McDp1sJs

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  66. Interesting example of community management // The NYT tries to get its readers to ‘level up’ http://t.co/CZdWhS8m

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  67. RT @gigaom: The NYT tries to get its readers to level up http://t.co/h76s3Pox –Finally, reputation outside of tech sites.

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  68. RT @gigaom: The NYT tries to get its readers to level up http://t.co/70e45Ijg

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  69. The NYT tries to get its readers to ‘level up’ http://t.co/rVIOkGaG via @zite

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  70. The #NY Times tries to get its readers to ‘level up’ http://t.co/pufy9EjW (“Trused” users can post comments without moderation) #newyork

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  71. All I want for Christmas is to ‘achieve trusted status’. The NYT tries to get its readers to ‘level up’ http://t.co/eTSO2DLz

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  72. Interesting: The NYT tries to improve comments w new trust-system http://t.co/zOhCm41Y

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  73. RT @KristineLowe: Interesting: The NYT tries to improve comments w new trust-system http://t.co/zOhCm41Y

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  74. The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/RKOmh0k3 http://t.co/SzPzdjAo

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  75. RT @Techmeme: The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/RKOmh0k3 http://t.co/SzPzdjAo

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  76. The NYT tries to get its readers to ‘level up’ http://t.co/89S6tkRN

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  77. #NYT tries to get its readers to level up. #Social_Media #Digital-Journalism http://t.co/bm7xaSbQ

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  78. Nice writeup on the NYTimes new commenting system, creating currency for commenting & validating good users. http://t.co/XG8mmkV1

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  79. What is it with this requirement that other companies have that we must use Facebook. I don’t mind giving my real name but I hate Facebook. The NYTimes is asking for a certain level trust by asking us to sign up for a site that nobody trusts.

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  80. The NYT tries to get its readers to ‘level up’ http://t.co/IQYzbKPv

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  81. RT @Techmeme: The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/RKOmh0k3 http://t.co/SzPzdjAo

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  82. RT @Techmeme: The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/RKOmh0k3 http://t.co/SzPzdjAo

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  83. RT @Techmeme: The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/RKOmh0k3 http://t.co/SzPzdjAo

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  84. RT @Techmeme: The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/RKOmh0k3 http://t.co/SzPzdjAo

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  85. The NYT tries to get its readers to ‘level up’ http://t.co/Puy8ZnP9

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  86. RT @Techmeme: The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/RKOmh0k3 http://t.co/SzPzdjAo

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  87. Interesting move >The NYT tries to get its readers to ‘level up’ — Tech News and Analysis http://t.co/MK2cEM9c

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  88. The NYT tries to get its readers to ‘level up’ http://t.co/YAUCyYdM #status the new #rewards

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  89. New York Times launches new commenting system: http://t.co/GRu4LtB3

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  90. The NYT tries to get its readers to ‘level up’ http://t.co/AFSVGRB4 The #NYT & #technology

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  91. the #NYT will build a community with facebook http://t.co/xzgVS168

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  92. The NYT tries to get its readers to ‘level up’ — Mathew Ingram http://t.co/ABSDnX7O

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  93. It’s simple. I have no problem identifying a human name with a user name. I prefer that the one-word user name (easily equated to a human name by inspecting my profile) be the one displayed: this is for the sake of Google, Bing, and other search engines. (Yes, a finder there *might* have to go to some effort to find the human name.)

    And I absolutely REFUSE to join FB. If it becomes a *requirement* to comment (as it seems to be on TechCrunch), then I am perfectly content not to comment. (Not that anyone will miss hearing from me.)

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  94. NYT using FB as comment gateway, tries to get its readers to ‘level up’ :: http://t.co/yB5hDjLW

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  95. The NYT tries to get its readers to ‘level up’ — Mathew Ingram http://t.co/2JUGAsFt

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  96. reposting for the weekend crew: “The NYT tries to get its readers to level up” http://t.co/3AISGDKd

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  97. RT @mathewi: reposting for the weekend crew: “The NYT tries to get its readers to level up” http://t.co/3AISGDKd

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  98. RT @mathewi: reposting for the weekend crew: “The NYT tries to get its readers to level up” http://t.co/3AISGDKd

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  99. The NYT tries to get its readers to ‘level up’ — Mathew Ingram http://t.co/csoP87N1

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  100. The NYT tries to get its readers to ‘level up.’ http://t.co/JMzV3jTh

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  101. RT @mathewi: “The NYT tries to get its readers to level up” facebook as the trusted gateway http://t.co/xPkKcoH0

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  102. Can you gain the trust of the New York Times? NYT tries to get its readers to ‘level up’ http://t.co/apzNvSFa #ugc

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  103. The NYT tries to get its readers to ‘level up’ http://t.co/iqgD4clW

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  104. Good idea except for FACEBOOK RT @DanBlank: The NYT tries to get its readers to ‘level up’ http://t.co/sZjV1Hfc

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  105. The NYT tries to get its readers to ‘level up’ — http://t.co/YzGRnjaK

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  106. The NYT tries to get its readers to ‘level up’ — Tech News and Analysis http://t.co/R2PMTLlj via @addthis

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  107. Le NYT ouvre un espace privilégié à ses meilleurs “lecteurs contributeurs” , du communautaire à l’esprit club http://t.co/XCMLZWrQ

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  108. The NYT tries to get its readers to ‘level up’ http://t.co/4QjdNiBK

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  109. The NYT tries to get its readers to ‘level up’ http://t.co/6LGmavsw

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  110. Shabby Facebook integration aside, a good idea. Bloggers take note – The NYT tries to get its readers to ‘level up’ http://t.co/iMKANeQW

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  111. RT @mastermaq: The NYT tries to get its readers to ‘level up’ http://t.co/4QjdNiBK

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  112. NY Times offering an incentive, badge-like, features. hmm. http://t.co/tFBJPk95

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  113. The NYT tries to get its readers to ‘level up’ http://t.co/GTvlvepI

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  114. I’m not a fan of FB-required logins..I dont want to endorse FB everywhere I go. http://t.co/Xm5LcEUu

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  115. RT @annieonline: I’m not a fan of FB-required logins..I dont want to endorse FB everywhere I go. http://t.co/Xm5LcEUu

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  116. The NYT tries to get its readers to ‘level up’ http://t.co/u1WvxEV9 (The gamification of life continues)

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  117. I’m all for this RT @mastermaq: The NYT tries to get its readers to ‘level up’ http://t.co/5TH3sJq5

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  118. @erikmeul Nieuw commentsysteem van de NY Times. Mét Facebook en beloning voor goed gedrag. http://t.co/RalpdLUU

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  119. RT @lennysan: The NYT tries to get its readers to ‘level up’ http://t.co/SigtGV8j (The gamification of life continues)

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  120. The NYT tries to get its readers to ‘level up’ with its new commenting system http://t.co/ASFyxgsp

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  121. The NYT tries to get its readers to ‘level up’ http://t.co/pujTO7U3 | Comunidad en NYT: Bien por el karma; mal por la sujeción con Fakebook.

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  122. Journalistic communities: The NY Times to allow “trusted” readers privileged position online : http://t.co/rHBJRQ4k (via @gigaom)

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  123. NYT tries to get its readers to ‘level up’ http://t.co/e9CMEsea Great job by the NYT to really build reader engagement, loyalty @mathewi

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  124. Mejorando la calidad de la conversación social: The NYT tries to get its readers to ‘level up’ http://t.co/wtpu1IOn via @zite

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  125. RT @earriagada Mejorando la calidad de la conversación social:The NYT tries to get its readers to ‘level up’ http://t.co/nH9MyojF via @Zite

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  126. RT @journalism12: Journalistic communities: The NY Times to allow “trusted” readers privileged position online : http://t.co/rHBJRQ4k (via @gigaom)

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  127. RT @NiemanLabFuego: The NYT tries to get its readers to ‘level up’ http://t.co/HoIdUH6M

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  128. The NYT tries to get its readers to ‘level up’ — Tech News and Analysis http://t.co/fLA656qM

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  129. Interesting, the concept of Trusted Reader: “The NYT tries to get its readers to ‘level up’ ” http://t.co/mLcBgnuc

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  130. Trusted commenters. Cool! Wait, we already did that at the LV Sun. :) “NYT tries to get its readers to ‘level up’” — http://t.co/LVRVjr11

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  131. The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/K0grHk5e http://t.co/LN55JWmt

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  132. RT @mediagazer: The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/K0grHk5e http://t.co/LN55JWmt

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  133. El New York Times mejora su Community experience http://t.co/thAmZItT #hhMAD

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  134. RT @aormaechea: El New York Times mejora su Community experience http://t.co/AM43Hhxv #hhMAD

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  135. “@mediagazer: The NYT tries to get its commenters to ‘level up’ http://t.co/pxjwXLSY

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  136. RT @mediagazer: The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/K0grHk5e http://t.co/LN55JWmt

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  137. RT @mediagazer: The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/K0grHk5e http://t.co/LN55JWmt

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  138. The NYT tries to get its readers to ‘level up’ http://t.co/WW6JwVbe

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  139. The NYT changes up their commenting system http://t.co/JWykMbDQ

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  140. RT @mediagazer: The NYT tries to get its readers to ‘level up’ (@mathewi / GigaOM) http://t.co/K0grHk5e http://t.co/LN55JWmt

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  141. Ahem, @MLive, ahem… RT @jeffhaywood: RT @mediagazer: The NYT tries to get its commenters to ‘level up’ http://t.co/doIHdm1b

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  142. @JohnnyStartup Saw this headline and I got super excited: http://t.co/6U8eiTO6 I was disappointed.

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  143. The NYT tries to get its readers to ‘level up’ http://t.co/J6gzqPzy

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  144. Ditto! “@brelow: @JohnnyStartup Saw this headline and I got super excited: http://t.co/TB6wtY4F I was disappointed.”

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  145. RT @jeffhaywood: “@mediagazer: The NYT tries to get its commenters to ‘level up’ http://t.co/pxjwXLSY

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  146. RT @DanBlank: The NYT tries to get its readers to ‘level up’ http://t.co/Puy8ZnP9

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  147. RT @lennysan: The NYT tries to get its readers to ‘level up’ http://t.co/5wdbgoGY (The gamification of life continues) (via @atleeclark)

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  148. RT @journalism12: Journalistic communities: The NY Times to allow “trusted” readers privileged position online : http://t.co/rHBJRQ4k (via @gigaom)

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  149. The NYT tries to get its readers to ‘level up’ http://t.co/lxNFcAHW

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  150. 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  151. NYTの読者コメントシステム、優良なコメントをする読者には「信頼できるコメンター」と表示|The NYT tries to get its readers to ‘level up’ — Tech News and Analysis http://t.co/hYrw643u

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  152. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  153. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  154. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  155. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  156. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  157. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  158. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  159. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  160. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/kMTPSFka

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  161. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  162. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/ZR2coBdB

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  163. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/qaDorsCg

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  164. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  165. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/T8b1XCLn #fb

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  166. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  167. RT @SocialCaster: RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/qaDorsCg

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  168. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  169. The NYT tries to get its readers to ‘level up’ http://t.co/OrRJv5vS

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  170. The NYT tries to get its readers to ‘level up’ http://t.co/AFtiFfwm

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  171. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  172. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  173. The NYT tries to get its readers to ‘level up’ http://t.co/58sXTmDN

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  174. The NYT tries to get its readers to ‘level up’. New commenting system. http://t.co/JP6uORVG

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  175. The NYT tries to get its readers to ‘level up’ by awarding the trusted ones http://t.co/TfnnWlk4

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  176. The NYT tries to get its readers to ‘level up’ http://t.co/jUw0T1EX #publishing #engagement

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  177. NYT adding “trusted” status for certain commenters. so much for anonymity on the internet. http://t.co/Ql1AbfJT

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  178. 좋은 아이디어네요RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/gCqZwGWq

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  179. The NY Times tries to get its readers to ‘level up’ with new commenting system #CMOsite http://t.co/iuVepNxc

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  180. I think Canada’s Globe and Mail has the best system I’m aware of – there is no moderation except by a dirty word filter (sometimes hyperactive, reports by other users (apparently sent to Bangalore for vetting), and no comments at all on articles about pending Canadian litigation (or about Conrad Black, which is same difference.)

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  181. Epic win or epic fail? http://t.co/tkO5oM1T

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  182. RT @HavasMediaLabs: The NYT tries to get its readers to ‘level up’ by awarding the trusted ones http://t.co/TfnnWlk4

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  183. Iniciativa bacana do @nytimes: comentadores confiáveis não são moderados http://t.co/kNa6aBE8 #jornalismo

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  184. RT @charlesnisz: Iniciativa bacana do @nytimes: comentadores confiáveis não são moderados http://t.co/kNa6aBE8 #jornalismo

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  185. RT @mathewi: reposting for the weekend crew: “The NYT tries to get its readers to level up” http://t.co/3AISGDKd

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  186. Do U think they will?? he NYT tries to get its readers to ‘level up’ http://t.co/JeYLCx7j via @addthis

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  187. The NYT tries to get its readers to ‘level up’ http://t.co/20p8IGm7

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  188. @MartijnKleppe Enig idee wat deze foto hier doet? Jij bent de expert. http://t.co/567CKLrn

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  189. More Facebook/social integration with content providers… RT @gigaom The NYT tries to get its readers to ‘level up’ http://t.co/RyM5GCCn

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  190. reading The NYT tries to get its readers to ‘level up’ http://t.co/TllsIlas

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  191. If media companies want to behave like communities, then encourage readers to ‘level up’ | @mathewi http://t.co/Dxcp0nK7

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  192. I commentatori certificati del New York Times — The NYT tries to get its readers to ‘level up’ http://t.co/ELXIlAVJ

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  193. Whenever FB snakes into a system, it’s usually a negative. Thumbs down to NYT new comments policy, @mathewi: http://t.co/P2FGR8vH

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  194. The NYT tries to get its readers to ‘level up’ http://t.co/ritCf8oJ

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  195. The NYT is rewarding article commenters who behave with special “trusted” status. Do you think it will work? http://t.co/vUjIqt2F

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  196. Interesting way to tackle the challenge of responsibly moderating reader comments on websites. Latest NYT initiative. http://t.co/uXHx0dt4

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  197. The NYT tries to get its readers to ‘level up’ http://t.co/924ONpqD

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  198. RT @estima7: 뉴욕타임즈가 최근 댓글시스템개편. 좋은 댓글을 달아온 유저에게는 “Trusted”등급을 부여. 그런데 그 조건중하나가 페이스북계정과 연동해야한다는 것. http://t.co/eil0M4Pe

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  199. NYT lancerer nyt kommentarsystem som belønner ‘god’ opførsel http://t.co/mvwdAQRS #community via @kimelmose

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  200. The NYT tries to get its readers to ‘level up’ http://t.co/Db8SKqvk

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  201. The NYT tries to get its readers to ‘level up’ http://t.co/R9knxI70

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  202. Reading: In Praise of Comment Discrimination – Matthew Ingram, GigaOM: If media companies like the NYT really wa… http://t.co/lSUWQFPQ

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  203. New York Times to gamify the news-reading experience? http://t.co/wZ9gQct1

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  204. Try livefyre.com! Real time commenting /conversations, threaded comments from your user sys as well as those your audience loops in from facebook and twitter and you get seo cred as the comments are google crawlable… Wait till you see what we have up our sleeve by the end of q1…

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