Apple (NSDQ: AAPL) has started publishing weekly charts for paid and free apps on iPhone and iPad in the UK, through a partnership with the Press Association.
The charts are based on sales and downloads in the company’s British App Store over the previous seven days, although no figures are published with the rankings.
The first set of charts have just been published for the week ending 20 November, and are topped by Dekovir Inc’s Amazing Breaker (paid iPhone), Ming Liang Chien’s Hardest Game Ever (free iPhone), Apple’s own Pages (paid iPad) and BSkyB’s Sky Movies (free iPad).
Two trends that stand out from the data: Apple continues to make hay from its own paid iPad apps: four of the top 10 in that category are internally-developed applications.
There is also clearly a strong demand in the UK for TV apps, with Sky Movies joined in the top 10 by ITV (LSE: ITV) Player, 4oD Catch Up and Channel 5′s Demand 5. The BBC’s iPlayer is surprisingly absent, despite being the seventh most popular free iPad app in the live App Store rankings at the time of writing.
Developers may be wondering why this is news, given that all these charts are already available for all to see on the App Store itself, with a greater depth. Those charts are a snapshot of what’s been popular in the last few hours, though. The new rankings are a more standard weekly chart.
The benefits for Apple are clear: if media outlets pick up on the charts, it will cement the App Store’s reputation. Watch for press stories labelling the rankings as the “top apps”, without specifying that they relate to one platform only.
Google (NSDQ: GOOG) (for Android), Research In Motion (for BlackBerry) and Microsoft (NSDQ: MSFT) (for Windows Phone) all have their own app store charts, but do not currently publish weekly roundups in the UK. Perhaps Apple’s move will encourage them to follow suit.
Could this be a step in the direction of a cross-platform weekly apps chart with figures, as is seen in other industries like music and games? Don’t hold your breath. There have been attempts to aggregate this kind of data though: most notably the GSMA and comScore’s chart of connected mobile apps, which was published in June 2011.
Apple’s first weekly charts are published in full below:
iPhone (Paid Apps)
1. Amazing Breaker – Dekovir
2. WhatsApp Messenger – WhatsApp
3. Hardest Game Ever – 0.02s PRO – Ming Liang Chien
4. Angry Birds – Clickgamer.com
5. Superman – Chillingo Ltd
6. FIFA 12 by EA Sports – Electronic Arts (NSDQ: ERTS)
7. Fruit Ninja – Halfbrick Studios
8. Sleep Cycle Alarm Clock – Maciek Drejak Labs
9. Camera+ – tap tap tap
10. Blueprint 3D – FDG Entertainment
iPhone (Free Apps)
1. Hardest Game Ever – 0.02s – Ming Liang Chien
2. Facebook Messenger – Facebook
3. Crime City – Funzio
4. Amazing Breaker Free – Dekovir
5. Place My Face – MUGOCO
6. Solitaire – Byterun
7. Idiot Test – Way Too Funny – CreativeNose
8. Finger Olympic – Fingerway
9. Glass Tower 3 – iDevUA Treelight
10. WordSearchUnlimited Free – VirtueSoft.com
iPad (Paid Apps)
1. Pages – Apple
2. Sonic & Sega All-Stars Racing – Sega
3. Minecraft: Pocket Edition – Mojang
4. Shadowgun – Madfinger Games
5. Extraction: Project Outbreak – Chillingo
6. GarageBand – Apple
7. The Cube – All3Media International
8. Numbers – Apple
9. Keynote – Apple
10. Scriblenauts Remix – Warner Bros
iPad (Free Apps)
1. Sky Movies – BSkyB
2. ITV Player – ITV
3. Blood & Glory – Glu (NSDQ: GLUU) Games
4. iBooks – Apple
5. 4oD Catch Up – Channel 4
6. Demand 5 – Channel Five
7. Solitaire – Byterun
8. Snoopy’s Street Fair – Beeline Europe
9. FilmOn Free TV Live Football Sports News – FilmOn.com
10. Gmail – Google
This article originally appeared in MediaGuardian.