Nokia’s sales of Windows Phone handsets aren’t impressing at least one analyst, who has drastically cut estimates, says Forbes. Instead of 2 million sales for this quarter, Pacific Crest analyst James Faucette is dropping expectations down to just 500,000 units. This follows a report last Friday from Bernstein Research analyst Pierre Ferragu, who noted that Google Trends data suggests as much “buzz” for the Nokia Lumia 800 as the company’s N8 Symbian phone.
Nokia’s Lumia 710 and 800 phones have only been available in limited markets for about a month. The company just began transitioning away from its Symbian operating system, and these are the first handsets powered by Microsoft’s Windows Phone platform. As a result, it could take time for Nokia sales to start ramping up. The timing is right though; Microsoft recently improved its mobile platform with the Mango software update, which I find to be impressive.
Equally impressive is the hardware Nokia paired with Windows Phones 7.5. The new Lumia 800 may be one of the nicest, most well-designed smartphones I’ve ever held. I’ll have a full review of the phone shortly, but suffice it say: It’s the best Windows Phone I’ve used yet. But maybe that’s part of the problem.
Consumers have essentially witnessed a two-horse smartphone race since 2008, and Microsoft wasn’t one of those horses. Google Android and Apple iOS phones have taken the lion’s share of market growth, while phones running on Palm, BlackBerry and Symbian have either lost ground or been treading water. It’s going to take time for any Microsoft-powered handset to build momentum, even if the software and platform ecosystem are improving.
The other factor here is Nokia’s implementation of a Windows Phone. As I mentioned, the hardware is well done. But there are very few software advantages gained from a Nokia Windows Phone over one from LG, Samsung or HTC. Nokia devices do come with Nokia Drive — a great free navigation app — and Music Mix, but little else in the way of differentiation.
Regardless of Lumia sales, Nokia has to keep pushing the platform in ways its peers aren’t. Microsoft may grab the third spot in the smartphone hierarchy, but unless it continues to grab the attention of consumers, that No. 3 slot may end up being insignificant.
**** Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impress… http://t.co/4mXlpXgM
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/cYiiTbMi
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/aStxBE86
[GigaOM] Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t imp… http://t.co/DWE33rdT
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/RXasSUrr
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/lAM6TvDY
[TechResearch] Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets … http://t.co/z8UN0b5h #ID
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/IA65Gkmv #business
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/UWmVslc1 @amarchugg #news
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/2jSFauEY @amarchugg #news
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/WFi5p75G
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/xbuexyMP
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/8JRft2vB
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/k4ajg2Jd
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/gTl5lGQP
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/hZb51QT2
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/moHTXrpW
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/EDN5NKZt (via @gigaom)
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/zK2eTTsE
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/5OqkUKW7
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/flZbDbNU
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/jtmv6Ukw
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/Q5qEYTIn
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/7FEDJx9Y
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/G8pdmrsY
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/sc8HYFyk
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/AEvqrBbS
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/xoBD4FfR
Uh oh. #Nokia #Windows_Phone sales estimates slashed. http://t.co/RAEx2nue @om #mobile
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/2N5xCwjq
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/o11irn7P #BYOD
RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/7FEDJx9Y
RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/7FEDJx9Y
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/GGhF0QdL
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/8Id8vR0n If Nokia and MSFT can’t succeed with Winmob they are both toast
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/8Id8vR0n If Nokia and MSFT can’t succeed with Winmob they are both toast
Las estimaciones de ventas de Nokia con Windows Phone se redujeron radicalmente. http://t.co/l1qduBsC
Las estimaciones de ventas de Nokia con Windows Phone se redujeron radicalmente. http://t.co/l1qduBsC
gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/1GhGkciI
RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/7FEDJx9Y
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/26MQH63V
RT @filos: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/26MQH63V
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/pfZoEodB
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/X3LSIHG1
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/hLbSGR7W
http://t.co/8F7L0SRR #Nokia Windows Phone sales estimates slashed. #WP7 #windowsphone
I have debated and debated getting an HTC Trophy simply for the Windows Phone 7 interface. It’s so fresh and pleasing to the eye. Alas, I live 90 miles from a VZW store so I relay on information like this to make choices.
Sad to see the Nokia’s not selling well, but with Android and iOS dominating, I can’t say I’m surprised.
There is no signs of Nokia selling anything as well. The analyst (above) thinks “because of this and because of that Lumia SHOULD NOT SELL WELL. That kind of thinking is not very clever and it is not an messure of anything except the “anlaysts” private expectations. If the same was applied to iPhone once Apple would not have sold one single phone.
RT @jkOnTheRun: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/sc8HYFyk
RT @jkOnTheRun: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/sc8HYFyk
Meh. RT @jkOnTheRun: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/ryBPoU2G
My girlfriend got one of these the other the day and (anecdotally as it may be) the guy in the shop said they’d been selling loads of them. Now this might just be because she got it on the first day and sales have dropped now but I think at least in the markets it has been sold in it will do well.
“I think at least in the markets it has been sold in it will do well.” I mean in the areas it is being marketed in it will do really well. There is a media blitz over here in the UK with billboards, tv and newspaper ads everywhere
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/IXsGu5Lw
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/0NkznyTQ Anyone see a report that has hi expectations for Windows phones?
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/VIYPeRY6
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/eIM6GXCz
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/Fm1uNZd2
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/tkRhi8PR via Kevin C. Tofel
RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/7FEDJx9Y
Uh oh. Nokia Windows Phone sales estimates slashed. – Nokia’s sales of Windows Phone handsets aren’t impressing at l… http://t.co/A15I4S6W
Uh oh. Nokia Windows Phone sales estimates slashed. – Nokia’s sales of Windows Phone handsets aren’t impressing at l… http://t.co/WZVvMzNM
The Nokia handsets aren’t even available yet in the three largest mobile markets — the USA, China and Japan. Of course they’re not going to set sales records — general availability isn’t for several months yet.
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/yovoYopI
Nokia Lumia verkauft sich offenbar schlechter als gedacht. Aktienkurs heute: -9 % http://t.co/JkNr7HyR
was zu erwarten war RT @HolgerSchmidt Nokia Lumia verkauft sich offenbar schlechter als gedacht. Aktienkurs heute: -9 % http://t.co/KLA3Bcqj
#Nokia #Windows Phone sales estimates slashed. http://t.co/bjibr63f
“Nokia Windows Phone sales estimates slashed” http://t.co/OyO2nQAF No surprise. Nokia absent from US market, busy abusing current customers.
RT @HolgerSchmidt: Nokia Lumia verkauft sich offenbar schlechter als gedacht. Aktienkurs heute: -9 % http://t.co/JkNr7HyR
No surprise here. Nokia phones are almost entirely absent from the U.S. Nokia has chosen not to release the Lumia 800 in the States. Plus, Nokia is practically going out of its way to abuse it’s U.S. customers (most of whom paid full-freight for an unlocked phone, only to find they’re at the distal end of the line for updates). Nokia’s customer service, in general, is awful.
That said, Nokia’s Windows Phone customers will finally get stuff like a Kindle reader and some other apps which apparently will never be available to Symbian^3. Then again, the message to Nokia’s current owners of phones such as the N8 is pretty much, “Ha, suckers, we have your money and our only interest in you is if we can get you to buy another handset from us.”
Nokia created this mess. Now Nokia gets to live with it.
“Ha, suckers, we have your money and our only interest in you is if we can get you to buy another handset from us”
In fairness that’s pretty much what every phone manufacturer does.
Seems a bit previous given that the Nokia 800 has only been on sale for just over a week in stores although it has been on pre-order for a few more weeks.
I think it will take a while for Nokia to come back round again and the key will be happy customers evangelising to their iPhone and Android owning friends about the new phones. If that happens then everything is possible.
RT @HolgerSchmidt Nokia Lumia verkauft sich offenbar schlechter als gedacht. Aktienkurs heute: -9 % http://t.co/sp30TggB
Uh oh. Nokia Windows Phone sales estimates slashed – http://t.co/2w902BI3 – [From 2 Million to 500k this quarter, Come on Nokia!]
RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/iSX9LWUJ
RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/7FEDJx9Y
RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/JwZHu7lN
RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/7FEDJx9Y
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/br77iGEI If you’re not in a hot mess as Google, you’re not innovative enough
But we can’t give up, we have to keep fighting! Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/sLaMa0Hq
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/KUQe6eX3
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/OL1BYewZ #li
I think that the question Nokia has to answer as a company is its focus on a single strategy. How is Samsung, for example, able to produce as many device profile/OS combinations as it does?
This was an enormous gamble…
Personally, I think it’s too early to call, but news of cut sales estimates won’t help #Nokia one bit. http://t.co/4QKmJmfo
not surprised. “@gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/gdxpBHDO”
RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/7FEDJx9Y
RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/7FEDJx9Y
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/06rDaIDR via @zite
RT @HolgerSchmidt: Nokia Lumia verkauft sich offenbar schlechter als gedacht. Aktienkurs heute: -9 % http://t.co/JkNr7HyR
Sometimes late is worse than never http://t.co/0af5ayms
Hard times for these two tech-veterans – “Uh oh. Nokia Windows Phone sales estimates slashed.” http://t.co/ejZXoWt7
Nokia Windows Phone sales estimates slashed. http://t.co/Xn6jaeYY
With the way the android market is exploding,no wonder!Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/ub6CeU1C
Folks are actuaLly surprised by this? RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/Ocek3QOm
RT @HolgerSchmidt: Nokia Lumia verkauft sich offenbar schlechter als gedacht. Aktienkurs heute: -9 % http://t.co/FEy7qIfM
Nokia should sue Forbes, the 800 has only been out for a week and this analyst make specious statements.
Ouch. RT @gigaom: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/cHy5I9ko HT @PaulBaldovin
Izskatās, ka Nokia un Microsoft, tomēr nebūs nekāds dreamteam: http://t.co/KFSJk6Z4
Uh oh. Nokia Windows Phone sales estimates slashed.: Nokia’s sales of Windows Phone handsets aren’t impressing a… http://t.co/EUavIlOW
Nokia Windows Phone sales estimates slashed http://t.co/aohcB7YK -would you consider buying this phone?
RT @CWmobil: RT @HolgerSchmidt: Nokia Lumia verkauft sich offenbar schlechter als gedacht. Aktienkurs heute: -9 % http://t.co/FEy7qIfM
Uh oh. Nokia Windows Phone sales estimates slashed. – http://t.co/EGwuvvME
#Nokia #WindowsPhone sales estimates slashed. http://t.co/PTAmiIED
Here is what some smart MBA kid wrote in Minnesota about big failure of Nokia and Microsoft. Spot on.
http://blogs.stthomas.edu/opusmagnum/2011/10/14/microthinking-from-microsoft-lost-brand-opportunity-with-windows-phone/
Great article, Glenn. Thanks for sharing it!
I think Microsoft has deliberately chosen the name Windows Phone to help rehabilitate the Windows brand. Sure it may negatively affect initial sales of the phone but MS are playing the long game and think most people who use a Windows Phone will have a positive opinion about it and want to use more Microsoft and Windows products.
They already tried that approach with Zune – still didn’t work. I didn’t own one but every review said they were great, didn’t matter. I think the difference is they were too late for a music player, most people were moving towards having music on their phone.
I think if Windows 8 can put a dent in iPad on tablets it will come back down from the other direction.
RT @wimbet: Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/KUQe6eX3
Is Google Plus going to unseat Facebook? Did Zune make a dent in iPod? How’s Bing doing against Google?
As you noted, it’s been a two horse race and the race is already over. Windows Phone must leapfrog the others in some way to even make the radar. Not happening.
Did Android and the iPhone unseat Symbian and RIM?
Well, yes, they did.
I think it’s way to early to call it. Remember the first Android phone, the HTC Dream, was hailed as a failure because it took six months to sell a million units.
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/CjukkwYe
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/2ko8RHg7
RT @gigaom: Uh oh. #Nokia #Windows_Phone sales estimates slashed. http://t.co/LscxAg8g
Uh oh. Nokia Windows Phone sales estimates slashed. http://t.co/ofU73B78
The phones have been available for a WEEK, not a month.
Auw. Verwachtingen Nokia Lumia naar beneden bijgesteld. http://t.co/oAh82mgI
Lumia is an outdated phone with single core processor and no front cam for video chats. Who would really want them in 2011 and beyond?
insigthful post on #nokia’s #windowsphone. a third mobile OS is like a car’s 5th wheel. http://t.co/eZuItDUQ @gigaom
Nokia has forgotten what made them famous and great in the first place. Their “Hardware” was the only cell phones that worked properly and reliably gave excellent service on GSM nwtworks! They blew all that with their chasing CDMA and Chinese commodity manufacturing and pricing. Customers remember buying junk when they need and desire reliability! Like previous poster said: “They made this mess they got themselves into, now they must live with it!”
NOK might want to rethink the WP only strategy and adopt an HTC-ish model. http://t.co/G39ENqsQ
A non surprising news on MS and Nokia. Uh oh. #Nokia Windows Phone sales estimates slashed. — Mobile Technology News http://t.co/eZuItDUQ
Sorry, who is James Faucette and who is Pacific Crest?
Never heard of ‘em.
#Nokia #WindowsPhone sales estimates slashed. – http://t.co/HFAiu0QU
i am supporting windows phone and nokia all the way!