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Summary:

Kids can now browse Netflix movies and TV shows without accidentally stumbling across NC-17-rated content, thanks to a new children-friendly interface launched today. The roll-out of Netflix for kids marks the beginning of a wider expansion of a children-friendly interface across connected devices.

Netflix's child-friendly interface.

Netflix officially rolled out its Just for Kids section on the Wii Tuesday morning, making the kids-friendly previously available only in South America accessible to U.S. customers as well. The roll-out marks the beginning of a wider expansion of a more kids-appropriate interface to connected devices. The company’s director of product innovation David Watson announced the changes on Netflix’s blog:

When you launch the Netflix app on Wii, you can choose the Just for Kids section, letting the kids browse without worrying if they will come across content not intended for young viewers.

We first reported in July that Netflix was working on a kids-centric UI, and the company rolled it out to all its users on the web a month later. Netflix made the new Wii UI available to its subscribers in South America earlier this month, and a spokesperson told me at the time it would bring a kids-specific section to the PS3 soon after.

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