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Summary:

Platform-as-a-Service provider Heroku is expanding its horizons by offering an on-demand version of the PostgreSQL Database-as-a-Service. Heroku Postgres is a commercial version of what Heroku has been providing for years, only it’s now available to all developers regardless where they host their applications.

Heroku Postgres

Platform-as-a-Service provider Heroku is expanding its horizons by offering an on-demand version of the PostgreSQL Database-as-a-Service. The new service, aptly called Heroku Postgres, is a commercial version of what Heroku has been providing to its own developers for years, only it’s now available to all developers regardless where they host their applications. It’s a pretty bold move for Heroku to offer a database service, but it also makes perfect sense.

Like many technology companies, Heroku has had to tweak open-source software — Postgres, in this case — to fit its unique needs. Unlike many other companies like Facebook and Google, however, Heroku is already in the business of selling an application Platform-as-a-Service. If it thinks its own unique brand and delivery model for Postgres is strong enough to stand on its own without the rest of the PaaS components, then it might as well offer it to the world.

“When we started the company, we thought of this database service being a whole business that someone else should start,” Heroku Co-Founder James Lindenbaum told me. When no one came along with a better offering, Heroku just kept working on its Postgres service and eventually decided it would be valuable to a broad audience who, for one reason or another, can’t utilize the entire Heroku platform.

Heroku Postgres comes in six plan options, starting at $200 a month and reaching $6,400 a month. The service is billed by the second — not the hour, like many cloud computing services — and Heroku is adamant about its reliability and security. In the blog post announcing the new service, product manager Matt Soldo writes, “Heroku Postgres has successfully and safely stored 19 billion customer transactions, and another 400 million transactions are processed every day.”

He also notes a new feature in Heroku’s service, called Continuous Protection, designed to ensure customers never lose their data:

[Continuous Protection] is a set of technologies designed to prevent any kind of data loss even in the face of catastrophic failures. Taking advantage of PostgreSQL’s WAL (write-ahead-log of each change to the database’s data or schema), Heroku Postgres creates multiple, geographically distributed copies of all data changes as they are written. These copies are constantly checked for consistency and corruption. If a meteor were to wipe out the each coast, you won’t lose your data.

Heroku also is playing up the pure-play, open-source nature of its offering: “We are committed to running community PostgreSQL ‘off-the-shelf’ – unforked and unmodified,” Soldo wrote. During a phone call, he explained to me that Heroku chose Postgres in the first place because it “is owned by no one” (unlike MySQL) and because it’s “exceedingly mature in terms of its durability and reliability.”

Certainly, Heroku parent company Salesforce.com isn’t about to complain about Heroku doing something crazy such as trying to sell a Database-as-a-Service. Salesforce.com launched its own database service, called Database.com, shortly before buying Heroku late last year. However, whereas Lindenbaum says Database.com is ideal for applications that want to tie into the Salesforce.com platform and utilize certain management features, Heroku Postgres targets all modern web applications that rely on a relational database. Heroku has already proven quite popular among various types of programmers, ranging from Facebook developers to enterprise developers.

Heroku joins a number of other companies offering relational databases as a cloud service, including Amazon (Relational Database Service), Microsoft (SQL Azure) and Xeround. Google also has its Google Cloud SQL offering, although it’s currently limited to App Engine applications.

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  65. RT @derrickharris: Heroku launches SQL database as a service http://t.co/02UKGExt < Heroku PostgreSQL service available to all devs, regardless where apps are

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  81. RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !

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  82. Heroku launches SQL database as a service (@derrickharris / GigaOM) http://t.co/LHEfdcfD http://t.co/n0Z43CGH

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  83. RT @Techmeme: Heroku launches SQL database as a service (@derrickharris / GigaOM) http://t.co/LHEfdcfD http://t.co/n0Z43CGH

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  84. Heroku launches SQL database as a service: http://t.co/yCNV08Oq Comments: http://t.co/7uNQWFRz

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  85. RT @cloudysan: Heroku launches SQL database as a service http://t.co/yWA2HcvC

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  86. GigaOm: Heroku launches SQL database as a service http://t.co/OaAkQTGx < Postgres-based

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  87. RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/OaAkQTGx < Postgres-based

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  90. RT @adamse: Heroku launches SQL database as a service http://t.co/MIcx9zP7

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  91. RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/t0cFdXTT < Postgres-based #in

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  97. #Heroku launches SQL database as a service http://t.co/WjTF90sF #salesforce #ruby

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  98. RT @Techmeme: Heroku launches SQL database as a service (@derrickharris / GigaOM) http://t.co/LHEfdcfD http://t.co/n0Z43CGH

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  100. RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !

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  101. Heroku launches SQL database as a service: Comments http://t.co/XkHQvjcE #startups #coworking

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  102. Heroku launches SQL database as a service http://t.co/LRfPoG2l /cc @anibal @edgar

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  103. Heroku launches SQL database as a service http://t.co/HtcAIKnr

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  104. Heroku makes a solid move by launching PostgreSQL as a service that bills by the second: http://t.co/mGRtDMpo

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  105. Cool! Heroku launches SQL database as a service — That is, without having to host an app with them http://t.co/LHJJ8MPc

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  106. Heroku launches SQL database as a service — http://t.co/Sau8xRbz

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  107. RT @derrickharris: Heroku launches SQL database as a service http://t.co/02UKGExt < Heroku PostgreSQL service available to all devs, regardless where apps are

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  110. RT @gigaom: Heroku launches SQL database as a service http://t.co/DvqDrTGt

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  117. RT @gigaom: Heroku launches SQL database as a service http://t.co/VFGZ20yH

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  118. Heroku launches SQL database as a service http://t.co/8pk8VvPg (http://t.co/TKsw7C67)

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  119. RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/OaAkQTGx < Postgres-based

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  120. Heroku launches SQL database as a service http://t.co/49eIFEVm

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  121. Nice, @heroku! “@nerdstalker: Heroku launches SQL database as a service http://t.co/o7eaOQey”

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  122. RT @gigaom: Heroku launches SQL database as a service http://t.co/Mdd7BsA2. – good news for Postgres

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  123. Heroku launches SQL Database-as-a-Service http://t.co/fQE5DllN

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  124. RT @jordimirobruix: Heroku launches SQL database as a service http://t.co/LRfPoG2l /cc @anibal @edgar

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  125. RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/OaAkQTGx < Postgres-based

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  126. RT @Techmeme: Heroku launches SQL database as a service (@derrickharris / GigaOM) http://t.co/LHEfdcfD http://t.co/n0Z43CGH

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  127. Heroku launches SQL database as a service http://t.co/ur3qPPQa

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  128. RT @jcleblanc: Heroku launches SQL database as a service http://t.co/ur3qPPQa

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  129. RT @jcleblanc: Heroku launches SQL database as a service http://t.co/ur3qPPQa

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  130. Heroku launches SQL Database-as-a-Service. Joins #Microsoft #Azure, #Amazon etc #in http://t.co/yIywsGm3

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  131. PostgreSQL service by heroku – looks interesting http://t.co/sS2nD2RE

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  132. Database as a service #2 for Salesforce in 2011 RT @gigaom: Heroku launches SQL database as a service http://t.co/0rbU2fMH

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  133. queria trocar planilhas por bases de dados. tudo vira multidimensional mais cedo ou mais tarde. – database as a service http://t.co/pdJMEfMd

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  134. Heroku launches SQL Database-as-a-Service http://t.co/cQqU7pie

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  135. Heroku launches SQL Database-as-a-Service — Cloud Computing News http://t.co/F6wA3SFL

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  136. RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !

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  137. RT @gigaom: Heroku launches SQL database as a service http://t.co/VFGZ20yH

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  138. Heroku launches SQL database as a service http://t.co/8YpwDL5n #hackernews #kalimba

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  139. Heroku launches SQL database as a service http://t.co/iiALTGsC

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  140. RT @IAmOnDemand: RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/t0cFdXTT < Postgres-based #in

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  141. Heroku launches SQL Database-as-a-Service http://t.co/xYq080ur

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  142. Heroku launches SQL database as a service http://t.co/nZWKsS5m

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  143. http://t.co/0cm0H3oU is out with PostgreSQL-as-a-service. http://t.co/OhAJZFd1 I’ve had briefing snafus w/ my clients there & lack details.

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  144. Heroku launches SQL Database-as-a-Service http://t.co/0jzAgyOM

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  145. RT @nik: Heroku launches SQL database as a service — Cloud Computing News http://t.co/b9cCz7Fq

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  146. “@nik: Heroku launches SQL database as a service — Cloud Computing News http://t.co/EcdhzV3x”

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  147. RT @MadeiraCloud: Heroku launches SQL Database-as-a-Service http://t.co/0jzAgyOM

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  148. Interesting reading why they chose Postgres and not MySQL http://t.co/njduIWq1

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  149. RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/luWFQOnP < the Paas landscape keeps evolving rapidly!

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  150. Based in PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/K5rJVuhv

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  151. おー、PostgreSQL対応か “Heroku launches SQL Database-as-a-Service” http://t.co/jqZAVN6i

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  152. RT @tguemes: Based in PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/K5rJVuhv

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  153. Heroku launches SQL Database-as-a-Service http://t.co/QSBeEZrk

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  154. RT @takamario: おー、PostgreSQL対応か “Heroku launches SQL Database-as-a-Service” http://t.co/jqZAVN6i

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  155. Heroku launches SQL Database-as-a-Service http://t.co/Re2lC9PT

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  156. Interesting move: RT @tguemes Based in #PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/skkcZMDe #cloud

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  157. RT @takamario: おー、PostgreSQL対応か “Heroku launches SQL Database-as-a-Service” http://t.co/jqZAVN6i

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  158. HerokuのこれってバックエンドとしてのPostgresは前から使えてて、これからはスタンドアローンでも使えますってことだよね。若干取り違えられているような。 http://t.co/Ot6Xy0ph

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  159. Heroku lance à son tour une offre de base SQL #Cloud | Gigaom http://t.co/XASgvmWW #Cloud

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  160. #Force #Cloud Heroku launches SQL database as a service: Certainly, Heroku parent company Salesforce.c… http://t.co/Fiov3Zxs #TCN

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  161. ほお。どの辺が?? RT @choplin: HerokuのこれってバックエンドとしてのPostgresは前から使えてて、これからはスタンドアローンでも使えますってことだよね。若干取り違えられているような。 http://t.co/HCL45GER

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  162. RT @gigaom: Heroku launches SQL database as a service http://t.co/vGVjmSqd

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  163. Heroku launches SQL Database-as-a-Service http://t.co/ZI4EJk6q #cloud | Good move!

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  164. Heroku expands their PaaS #cloud offerings with a postgress SQL database service. http://t.co/q95s1qLD #TechStrat615

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  165. RT @adamse: Heroku launches SQL database as a service http://t.co/MIcx9zP7

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  166. Heroku launches #SQL #Database-as-a-Service – http://t.co/vUzOm3LI

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  167. {worth a read} Heroku launches SQL Database-as-a-Service >> http://t.co/LgKc9IBW

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  168. The positioning between Database.com and Heroku Database as a Service is not exactly clear. I don’t think Salesforce.com describes Database.com as an offering for people need Salesforce integration. Looks like there is a big area of overlap. I am sure Heroku offering will do well with the RoR crowd. Congratulations.

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  169. RT: Heroku launches SQL Database-as-a-Service: Platform-as-a-Service provider Heroku is expanding its horizons b… http://t.co/ODcF6BWk

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  170. Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL

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  171. RT @katsnelson: Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL

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  172. HerokuのSQL DB as a ServiceはPostgreSQLか。東or西海岸のどちらかに隕石が落ちてもデータロスなしと言い切るか。http://t.co/Hz0yz9BX

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  173. RT @abe_masanori: HerokuのSQL DB as a ServiceはPostgreSQLか。東or西海岸のどちらかに隕石が落ちてもデータロスなしと言い切るか。http://t.co/Hz0yz9BX

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  174. Heroku launches SQL database as a service — Cloud Computing News http://t.co/HTB2APZo

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  175. A kick at Amazon Web Services? Heroku launches SQL Database-as-a-Service http://t.co/0KcK9DsF

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  176. Heroku SQL database as a service looks cool http://t.co/Pwn54p6y

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  177. RT @gigaom: Heroku launches SQL database as a service http://t.co/VFGZ20yH

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  178. Heroku launches SQL Database-as-a-Service http://t.co/AJ7lFCns

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  179. Heroku launches SQL Database-as-a-Service http://t.co/0adpIUqc

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  180. Heroku launches SQL Database-as-a-Service: http://t.co/JD6xkml4 (via @gigaom)

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  181. RT @jldavid: Heroku launches SQL Database-as-a-Service: http://t.co/JD6xkml4 (via @gigaom)

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  182. Heroku launches SQL Database-as-a-Service: http://t.co/XLum8Sfm

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  183. Heroku launches SQL Database-as-a-Service http://t.co/h0HamriG

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  184. #Database as a Service by Heroku. Interesting move by #salesforce.com company w/ http://t.co/aLGcAGIR already in place. http://t.co/kWoCGFLK

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  185. PaaS provider Heroku is expanding its horizons by offering an on-demand version of the PostgreSQL Database-as-a-Service http://t.co/ESlpo8TM

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  186. Heroku launches SQL database as a service http://t.co/KdGiHZKs

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  187. Heroku launches SQL Database-as-a-Service http://t.co/l14FN4zZ

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  188. Heroku launches SQL database as a service — Cloud Computing News http://t.co/HY23zQIw

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  189. RT @katsnelson: Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL

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  190. RT @jldavid: Heroku launches SQL Database-as-a-Service: http://t.co/JD6xkml4 (via @gigaom)

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  191. RT @tguemes: Based in PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/K5rJVuhv

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  192. RT @katsnelson: Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL

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  193. Heroku launches SQL database as a service — Cloud Computing News http://t.co/nn8Ud1OS

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  194. Heroku launches SQL Database-as-a-Service http://t.co/M4dmn8RN (via @summify from @FredMcMurray, and Techmeme)

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  195. RT @jldavid: Heroku launches SQL Database-as-a-Service: http://t.co/n7Y8erS3 (via @gigaom)

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  196. Heroku launches SQL Database-as-a-Service http://t.co/v7CppfpS

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  197. RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !

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  198. RT @ThomasConnery: Heroku launches SQL Database-as-a-Service http://t.co/AJ7lFCns

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  199. Heroku launches SQL database as a service — Cloud Computing News http://t.co/8bk4hEY2

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  200. .@Heroku launches #SQL Database-as-a-Service via @albanlv » http://t.co/EcJF4Z4T

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  201. GREAT work! its so coooool!! @leinweber … http://t.co/u1GFxehr http://t.co/x9zhb6AZ

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  202. Heroku launches SQL Database-as-a-Service http://t.co/nOQDx5fl

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  203. Heroku launches SQL Database-as-a-Service http://t.co/NQqFyUlR

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  204. Heroku launches SQL Database-as-a-Service: Heroku now offers a new commercial cloud-based database… http://t.co/ZORZAUqo #cloud #blogs

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  205. Heroku launches SQL Database-as-a-Service http://t.co/TAfCDOt3

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  206. RT @manielse: Heroku launches SQL Database-as-a-Service http://t.co/TAfCDOt3

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  207. Heroku launches SQL Database-as-a-Service http://t.co/yd1po14Q

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  208. Heroku launches SQL Database-as-a-Service http://t.co/7vQ3FR4Y

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  209. Heroku launches SQL Database-as-a-Service. #PostgreSQL http://t.co/Qx2eHqS1

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  210. Heroku launches SQL Database-as-a-Service. #PostgreSQL http://t.co/cwD3xEq7 – Heroku launches SQL Database-as-a-… http://t.co/fWQ3iGuv

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  211. On Demand PostgreSQL Database-as-a-Service http://t.co/3GvdOLVP (v/ @Ashnikbiz) #oss

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  212. Heroku launches SQL Database-as-a-Service #heroku – http://t.co/gqbWrcvn

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  213. #PostgreSQL as a service in the cloud => Heroku made it http://t.co/2STZmd17

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  214. #PostgreSQL as a service in the cloud => Heroku made it http://t.co/qUrx7CeO – #PostgreSQL as a service in the… http://t.co/Y2HUoMCJ

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  215. Heroku launches SQL Database-as-a-Service http://t.co/Tp1TjLVt

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  216. Heroku launches SQL database as a service http://t.co/14B1wmxN

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  217. Great Article! Worth reading to get insight abt key players in the DBaaS market segment…

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