Platform-as-a-Service provider Heroku is expanding its horizons by offering an on-demand version of the PostgreSQL Database-as-a-Service. The new service, aptly called Heroku Postgres, is a commercial version of what Heroku has been providing to its own developers for years, only it’s now available to all developers regardless where they host their applications. It’s a pretty bold move for Heroku to offer a database service, but it also makes perfect sense.
Like many technology companies, Heroku has had to tweak open-source software — Postgres, in this case — to fit its unique needs. Unlike many other companies like Facebook and Google, however, Heroku is already in the business of selling an application Platform-as-a-Service. If it thinks its own unique brand and delivery model for Postgres is strong enough to stand on its own without the rest of the PaaS components, then it might as well offer it to the world.
“When we started the company, we thought of this database service being a whole business that someone else should start,” Heroku Co-Founder James Lindenbaum told me. When no one came along with a better offering, Heroku just kept working on its Postgres service and eventually decided it would be valuable to a broad audience who, for one reason or another, can’t utilize the entire Heroku platform.
Heroku Postgres comes in six plan options, starting at $200 a month and reaching $6,400 a month. The service is billed by the second — not the hour, like many cloud computing services — and Heroku is adamant about its reliability and security. In the blog post announcing the new service, product manager Matt Soldo writes, “Heroku Postgres has successfully and safely stored 19 billion customer transactions, and another 400 million transactions are processed every day.”
He also notes a new feature in Heroku’s service, called Continuous Protection, designed to ensure customers never lose their data:
[Continuous Protection] is a set of technologies designed to prevent any kind of data loss even in the face of catastrophic failures. Taking advantage of PostgreSQL’s WAL (write-ahead-log of each change to the database’s data or schema), Heroku Postgres creates multiple, geographically distributed copies of all data changes as they are written. These copies are constantly checked for consistency and corruption. If a meteor were to wipe out the each coast, you won’t lose your data.
Heroku also is playing up the pure-play, open-source nature of its offering: “We are committed to running community PostgreSQL ‘off-the-shelf’ – unforked and unmodified,” Soldo wrote. During a phone call, he explained to me that Heroku chose Postgres in the first place because it “is owned by no one” (unlike MySQL) and because it’s “exceedingly mature in terms of its durability and reliability.”
Certainly, Heroku parent company Salesforce.com isn’t about to complain about Heroku doing something crazy such as trying to sell a Database-as-a-Service. Salesforce.com launched its own database service, called Database.com, shortly before buying Heroku late last year. However, whereas Lindenbaum says Database.com is ideal for applications that want to tie into the Salesforce.com platform and utilize certain management features, Heroku Postgres targets all modern web applications that rely on a relational database. Heroku has already proven quite popular among various types of programmers, ranging from Facebook developers to enterprise developers.
Heroku joins a number of other companies offering relational databases as a cloud service, including Amazon (Relational Database Service), Microsoft (SQL Azure) and Xeround. Google also has its Google Cloud SQL offering, although it’s currently limited to App Engine applications.
Heroku launches SQL database as a service http://t.co/lFF5g2jJ
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RT @gigaom: Heroku launches SQL database as a service http://t.co/VFGZ20yH
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RT @derrickharris: Heroku launches SQL database as a service http://t.co/02UKGExt < Heroku PostgreSQL service available to all devs, regardless where apps are
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RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !
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RT @derrickharris: Heroku launches SQL database as a service http://t.co/02UKGExt < Heroku PostgreSQL service available to all devs, regardless where apps are
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RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !
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RT @Techmeme: Heroku launches SQL database as a service (@derrickharris / GigaOM) http://t.co/LHEfdcfD http://t.co/n0Z43CGH
Heroku launches SQL database as a service: http://t.co/yCNV08Oq Comments: http://t.co/7uNQWFRz
RT @cloudysan: Heroku launches SQL database as a service http://t.co/yWA2HcvC
GigaOm: Heroku launches SQL database as a service http://t.co/OaAkQTGx < Postgres-based
RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/OaAkQTGx < Postgres-based
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RT @adamse: Heroku launches SQL database as a service http://t.co/MIcx9zP7
RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/t0cFdXTT < Postgres-based #in
RT @gigaom: Heroku launches SQL database as a service http://t.co/VFGZ20yH
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#Heroku launches SQL database as a service http://t.co/WjTF90sF #salesforce #ruby
RT @Techmeme: Heroku launches SQL database as a service (@derrickharris / GigaOM) http://t.co/LHEfdcfD http://t.co/n0Z43CGH
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RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !
Heroku launches SQL database as a service: Comments http://t.co/XkHQvjcE #startups #coworking
Heroku launches SQL database as a service http://t.co/LRfPoG2l /cc @anibal @edgar
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Heroku makes a solid move by launching PostgreSQL as a service that bills by the second: http://t.co/mGRtDMpo
Cool! Heroku launches SQL database as a service — That is, without having to host an app with them http://t.co/LHJJ8MPc
Heroku launches SQL database as a service — http://t.co/Sau8xRbz
RT @derrickharris: Heroku launches SQL database as a service http://t.co/02UKGExt < Heroku PostgreSQL service available to all devs, regardless where apps are
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Heroku launches SQL database as a service http://t.co/s9qvd1O3
RT @gigaom: Heroku launches SQL database as a service http://t.co/DvqDrTGt
HNews: Heroku launches SQL database as a service http://t.co/szO4lpc5
Heroku launches SQL database as a service http://t.co/TJSt2DDR
Heroku launches SQL database as a service http://t.co/lztdjYdc
Heroku launches SQL database as a service http://t.co/ATKMa00s
RT @cj_nim: Heroku launches SQL database as a service http://t.co/ATKMa00s
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RT @gigaom: Heroku launches SQL database as a service http://t.co/VFGZ20yH
Heroku launches SQL database as a service http://t.co/8pk8VvPg (http://t.co/TKsw7C67)
RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/OaAkQTGx < Postgres-based
Heroku launches SQL database as a service http://t.co/49eIFEVm
Nice, @heroku! “@nerdstalker: Heroku launches SQL database as a service http://t.co/o7eaOQey”
RT @gigaom: Heroku launches SQL database as a service http://t.co/Mdd7BsA2. – good news for Postgres
Heroku launches SQL Database-as-a-Service http://t.co/fQE5DllN
RT @jordimirobruix: Heroku launches SQL database as a service http://t.co/LRfPoG2l /cc @anibal @edgar
RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/OaAkQTGx < Postgres-based
RT @Techmeme: Heroku launches SQL database as a service (@derrickharris / GigaOM) http://t.co/LHEfdcfD http://t.co/n0Z43CGH
Heroku launches SQL database as a service http://t.co/ur3qPPQa
RT @jcleblanc: Heroku launches SQL database as a service http://t.co/ur3qPPQa
RT @jcleblanc: Heroku launches SQL database as a service http://t.co/ur3qPPQa
Heroku launches SQL Database-as-a-Service. Joins #Microsoft #Azure, #Amazon etc #in http://t.co/yIywsGm3
PostgreSQL service by heroku – looks interesting http://t.co/sS2nD2RE
Database as a service #2 for Salesforce in 2011 RT @gigaom: Heroku launches SQL database as a service http://t.co/0rbU2fMH
queria trocar planilhas por bases de dados. tudo vira multidimensional mais cedo ou mais tarde. – database as a service http://t.co/pdJMEfMd
Heroku launches SQL Database-as-a-Service http://t.co/cQqU7pie
Heroku launches SQL Database-as-a-Service — Cloud Computing News http://t.co/F6wA3SFL
RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !
RT @gigaom: Heroku launches SQL database as a service http://t.co/VFGZ20yH
Heroku launches SQL database as a service http://t.co/8YpwDL5n #hackernews #kalimba
Heroku launches SQL database as a service http://t.co/iiALTGsC
RT @IAmOnDemand: RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/t0cFdXTT < Postgres-based #in
Heroku launches SQL Database-as-a-Service http://t.co/xYq080ur
Heroku launches SQL database as a service http://t.co/nZWKsS5m
http://t.co/0cm0H3oU is out with PostgreSQL-as-a-service. http://t.co/OhAJZFd1 I’ve had briefing snafus w/ my clients there & lack details.
Heroku launches SQL Database-as-a-Service http://t.co/0jzAgyOM
RT @nik: Heroku launches SQL database as a service — Cloud Computing News http://t.co/b9cCz7Fq
“@nik: Heroku launches SQL database as a service — Cloud Computing News http://t.co/EcdhzV3x”
RT @MadeiraCloud: Heroku launches SQL Database-as-a-Service http://t.co/0jzAgyOM
Interesting reading why they chose Postgres and not MySQL http://t.co/njduIWq1
RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/luWFQOnP < the Paas landscape keeps evolving rapidly!
Based in PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/K5rJVuhv
おー、PostgreSQL対応か “Heroku launches SQL Database-as-a-Service” http://t.co/jqZAVN6i
RT @tguemes: Based in PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/K5rJVuhv
Heroku launches SQL Database-as-a-Service http://t.co/QSBeEZrk
RT @takamario: おー、PostgreSQL対応か “Heroku launches SQL Database-as-a-Service” http://t.co/jqZAVN6i
Heroku launches SQL Database-as-a-Service http://t.co/Re2lC9PT
Interesting move: RT @tguemes Based in #PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/skkcZMDe #cloud
RT @takamario: おー、PostgreSQL対応か “Heroku launches SQL Database-as-a-Service” http://t.co/jqZAVN6i
HerokuのこれってバックエンドとしてのPostgresは前から使えてて、これからはスタンドアローンでも使えますってことだよね。若干取り違えられているような。 http://t.co/Ot6Xy0ph
Heroku lance à son tour une offre de base SQL #Cloud | Gigaom http://t.co/XASgvmWW #Cloud
#Force #Cloud Heroku launches SQL database as a service: Certainly, Heroku parent company Salesforce.c… http://t.co/Fiov3Zxs #TCN
ほお。どの辺が？？ RT @choplin: HerokuのこれってバックエンドとしてのPostgresは前から使えてて、これからはスタンドアローンでも使えますってことだよね。若干取り違えられているような。 http://t.co/HCL45GER
RT @gigaom: Heroku launches SQL database as a service http://t.co/vGVjmSqd
Heroku launches SQL Database-as-a-Service http://t.co/ZI4EJk6q #cloud | Good move!
Heroku expands their PaaS #cloud offerings with a postgress SQL database service. http://t.co/q95s1qLD #TechStrat615
RT @adamse: Heroku launches SQL database as a service http://t.co/MIcx9zP7
Heroku launches #SQL #Database-as-a-Service – http://t.co/vUzOm3LI
{worth a read} Heroku launches SQL Database-as-a-Service >> http://t.co/LgKc9IBW
The positioning between Database.com and Heroku Database as a Service is not exactly clear. I don’t think Salesforce.com describes Database.com as an offering for people need Salesforce integration. Looks like there is a big area of overlap. I am sure Heroku offering will do well with the RoR crowd. Congratulations.
RT: Heroku launches SQL Database-as-a-Service: Platform-as-a-Service provider Heroku is expanding its horizons b… http://t.co/ODcF6BWk
Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL
RT @katsnelson: Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL
HerokuのSQL DB as a ServiceはPostgreSQLか。東or西海岸のどちらかに隕石が落ちてもデータロスなしと言い切るか。http://t.co/Hz0yz9BX
RT @abe_masanori: HerokuのSQL DB as a ServiceはPostgreSQLか。東or西海岸のどちらかに隕石が落ちてもデータロスなしと言い切るか。http://t.co/Hz0yz9BX
Heroku launches SQL database as a service — Cloud Computing News http://t.co/HTB2APZo
A kick at Amazon Web Services? Heroku launches SQL Database-as-a-Service http://t.co/0KcK9DsF
Heroku SQL database as a service looks cool http://t.co/Pwn54p6y
RT @gigaom: Heroku launches SQL database as a service http://t.co/VFGZ20yH
Heroku launches SQL Database-as-a-Service http://t.co/AJ7lFCns
Heroku launches SQL Database-as-a-Service http://t.co/0adpIUqc
Heroku launches SQL Database-as-a-Service: http://t.co/JD6xkml4 (via @gigaom)
RT @jldavid: Heroku launches SQL Database-as-a-Service: http://t.co/JD6xkml4 (via @gigaom)
Heroku launches SQL Database-as-a-Service: http://t.co/XLum8Sfm
Heroku launches SQL Database-as-a-Service http://t.co/h0HamriG
#Database as a Service by Heroku. Interesting move by #salesforce.com company w/ http://t.co/aLGcAGIR already in place. http://t.co/kWoCGFLK
PaaS provider Heroku is expanding its horizons by offering an on-demand version of the PostgreSQL Database-as-a-Service http://t.co/ESlpo8TM
Heroku launches SQL database as a service http://t.co/KdGiHZKs
Heroku launches SQL Database-as-a-Service http://t.co/l14FN4zZ
Heroku launches SQL database as a service — Cloud Computing News http://t.co/HY23zQIw
RT @katsnelson: Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL
RT @jldavid: Heroku launches SQL Database-as-a-Service: http://t.co/JD6xkml4 (via @gigaom)
RT @tguemes: Based in PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/K5rJVuhv
RT @katsnelson: Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL
Heroku launches SQL database as a service — Cloud Computing News http://t.co/nn8Ud1OS
Heroku launches SQL Database-as-a-Service http://t.co/M4dmn8RN (via @summify from @FredMcMurray, and Techmeme)
RT @jldavid: Heroku launches SQL Database-as-a-Service: http://t.co/n7Y8erS3 (via @gigaom)
Heroku launches SQL Database-as-a-Service http://t.co/v7CppfpS
RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !
RT @ThomasConnery: Heroku launches SQL Database-as-a-Service http://t.co/AJ7lFCns
Heroku launches SQL database as a service — Cloud Computing News http://t.co/8bk4hEY2
.@Heroku launches #SQL Database-as-a-Service via @albanlv » http://t.co/EcJF4Z4T
GREAT work! its so coooool!! @leinweber … http://t.co/u1GFxehr http://t.co/x9zhb6AZ
Heroku launches SQL Database-as-a-Service http://t.co/nOQDx5fl
http://t.co/BbKHyTIV #heroku #database #in
Heroku launches SQL Database-as-a-Service http://t.co/NQqFyUlR
Heroku launches SQL Database-as-a-Service: Heroku now offers a new commercial cloud-based database… http://t.co/ZORZAUqo #cloud #blogs
Heroku launches SQL Database-as-a-Service http://t.co/TAfCDOt3
RT @manielse: Heroku launches SQL Database-as-a-Service http://t.co/TAfCDOt3
Heroku launches SQL Database-as-a-Service http://t.co/yd1po14Q
Heroku launches SQL Database-as-a-Service http://t.co/7vQ3FR4Y
Heroku launches SQL Database-as-a-Service. #PostgreSQL http://t.co/Qx2eHqS1
Heroku launches SQL Database-as-a-Service. #PostgreSQL http://t.co/cwD3xEq7 – Heroku launches SQL Database-as-a-… http://t.co/fWQ3iGuv
On Demand PostgreSQL Database-as-a-Service http://t.co/3GvdOLVP (v/ @Ashnikbiz) #oss
Heroku launches SQL Database-as-a-Service #heroku – http://t.co/gqbWrcvn
#PostgreSQL as a service in the cloud => Heroku made it http://t.co/2STZmd17
#PostgreSQL as a service in the cloud => Heroku made it http://t.co/qUrx7CeO – #PostgreSQL as a service in the… http://t.co/Y2HUoMCJ
Heroku launches SQL Database-as-a-Service http://t.co/Tp1TjLVt
Heroku launches SQL database as a service http://t.co/14B1wmxN
Great Article! Worth reading to get insight abt key players in the DBaaS market segment…