2 Comments

Summary:

Platform-as-a-Service provider Heroku is expanding its horizons by offering an on-demand version of the PostgreSQL Database-as-a-Service. Heroku Postgres is a commercial version of what Heroku has been providing for years, only it’s now available to all developers regardless where they host their applications.

Heroku Postgres

Platform-as-a-Service provider Heroku is expanding its horizons by offering an on-demand version of the PostgreSQL Database-as-a-Service. The new service, aptly called Heroku Postgres, is a commercial version of what Heroku has been providing to its own developers for years, only it’s now available to all developers regardless where they host their applications. It’s a pretty bold move for Heroku to offer a database service, but it also makes perfect sense.

Like many technology companies, Heroku has had to tweak open-source software — Postgres, in this case — to fit its unique needs. Unlike many other companies like Facebook and Google, however, Heroku is already in the business of selling an application Platform-as-a-Service. If it thinks its own unique brand and delivery model for Postgres is strong enough to stand on its own without the rest of the PaaS components, then it might as well offer it to the world.

“When we started the company, we thought of this database service being a whole business that someone else should start,” Heroku Co-Founder James Lindenbaum told me. When no one came along with a better offering, Heroku just kept working on its Postgres service and eventually decided it would be valuable to a broad audience who, for one reason or another, can’t utilize the entire Heroku platform.

Heroku Postgres comes in six plan options, starting at $200 a month and reaching $6,400 a month. The service is billed by the second — not the hour, like many cloud computing services — and Heroku is adamant about its reliability and security. In the blog post announcing the new service, product manager Matt Soldo writes, “Heroku Postgres has successfully and safely stored 19 billion customer transactions, and another 400 million transactions are processed every day.”

He also notes a new feature in Heroku’s service, called Continuous Protection, designed to ensure customers never lose their data:

[Continuous Protection] is a set of technologies designed to prevent any kind of data loss even in the face of catastrophic failures. Taking advantage of PostgreSQL’s WAL (write-ahead-log of each change to the database’s data or schema), Heroku Postgres creates multiple, geographically distributed copies of all data changes as they are written. These copies are constantly checked for consistency and corruption. If a meteor were to wipe out the each coast, you won’t lose your data.

Heroku also is playing up the pure-play, open-source nature of its offering: “We are committed to running community PostgreSQL ‘off-the-shelf’ – unforked and unmodified,” Soldo wrote. During a phone call, he explained to me that Heroku chose Postgres in the first place because it “is owned by no one” (unlike MySQL) and because it’s “exceedingly mature in terms of its durability and reliability.”

Certainly, Heroku parent company Salesforce.com isn’t about to complain about Heroku doing something crazy such as trying to sell a Database-as-a-Service. Salesforce.com launched its own database service, called Database.com, shortly before buying Heroku late last year. However, whereas Lindenbaum says Database.com is ideal for applications that want to tie into the Salesforce.com platform and utilize certain management features, Heroku Postgres targets all modern web applications that rely on a relational database. Heroku has already proven quite popular among various types of programmers, ranging from Facebook developers to enterprise developers.

Heroku joins a number of other companies offering relational databases as a cloud service, including Amazon (Relational Database Service), Microsoft (SQL Azure) and Xeround. Google also has its Google Cloud SQL offering, although it’s currently limited to App Engine applications.

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  103. Heroku launches SQL database as a service http://t.co/HtcAIKnr

  104. Heroku makes a solid move by launching PostgreSQL as a service that bills by the second: http://t.co/mGRtDMpo

  105. Cool! Heroku launches SQL database as a service — That is, without having to host an app with them http://t.co/LHJJ8MPc

  106. Heroku launches SQL database as a service — http://t.co/Sau8xRbz

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  112. Sushmita Singal Tuesday, November 22, 2011

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  117. Janaka Abeywardhana Tuesday, November 22, 2011

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  118. Heroku launches SQL database as a service http://t.co/8pk8VvPg (http://t.co/TKsw7C67)

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  122. RT @gigaom: Heroku launches SQL database as a service http://t.co/Mdd7BsA2. – good news for Postgres

  123. Heroku launches SQL Database-as-a-Service http://t.co/fQE5DllN

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  125. RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/OaAkQTGx < Postgres-based

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  127. Jonathan LeBlanc Tuesday, November 22, 2011

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  128. Nicholas Kreidberg Tuesday, November 22, 2011

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  129. Pier-Luc Petitclerc Tuesday, November 22, 2011

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  130. santosh tripathy Tuesday, November 22, 2011

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  131. PostgreSQL service by heroku – looks interesting http://t.co/sS2nD2RE

  132. Database as a service #2 for Salesforce in 2011 RT @gigaom: Heroku launches SQL database as a service http://t.co/0rbU2fMH

  133. queria trocar planilhas por bases de dados. tudo vira multidimensional mais cedo ou mais tarde. – database as a service http://t.co/pdJMEfMd

  134. Matthieu Aussaguel Tuesday, November 22, 2011

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  135. Vinny Carpenter Tuesday, November 22, 2011

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  136. RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !

  137. RT @gigaom: Heroku launches SQL database as a service http://t.co/VFGZ20yH

  138. Heroku launches SQL database as a service http://t.co/8YpwDL5n #hackernews #kalimba

  139. Varunkumar Nagarajan Tuesday, November 22, 2011

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  140. RT @IAmOnDemand: RT @gevaperry: GigaOm: Heroku launches SQL database as a service http://t.co/t0cFdXTT < Postgres-based #in

  141. Isaac Ruiz Guerra Tuesday, November 22, 2011

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  142. Heroku launches SQL database as a service http://t.co/nZWKsS5m

  143. http://t.co/0cm0H3oU is out with PostgreSQL-as-a-service. http://t.co/OhAJZFd1 I’ve had briefing snafus w/ my clients there & lack details.

  144. Heroku launches SQL Database-as-a-Service http://t.co/0jzAgyOM

  145. RT @nik: Heroku launches SQL database as a service — Cloud Computing News http://t.co/b9cCz7Fq

  146. “@nik: Heroku launches SQL database as a service — Cloud Computing News http://t.co/EcdhzV3x”

  147. Michael Lambert Tuesday, November 22, 2011

    RT @MadeiraCloud: Heroku launches SQL Database-as-a-Service http://t.co/0jzAgyOM

  148. Interesting reading why they chose Postgres and not MySQL http://t.co/njduIWq1

  149. Jessica McBride Tuesday, November 22, 2011

    RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/luWFQOnP < the Paas landscape keeps evolving rapidly!

  150. Celestino Güemes Tuesday, November 22, 2011

    Based in PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/K5rJVuhv

  151. Shoei Takamario Tuesday, November 22, 2011

    おー、PostgreSQL対応か “Heroku launches SQL Database-as-a-Service” http://t.co/jqZAVN6i

  152. José María Puerta Tuesday, November 22, 2011

    RT @tguemes: Based in PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/K5rJVuhv

  153. Heroku launches SQL Database-as-a-Service http://t.co/QSBeEZrk

  154. RT @takamario: おー、PostgreSQL対応か “Heroku launches SQL Database-as-a-Service” http://t.co/jqZAVN6i

  155. Ludovic Bostral Tuesday, November 22, 2011

    Heroku launches SQL Database-as-a-Service http://t.co/Re2lC9PT

  156. Carlos Veira Lorenzo Tuesday, November 22, 2011

    Interesting move: RT @tguemes Based in #PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/skkcZMDe #cloud

  157. RT @takamario: おー、PostgreSQL対応か “Heroku launches SQL Database-as-a-Service” http://t.co/jqZAVN6i

  158. HerokuのこれってバックエンドとしてのPostgresは前から使えてて、これからはスタンドアローンでも使えますってことだよね。若干取り違えられているような。 http://t.co/Ot6Xy0ph

  159. Heroku lance à son tour une offre de base SQL #Cloud | Gigaom http://t.co/XASgvmWW #Cloud

  160. The Cloud Network Tuesday, November 22, 2011

    #Force #Cloud Heroku launches SQL database as a service: Certainly, Heroku parent company Salesforce.c… http://t.co/Fiov3Zxs #TCN

  161. ほお。どの辺が?? RT @choplin: HerokuのこれってバックエンドとしてのPostgresは前から使えてて、これからはスタンドアローンでも使えますってことだよね。若干取り違えられているような。 http://t.co/HCL45GER

  162. RT @gigaom: Heroku launches SQL database as a service http://t.co/vGVjmSqd

  163. Heroku launches SQL Database-as-a-Service http://t.co/ZI4EJk6q #cloud | Good move!

  164. Heroku expands their PaaS #cloud offerings with a postgress SQL database service. http://t.co/q95s1qLD #TechStrat615

  165. RT @adamse: Heroku launches SQL database as a service http://t.co/MIcx9zP7

  166. CSS Corp R&D Labs Wednesday, November 23, 2011

    Heroku launches #SQL #Database-as-a-Service – http://t.co/vUzOm3LI

  167. {worth a read} Heroku launches SQL Database-as-a-Service >> http://t.co/LgKc9IBW

  168. The positioning between Database.com and Heroku Database as a Service is not exactly clear. I don’t think Salesforce.com describes Database.com as an offering for people need Salesforce integration. Looks like there is a big area of overlap. I am sure Heroku offering will do well with the RoR crowd. Congratulations.

  169. RT: Heroku launches SQL Database-as-a-Service: Platform-as-a-Service provider Heroku is expanding its horizons b… http://t.co/ODcF6BWk

  170. Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL

  171. ABE Masanori 阿部 将典 Wednesday, November 23, 2011

    RT @katsnelson: Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL

  172. ABE Masanori 阿部 将典 Wednesday, November 23, 2011

    HerokuのSQL DB as a ServiceはPostgreSQLか。東or西海岸のどちらかに隕石が落ちてもデータロスなしと言い切るか。http://t.co/Hz0yz9BX

  173. RT @abe_masanori: HerokuのSQL DB as a ServiceはPostgreSQLか。東or西海岸のどちらかに隕石が落ちてもデータロスなしと言い切るか。http://t.co/Hz0yz9BX

  174. Heroku launches SQL database as a service — Cloud Computing News http://t.co/HTB2APZo

  175. A kick at Amazon Web Services? Heroku launches SQL Database-as-a-Service http://t.co/0KcK9DsF

  176. Heroku SQL database as a service looks cool http://t.co/Pwn54p6y

  177. RT @gigaom: Heroku launches SQL database as a service http://t.co/VFGZ20yH

  178. Heroku launches SQL Database-as-a-Service http://t.co/AJ7lFCns

  179. Heroku launches SQL Database-as-a-Service http://t.co/0adpIUqc

  180. Heroku launches SQL Database-as-a-Service: http://t.co/JD6xkml4 (via @gigaom)

  181. RT @jldavid: Heroku launches SQL Database-as-a-Service: http://t.co/JD6xkml4 (via @gigaom)

  182. Heroku launches SQL Database-as-a-Service: http://t.co/XLum8Sfm

  183. Heroku launches SQL Database-as-a-Service http://t.co/h0HamriG

  184. #Database as a Service by Heroku. Interesting move by #salesforce.com company w/ http://t.co/aLGcAGIR already in place. http://t.co/kWoCGFLK

  185. PaaS provider Heroku is expanding its horizons by offering an on-demand version of the PostgreSQL Database-as-a-Service http://t.co/ESlpo8TM

  186. Heroku launches SQL database as a service http://t.co/KdGiHZKs

  187. Heroku launches SQL Database-as-a-Service http://t.co/l14FN4zZ

  188. Heroku launches SQL database as a service — Cloud Computing News http://t.co/HY23zQIw

  189. RT @katsnelson: Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL

  190. RT @jldavid: Heroku launches SQL Database-as-a-Service: http://t.co/JD6xkml4 (via @gigaom)

  191. RT @tguemes: Based in PostegreSQL “Heroku launches SQL Database-as-a-Service” http://t.co/K5rJVuhv

  192. RT @katsnelson: Heroku launches SQL Database-as-a-Service http://t.co/TeKyeNRL

  193. Heroku launches SQL database as a service — Cloud Computing News http://t.co/nn8Ud1OS

  194. Heroku launches SQL Database-as-a-Service http://t.co/M4dmn8RN (via @summify from @FredMcMurray, and Techmeme)

  195. RT @jldavid: Heroku launches SQL Database-as-a-Service: http://t.co/n7Y8erS3 (via @gigaom)

  196. Alban Leveau-Vallier Thursday, November 24, 2011

    Heroku launches SQL Database-as-a-Service http://t.co/v7CppfpS

  197. RT @singhns: RT @derrickharris: Heroku launches SQL database as a service http://t.co/u76E7fo0 < this is crazy hot !

  198. RT @ThomasConnery: Heroku launches SQL Database-as-a-Service http://t.co/AJ7lFCns

  199. Heroku launches SQL database as a service — Cloud Computing News http://t.co/8bk4hEY2

  200. .@Heroku launches #SQL Database-as-a-Service via @albanlv » http://t.co/EcJF4Z4T

  201. Takafumi Kawano Thursday, November 24, 2011

    GREAT work! its so coooool!! @leinweber … http://t.co/u1GFxehr http://t.co/x9zhb6AZ

  202. Heroku launches SQL Database-as-a-Service http://t.co/nOQDx5fl

  203. http://t.co/BbKHyTIV #heroku #database #in

  204. Heroku launches SQL Database-as-a-Service http://t.co/NQqFyUlR

  205. Heroku launches SQL Database-as-a-Service: Heroku now offers a new commercial cloud-based database… http://t.co/ZORZAUqo #cloud #blogs

  206. Heroku launches SQL Database-as-a-Service http://t.co/TAfCDOt3

  207. RT @manielse: Heroku launches SQL Database-as-a-Service http://t.co/TAfCDOt3

  208. Isaac Ruiz Guerra Monday, November 28, 2011

    Heroku launches SQL Database-as-a-Service http://t.co/yd1po14Q

  209. Heroku launches SQL Database-as-a-Service http://t.co/7vQ3FR4Y

  210. Heroku launches SQL Database-as-a-Service. #PostgreSQL http://t.co/Qx2eHqS1

  211. PostgreSQL Brasil Tuesday, November 29, 2011

    Heroku launches SQL Database-as-a-Service. #PostgreSQL http://t.co/cwD3xEq7 – Heroku launches SQL Database-as-a-… http://t.co/fWQ3iGuv

  212. On Demand PostgreSQL Database-as-a-Service http://t.co/3GvdOLVP (v/ @Ashnikbiz) #oss

  213. Sébastien Douche Wednesday, November 30, 2011

    Heroku launches SQL Database-as-a-Service #heroku – http://t.co/gqbWrcvn

  214. #PostgreSQL as a service in the cloud => Heroku made it http://t.co/2STZmd17

  215. PostgreSQL Brasil Wednesday, November 30, 2011

    #PostgreSQL as a service in the cloud => Heroku made it http://t.co/qUrx7CeO – #PostgreSQL as a service in the… http://t.co/Y2HUoMCJ

  216. Heroku launches SQL Database-as-a-Service http://t.co/Tp1TjLVt

  217. Heroku launches SQL database as a service http://t.co/14B1wmxN

  218. Great Article! Worth reading to get insight abt key players in the DBaaS market segment…

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