Can ‘Pay a Blogger Day’ help Flattr gain velocity?

4 Comments

Swedish micropayment startup Flattr announced a pretty neat idea Tuesday: It’s designating next Tuesday — Nov. 29 — “Pay a Blogger Day”.

The concept is fairly straightforward: If there’s a blogger you like to read, why not take a moment to reward his or her efforts?

Blogs are something that we read almost daily but how often do we step back and think about the time and effort that goes into writing an enjoyable, informative and entertaining post? Day after day, week after week, and keep the enthusiasm that writing brings the author?

Pay a Blogger Day is our effort to put the bloggers in the spotlight to recognize the value they bring to the internet. Not to mention our own daily web “consumption”. Most of the Flattr team members are (or have been) bloggers ourselves so we know what’s involved and on 29th of November we will give a round of applause to our favorite bloggers and get our wallets out to buy them a coffee / beer / that new cool iPhone app :)

I can certainly think of a few bloggers I’ll be dropping some cash toward.

Of course, it’s not just altruistic for Flattr. The scheme, if it takes off, will be useful marketing for the company, since the site hopes that all this largesse will end up with increased traffic. After all, its service is largely aimed at helping creative people get paid by patrons online.

It’s certainly an interesting move from Flattr, which has been looking around for a really strong way to entice users.

I’ll admit I’m fond of the idea behind the service — who wouldn’t like the idea of helping people out for being awesome? — but it has definitely had its trials so far. To start with, it’s treading tough ground in the first place, since “tip jar”-style payments have really struggled in the past.

But it has also been slower than the team would no doubt like: In the year or so since when it opened up in beta, the site has developed numerous extras — including a neat approach with Twitter integration — but it has failed to really catch light.

That’s a shame, because really, it’s the opposite end of the funnel from another very popular service, Kickstarter. Whereas the U.S.-based site focuses on helping creative people fund projects before they happen, Flattr wants to get people rewarded for things they’ve already done. Theoretically, there’s no reason these two things can’t co-exist — but it’s clear Flattr needs to move up to the next level if it’s going to break through like Kickstarter has.

That said, it has been pretty successful in some areas: For some reason, it has picked up a head of steam in Germany, for example. But it needs more momentum and greater velocity.

Let’s see whether Pay a Blogger Day can make a dent.

4 Comments

Seyhul islam

“Blogger Tax Day” is of course not the idea, I believe it shows from the all the texts and coverage so far. The whole team has been following what blogs and other sites write about it, what people tweet and the overwhelming response is very positive. People do get the idea behind the day.

When we came up with the idea it was clear that we needed a loud message, something that would catch people’s attentions, hence the “payback time” theme. Love it or hate it, it gets people to react. Which is tons better than everyone going “oh, nice” and then promptly moving on the next thing.

As you can see from the site we have quite a few partners on this campaign (yes, Flattr is the main initiator) and they’re all content creation platforms as this is where bloggers and authors do their think – post stuff. This felt like a natural fit. Of course we’d love to get more companies involved next year. With this year event under our belt it’ll be easier to get heavyweights such as PayPal, WordPress etc to join the cause. http://www.cekmagdurlari.com

Cek Kanunu

Blogger Tax Day” is of course not the idea, I believe it shows from the all the texts and coverage so far. The whole team has been following what blogs and other sites write about it, what people tweet and the overwhelming response is very positive. People do get the idea behind the day.

When we came up with the idea it was clear that we needed a loud message, something that would catch people’s attentions, hence the “payback time” theme. Love it or hate it, it gets people to react. Which is tons better than everyone going “oh, nice” and then promptly moving on the next thing.

As you can see from the site we have quite a few partners on this campaign (yes, Flattr is the main initiator) and they’re all content creation platforms as this is where bloggers and authors do their think – post stuff. This felt like a natural fit. Of course we’d love to get more companies involved next year. With this year event under our belt it’ll be easier to get heavyweights such as PayPal, WordPress etc to join the cause. http://www.cekmagdurlari.com

Siim Teller

I think we have a spammer here. The text of this response is ripped off from my reply to a comment on Mashable. Greetings to Turkey :)

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