4 Comments

Summary:

Swedish micropayments startup Flattr is hoping it can encourage web users to hand over cash to the bloggers they love — and gain a bit of traction for its own service in the process.

flattr-screenshot3x2

Swedish micropayment startup Flattr announced a pretty neat idea Tuesday: It’s designating next Tuesday — Nov. 29 — “Pay a Blogger Day”.

The concept is fairly straightforward: If there’s a blogger you like to read, why not take a moment to reward his or her efforts?

Blogs are something that we read almost daily but how often do we step back and think about the time and effort that goes into writing an enjoyable, informative and entertaining post? Day after day, week after week, and keep the enthusiasm that writing brings the author?

Pay a Blogger Day is our effort to put the bloggers in the spotlight to recognize the value they bring to the internet. Not to mention our own daily web “consumption”. Most of the Flattr team members are (or have been) bloggers ourselves so we know what’s involved and on 29th of November we will give a round of applause to our favorite bloggers and get our wallets out to buy them a coffee / beer / that new cool iPhone app :)

I can certainly think of a few bloggers I’ll be dropping some cash toward.

Of course, it’s not just altruistic for Flattr. The scheme, if it takes off, will be useful marketing for the company, since the site hopes that all this largesse will end up with increased traffic. After all, its service is largely aimed at helping creative people get paid by patrons online.

It’s certainly an interesting move from Flattr, which has been looking around for a really strong way to entice users.

I’ll admit I’m fond of the idea behind the service — who wouldn’t like the idea of helping people out for being awesome? — but it has definitely had its trials so far. To start with, it’s treading tough ground in the first place, since “tip jar”-style payments have really struggled in the past.

But it has also been slower than the team would no doubt like: In the year or so since when it opened up in beta, the site has developed numerous extras — including a neat approach with Twitter integration — but it has failed to really catch light.

That’s a shame, because really, it’s the opposite end of the funnel from another very popular service, Kickstarter. Whereas the U.S.-based site focuses on helping creative people fund projects before they happen, Flattr wants to get people rewarded for things they’ve already done. Theoretically, there’s no reason these two things can’t co-exist — but it’s clear Flattr needs to move up to the next level if it’s going to break through like Kickstarter has.

That said, it has been pretty successful in some areas: For some reason, it has picked up a head of steam in Germany, for example. But it needs more momentum and greater velocity.

Let’s see whether Pay a Blogger Day can make a dent.

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  1. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/SFR8vCJV @amarchugg #news

  2. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/idiizkn4 @amarchugg #news

  3. Ray Informatics Tuesday, November 22, 2011

    Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr announced a pretty neat … http://t.co/kDo07Q82

  4. Web Tech Update Tuesday, November 22, 2011

    Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr announced a pretty neat … http://t.co/T8BQCtY7

  5. Crunked On Tech Tuesday, November 22, 2011

    Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/SwFI4rK1

  6. Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr announced a pretty neat … http://t.co/Xrrp41Ve

  7. Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr announced a pretty neat … http://t.co/zmo0WLkm

  8. Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr announced a pretty neat … http://t.co/i0D193Zo

  9. Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr announced a pretty neat … http://t.co/OqT583cG

  10. Roberts Chapman Tuesday, November 22, 2011

    Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr announced a pretty neat … http://t.co/r9pMrXXp

  11. Peter Alexandrov Tuesday, November 22, 2011

    Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr announced a pretty neat … http://t.co/4R2l1IcA

  12. Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr announced a pretty neat … http://t.co/YsxyiGZO

  13. Mohammed Maqsoud Tuesday, November 22, 2011

    Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/CYDItevh #technology

  14. Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr announced a pretty neat … http://t.co/em41SLTC

  15. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/toeeziZA

  16. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/udnKQl6D

  17. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/R84g6pL5

  18. amazinginteriors Tuesday, November 22, 2011

    Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/0fgx4v3H

  19. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/S6qtVBXU

  20. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/GV0XkHJC

  21. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/8syg2lS6

  22. gigaom: Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/bOMPbDLd

  23. Gigaom: Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/8DSZob1v #payablogger

  24. RT @gigaom: Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/R84g6pL5

  25. Great idea! You people, pay me!! > Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/ilEBFQT9

  26. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/OXPOwuG8 via Bobbie Johnson

  27. Antonio Savorelli Tuesday, November 22, 2011

    Or just use @readability and pay a blogger every day. http://t.co/smThKbfC

  28. Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayment startup Flattr… http://t.co/Eev2flXN

  29. Can ‘Pay a Blogger Day’ help Flattr gain velocity? Swedish micropayments startup Flattr is hoping it #voip #telcom http://t.co/Cm9vds8z

  30. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/Y5GEUgFD by @bobbiejohnson @gigaom #payablogger

  31. RT @antiorario: Or just use @readability and pay a blogger every day. http://t.co/smThKbfC

  32. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/aw1gSKvt

  33. Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Swedish micropayments startup Flattr is hoping it can encour… http://t.co/aJzU96u0

  34. New post: Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/FjQrGiaP (@GigaOM)

  35. The Business Corners Tuesday, November 22, 2011

    Can ‘Pay a #Blogger Day’ help Flattr gain velocity? http://t.co/jyNbJXaN via @gigaom #socialmedia

  36. Can ‘Pay a Blogger Day’ help Flattr gain velocity?: Whereas the US-based site focuses on helping creative people… http://t.co/OXfDvCEQ

  37. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/2XcuYCKe

  38. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/hv7GL2EI

  39. Salazar @ Teelook Tuesday, November 22, 2011

    Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/T5ZXescV

  40. Can ‘Pay a Blogger Day’ help Flattr gain velocity? – GigaOm http://t.co/Gr3TOxo8

  41. Can ‘Pay a Blogger Day’ help Flattr gain velocity? – Swedish micropayments startup Flattr is hoping it can encourage… http://t.co/xPMPeSRb

  42. Can ‘Pay a Blogger Day’ help Flattr gain velocity? – Swedish micropayments startup Flattr is hoping it can encourage… http://t.co/d2khrc11

  43. BlogsandMarketing Tuesday, November 22, 2011

    Can ‘Pay a Blogger Day’ help Flattr gain velocity?: … bloggers who I’ll be dropping some cash toward. Of cours… http://t.co/qBscaOIj

  44. Ein € für Blogger Tag? Ich weiß ja nicht. RT @gigaom: Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/lwh8GJua

  45. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/kJn2AziQ via @zite

  46. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/SluxXOt1 – who would you pay?

  47. Neunetz Firehose Tuesday, November 22, 2011

    Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/OuWji2TJ #linktipp

  48. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/5KMRXaeh

  49. RT @gigaom: Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/R84g6pL5

  50. I’m going out on a limb and endorsing this idea: “Pay a Blogger Day”…. http://t.co/tJwDhYBx

  51. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/NxOUU2w6 #flattr #payablogger

  52. I want to flattr this blogpost, how do I do? :-)

  53. Blogger Tax Day” is of course not the idea, I believe it shows from the all the texts and coverage so far. The whole team has been following what blogs and other sites write about it, what people tweet and the overwhelming response is very positive. People do get the idea behind the day.

    When we came up with the idea it was clear that we needed a loud message, something that would catch people’s attentions, hence the “payback time” theme. Love it or hate it, it gets people to react. Which is tons better than everyone going “oh, nice” and then promptly moving on the next thing.

    As you can see from the site we have quite a few partners on this campaign (yes, Flattr is the main initiator) and they’re all content creation platforms as this is where bloggers and authors do their think – post stuff. This felt like a natural fit. Of course we’d love to get more companies involved next year. With this year event under our belt it’ll be easier to get heavyweights such as PayPal, WordPress etc to join the cause. http://www.cekmagdurlari.com

    1. I think we have a spammer here. The text of this response is ripped off from my reply to a comment on Mashable. Greetings to Turkey :)

  54. “Blogger Tax Day” is of course not the idea, I believe it shows from the all the texts and coverage so far. The whole team has been following what blogs and other sites write about it, what people tweet and the overwhelming response is very positive. People do get the idea behind the day.

    When we came up with the idea it was clear that we needed a loud message, something that would catch people’s attentions, hence the “payback time” theme. Love it or hate it, it gets people to react. Which is tons better than everyone going “oh, nice” and then promptly moving on the next thing.

    As you can see from the site we have quite a few partners on this campaign (yes, Flattr is the main initiator) and they’re all content creation platforms as this is where bloggers and authors do their think – post stuff. This felt like a natural fit. Of course we’d love to get more companies involved next year. With this year event under our belt it’ll be easier to get heavyweights such as PayPal, WordPress etc to join the cause. http://www.cekmagdurlari.com

  55. Nichelle Stephens Saturday, November 26, 2011

    ‘Pay a Blogger Day’ is Tuesday November 29th according to Flattr http://t.co/HhHxP1O0

  56. Can ‘Pay a Blogger Day’ help Flattr gain velocity? http://t.co/eQROYZK1

  57. eJane Alexander Monday, November 28, 2011

    RT @marcus_speh: Can ‘Pay a Blogger Day’ help @Flattr gain velocity? http://t.co/ADdOSQwd

  58. Just been reminded that today is Pay A Blogger Day: http://t.co/XJU3Sf0A

  59. Hm. @bobbiejohnson has informed me it is Pay a Blogger day: http://t.co/8yjotHG4 Is that a thing? Like National Freelancers Day? Brilliant.

  60. Nov 29 is “Pay a blogger day”. I kid you not. Read this http://t.co/WIXccHQY. Perhaps The Ideal Wife Giveaway will sprout a new button soon.

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