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Summary:

RunKeeper has raced past its original concept as a mobile app to track runs to become a health platform that ties together all manner of fitness data. Now, it’s raising $10 million to fuel its transformation to become a sort of Facebook for fitness.

health-graph2

RunKeeper has raced past its original concept as a mobile app to track runs to become a health network that ties together all manner of fitness data. Now, it’s raising $10 million to fuel its transformation to become a sort of Facebook for fitness.

Boston-based RunKeeper, which previously raised $1.5 million, is getting the new money from Spark Capital and Steve Case’s Revolution Ventures, which are joining existing investor OATV, the venture arm of O’Reilly Media, which is also chipping in this round. The money will be used to expand RunKeeper’s 14-person team to 40 people by the end of 2012 and build out its Health Graph API, the base of its new consumer health platform. Spark’s Bijan Sabet is joining the board, and Revolution Ventures President Tige Savage is joining as a board observer.

RunKeeper started out by integrating with fitness devices and apps one at a time, and in June, opened a Health Graph API to welcome all potential partners to build off its platform. The platform now has almost 40 integrations completed, with several hundred more in development. RunKeeper isn’t just working with apps and devices; it’s integrating with companies building atop this aggregated health data, such as corporate wellness platform Limeade, fitness rewards platforms Earndit, and fitness games  start-up Fitocracy.

Jason Jacobs, CEO and co-founder of RunKeeper, said the timing is right for a consumer health platform to gather and organize all the health information flowing from new devices and apps. He said the goal for RunKeeper isn’t to pursue any one particular opportunity exclusively but remain thin and horizontal, capturing and organizing a lot of data in various categories. That, he told me, will open up a lot of opportunities for RunKeeper and other companies looking to build upon its platform:

There are all these different opportunities once you have users and data, and we want to provide the platform and foundation that others can build upon. There are all these point systems emerging focusing on running, disease management, stress, cycling or sleep. On the one hand, it’s very powerful to track, measure and learn from each part of your health, but the flip side is the more these point systems proliferate, the more fragmented the experience becomes. And something has to be the glue to tie all these systems together and provide a central view. We think there are some big companies that will emerge in this category, and we’re hoping we’re one of them.

The company made a key decision last January to temporarily eliminate the $9.99 price for its RunKeeper Pro app and quickly made the price drop permanent. That helped more than more than triple RunKeeper’s users in the past year to more than 6 million people. And it helped set RunKeeper on its course toward becoming a health platform, as it looks to track more health information than just exercise data. Since launching in 2008, RunKeeper has tracked more than 350 million health data items from its members, who have logged more than 156 million miles.

RunKeeper is making some smart moves to capitalize on the growing momentum in health apps and sensor devices. It can only grow so fast by integrating health data itself but it’s got a good shot at being the central hub for the data coming out of these devices such as Jawbone’s UP, the Basis watch, Striiv, the Q Sensor and other devices.

I think this opportunity will only grow as more companies look to wellness programs to get their workers more healthy. Corporate wellness platforms can get up to speed quickly by incorporating the data coming from RunKeeper. As Jacobs said, there are a lot of opportunities emerging in mobile health, and RunKeeper is well-positioned, I think, to take advantage of it.

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  2. RunKeeper raises $10M to become the Facebook of fitness: RunKeeper has raced past its original concept as a… http://t.co/LKmUFkvi [GO]

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  4. RunKeeper raises $10M to become the Facebook of fitness: RunKeeper has raced past its original concept as a mobi… http://t.co/FoQREUng

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  6. RunKeeper raises $10M to become the Facebook of fitness http://t.co/QShLWv0c @amarchugg #news

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  7. RunKeeper raises $10M to become the Facebook of fitness: RunKeeper has raced past its original concept as a mobi… http://t.co/AexhUr4v

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  9. RunKeeper raises $10M to become the Facebook of fitness: RunKeeper has raced past its original concept as a mobi… http://t.co/9pRGt1pZ

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  11. RunKeeper raises $10M to become the Facebook of fitness http://t.co/oYXY0xQ8

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  12. RunKeeper raises $10M to become the Facebook of fitness: RunKeeper has raced past its original concept as a mobi… http://t.co/53IV5fGp

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  13. RunKeeper raises $10M to become the Facebook of fitness: RunKeeper has raced past its original concept as a mobi… http://t.co/2Lq13c9W

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  14. RunKeeper raises $10M to become the Facebook of fitness: RunKeeper has raced past its original concept as a mobi… http://t.co/5LNHuOsR

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  16. RunKeeper raises $10M to become the Facebook of fitness http://t.co/lolkIBrH

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  17. RunKeeper raises $10M to become the Facebook of fitness http://t.co/uWGlVU9j

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  18. RunKeeper raises $10M to become the Facebook of fitness RunKeeper has raced past its original concept as #voip #telcom http://t.co/OXsXkPJY

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  19. RunKeeper raises $10M to become the Facebook of fitness http://t.co/b8NSBPgm

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  20. RunKeeper raises $10M to become the Facebook of fitness http://t.co/ZZ4pNIDF via Ryan Kim

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  21. RunKeeper raises $10M to become the Facebook of fitness http://t.co/vCGusJoY

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  22. RunKeeper raises $10M to become the Facebook of fitness: RunKeeper has raced past its original concept as a mobi… http://t.co/wVnT2Xge

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  24. RunKeeper raises $10M to become the Facebook of fitness: And it helped set RunKeeper on its course toward becomi… http://t.co/zLQ9qqUX

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  25. RunKeeper raises $10M to become the Facebook of fitness http://t.co/W4KpVLIA

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  26. RunKeeper raises $10M to become the Facebook of fitness – RunKeeper has raced past its original concept as a mobile … http://t.co/1iiuECJD

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  27. RunKeeper raises $10M to become the Facebook of fitness – RunKeeper has raced past its original concept as a mobile … http://t.co/c0HWZWkn

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  28. RunKeeper raises $10M to become the Facebook of fitness http://t.co/dEqNnDx0

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  29. @runkeeper @jakecacci @sarahhodges congrats on your latest round of funding! http://t.co/7nBkP59v

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  30. RunKeeper raises $10M to become the Facebook of fitness http://t.co/3yxOr6Mg http://t.co/9rYWRZAX

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  31. RunKeeper raises $10M to become the Facebook of fitness – RunKeeper has raced past its original concept as a mobile … http://t.co/XTOnJbcC

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  32. RunKeeper raises $10M to become the Facebook of fitness – RunKeeper has raced past its original concept as a mobile … http://t.co/tFTUzyEM

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  33. check out http://www.runtastic.com – their app is much better and they also have cycetastic or skitastic

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    1. Christian van Zyl Wednesday, November 23, 2011

      So…. did runtastic get a $10 Million investment? No? Okay then…

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  34. Social Media News : RunKeeper raises $10M to become the Facebook of fitness http://t.co/jyG2fBy3

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  35. @earth2tech: RunKeeper raises $10M to become the Facebook of fitness http://t.co/mYFEDQ1I

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  36. RunKeeper raises $10M to become the Facebook of fitness http://t.co/uTzzLIWS

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  37. RunKeeper raises $10M to become the Facebook of fitness http://t.co/3EfUI5hn

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  38. RunKeeper raises $10M to become the Facebook of fitness: RunKeeper is not just working with apps and devices; it… http://t.co/gyMk7Yob

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  39. RunKeeper raises $10M to become the Facebook of fitness http://t.co/Mhf50uNN

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  40. RunKeeper raises $10M to become the Facebook of fitness http://t.co/s8LB534k #business

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  41. RunKeeper raises $10M to become the Facebook of fitness: RunKeeper has raced past its original concept as a mobi… http://t.co/SqrMZF5E

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  42. RunKeeper raises $10M to become the Facebook of fitness http://t.co/59IlDFZP (via @gigaom)

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  43. RunKeeper raises $10M to become the Facebook of fitness http://t.co/BQRBSv8e #technology

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  44. RunKeeper raises $10M to become the Facebook of fitness http://t.co/F5Ivd8Uc

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  45. RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  49. RunKeeper raises $10M to become the Facebook of fitness http://t.co/7cAqONYu

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  50. RunKeeper raises $10M to become the Facebook of fitness: 21, 2011, 7:00am PT No Comments RunKeeper has raced pas… http://t.co/L7z2fiqt

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  51. RunKeeper raises $10M to become the Facebook of fitness http://t.co/2jTVrUbf

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  52. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  53. Congrats @jjacobs22 and team! YAY #boston RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/GLkCbaRx

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  54. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  55. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  56. Nancy Sullivan Monday, November 21, 2011

    Congratulations Jason! RunKeeper will be hard to keep up with…

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  57. RT @DenisseScoble: RunKeeper raises $10M to become the Facebook of fitness http://t.co/dEqNnDx0

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  58. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  59. RunKeeper raises $10M to become the Facebook of fitness http://t.co/XhKL7Voj

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  60. @RunKeeper raises $10M to become the Facebook of fitness — Tech News and Analysis http://t.co/5pJsdWT0 Congrats!

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  61. RunKeeper raises $10M to become the Facebook of fitness http://t.co/IVHZkDUK [minus trust issues?]

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  62. RT @ConversationAge: RunKeeper raises $10M to become the Facebook of fitness http://t.co/IVHZkDUK [minus trust issues?]

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  63. RunKeeper raises $10M to become the Facebook of fitness http://t.co/Q52vaW8T via @zite

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  64. RT @RazorfishHealth: RunKeeper raises $10M to become “the Facebook of fitness” and connect consumer health data http://t.co/yr2sgENp #bodiesofdata

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  65. http://t.co/ri6T93D7 RunKeeper raises $10M to become the Facebook of fitness – GigaOm http://t.co/Ap12H6Xo

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  66. RunKeeper raises $10M to become the Facebook of fitness http://t.co/iHyprwG2

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  67. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/J5J2hueD

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  68. #RunKeeper raises $10M to become the #Facebook of fitness http://t.co/J8iqUXdL

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  69. Can someone explain how this app is social?

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    1. If you take a look at my public RunKeeper profile, you should get an idea: http://runkeeper.com/user/KevinCTofel/profile I post all of my runs here and my “street team” – think of a group of friends – can see the activities, like them or comment on them. All of my exercise is posted to Facebook which helps to inspire others. That’s just a small sampling to help explain.

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  70. RT @hasai: RunKeeper raises $10M to become the Facebook of fitness http://t.co/3yxOr6Mg http://t.co/9rYWRZAX

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  71. RunKeeper raises $10M to become the Facebook of fitness http://t.co/NDcGSN6P

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  72. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  73. RunKeeper raises $10M to become the Facebook of fitness http://t.co/ADzlxfvu

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  74. RunKeeper raises $10M to become the Facebook of fitness http://t.co/0hOjDesU

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  75. RunKeeper raises $10M to become the Facebook of fitness: By Ryan Kim Nov. 21, 2011, 7:00am PT 4 Comments RunKeep… http://t.co/z4TQQVEu

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  76. RT @SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/IavpYhVZ

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  77. RT @SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/IavpYhVZ

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  78. “@SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/MPRDveng” mira! @matiasfsaley

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  79. RT @SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/IavpYhVZ

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  80. RT @SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/IavpYhVZ

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  81. Congrats #chinnovate “@SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/ioN9DRKq”

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  82. I would seriously love for some attention to be paid to the model that they’re building out the Health Graph, though. As it stands, they won’t allow any apps to pull data OUT Of the Health Graph; they openly talk about it being a vehicle for apps feeding data IN, but not OUT. That means that users have no real way to get the majority of their own data out of the Health Graph — the only ways that you can access your own data is through the mechanisms that RunKeeper itself provides. There’s CSV export, but only a small subset of fields, and not of a TON of the relevant metadata (e.g., the GPS tracks, the heart rate data, etc. from activities) — and no way at all to get your body metric data (weight measurements, diabetes data, etc.). In the end, it’s users’ own data — sometimes personal data — but the Health Graph model is set up to inhibit user’s access to their own data.

    It’d be great to see some pressure on them to fix this pretty major issue. Until it’s fixed, the Health Graph feels more about platform lock-in, which might possibly be excusable for a social media site but isn’t at all OK for a site that’s crossing into the world of a user’s own health data.

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    1. You’re very right about the “closed door” policy of the Health Graph. Some developers, like Abvio, believe you should own your data, that’s why Runmeter and Cyclemeter allow you to track, manage and even create complete interval training programs all on the iPhone. You can export and import to other sites, like Strava, or you can sync workouts automatically to dailymile.com. http://www.abvio.com.

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  83. RunKeeper raises $10M to become the Facebook of fitness http://t.co/5xJqJcoQ

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  84. RT @AskAaronLee: RunKeeper raises $10M to become the Facebook of fitness http://t.co/5xJqJcoQ

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  85. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

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  86. RT @AskAaronLee: RunKeeper raises $10M to become the Facebook of fitness http://t.co/5xJqJcoQ

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  87. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

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  88. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

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  89. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

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  90. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

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  91. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

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  92. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

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  93. RT @socialshark: RT @AskAaronLee: RunKeeper raises $10M to become the Facebook of fitness http://t.co/aD1PzTvI ~ I love RunKeeper!

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  94. RT @AskAaronLee: RunKeeper raises $10M to become the Facebook of fitness http://t.co/5xJqJcoQ

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  95. RT @hasai: RunKeeper raises $10M to become the Facebook of fitness http://t.co/3yxOr6Mg http://t.co/9rYWRZAX

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  96. RT @hasai: RunKeeper raises $10M to become the Facebook of fitness http://t.co/3yxOr6Mg http://t.co/9rYWRZAX

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  97. RunKeeper raises $10M to become the Facebook of fitness http://t.co/ukWhIqVa

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  98. RT @darealya: RunKeeper raises $10M to become the Facebook of fitness http://t.co/9vhp8i7B

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  99. RunKeeper raises $10M to become the Facebook of <b>fitness</b> http://t.co/iPQNyvWr

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  100. RT @joycecherrier: RunKeeper raises $10M to become the Facebook of fitness http://t.co/3QMQFu5r RT @AskAaronLee

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  101. RunKeeper raises $10M to become the Facebook of fitness http://t.co/T59kBex7

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  102. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  103. now everyone will fill up my twitter with run stats “RunKeeper raises $10M to become the Facebook of fitness http://t.co/5q1bsHwz”, argh

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  104. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  105. #sportsfitnesstech RunKeeper, the Facebook of fitness http://t.co/gRZzXjvB

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  106. RunKeeper raises $10M to become the Facebook of fitness http://t.co/A4EvhPh9 (by @oRyanKim via @GigaOM)

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  107. @runkeeper raises $10M to transform into the Facebook of #fitness http://t.co/C753HHWk

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  108. Nice idea RT @VCMike: RT @SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/nKwEiBwr

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  109. RunKeeper raises $10M to become the Facebook of fitness — Tech News and Analysis http://t.co/y5ENESjH

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  110. @jimmy_bonney fan of jogging: RunKeeper raises $10M to become the Facebook of fitness http://t.co/SYqI14gh

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  111. RunKeeper raises $10M to become the Facebook of fitness http://t.co/RGO4XOYt

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  112. @HealthITexec hey Gregg! Jake from eHana (don’t think we’ve met) – catching up on your Twitter. Re Quantified Self http://t.co/vu2JWgJC

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  113. Runkeeper raised 10M, holy redonkulous, @fitocracy is going to raise a bazillion http://t.co/Nn39V5bx

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  114. RunKeeper raises $10M to become the Facebook of fitness http://t.co/8rWQln9b

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  115. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  116. RunKeeper raises $10M to become the Facebook of fitness http://t.co/yKXPgs95

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  117. I love RunKeeper – should be an interesting business to follow – http://t.co/37ZyGiqY

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  118. RunKeeper raises $10M to become the Facebook of fitness http://t.co/xaIRtgXf So, now they can work on the #GPS in the app! ;)

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  119. RunKeeper raises $10M to become the Facebook of fitness http://t.co/7wGN8LS9

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  120. They’re more the heir to Google Health actually, RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/5rRbr8ar

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  121. @runkeeper to be the fitness of #facebook #mHealth http://t.co/LuqTBclU

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  122. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/d0BcxtzK

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  123. RunKeeper raises $10M to become the Facebook of fitness — Tech News and Analysis http://t.co/bb8LbfQa

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  124. The majority of fitness apps are social these days, including Runmeter and Cyclemeter, which post your workouts to Twitter, Faceboook and dailymile.com. But unlike RK or others, you can actually hear replies to your posts via a text to speech engine. An unlike RK, these apps are “open” you’re not chained to one specific platform. Why when you can do everything on your iPhone? http://www.abvio.com.

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  125. RT @billday: Love that @gigaom coverage of our announcement http://t.co/ba4Poaxo links to my @HealthGraphAPI @Limeade post http://t.co/yxv2EPX3

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  126. RT @billday: Love that @gigaom coverage of our announcement http://t.co/ba4Poaxo links to my @HealthGraphAPI @Limeade post http://t.co/yxv2EPX3

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  127. RT @dcilea Great app. Congrats @RunKeeper in raising $10M: http://t.co/4PcFY0lG

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  128. RT @philadev: Great app. Congrats @RunKeeper in raising $10M: http://t.co/Dc5LE0qq

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  129. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  130. RunKeeper raises $10M to become the Facebook of fitness http://t.co/NDuFeDi7 via @zite

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  131. If you are looking for a true sports social network and sports picture exchange you must check out ursportspage.com. Whether your an athlete, parent, coach or fan. There is something on this site for you.

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  132. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

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  133. I need to sign up for this! @RazorfishHealth: @RunKeeper raises $10M to become #FacebookofFitness &connect #healthdata http://t.co/MeQP6PeI

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  134. RunKeeper raises $10M to become the Facebook of fitness http://t.co/GNWa47kt

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  135. Runkeeper vient de lever 10M$ pour devenir le facebook du fitness… http://t.co/9wrxF0KP

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  136. RT @darrepac: Runkeeper vient de lever 10M$ pour devenir le facebook du fitness… http://t.co/9wrxF0KP

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  137. RT @darrepac: Runkeeper vient de lever 10M$ pour devenir le facebook du fitness… http://t.co/9wrxF0KP

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  138. The Facebook of #Fitness? A new social media network for the fit http://t.co/kCokv7SZ Has anyone checked this out yet?

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  139. RunKeeper raises $10M to become the Facebook of fitness http://t.co/3CxZYJG2

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  140. RT @Just3Group: RunKeeper raises $10M to become the Facebook of fitness http://t.co/3CxZYJG2

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