9 Comments

Summary:

RunKeeper has raced past its original concept as a mobile app to track runs to become a health platform that ties together all manner of fitness data. Now, it’s raising $10 million to fuel its transformation to become a sort of Facebook for fitness.

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RunKeeper has raced past its original concept as a mobile app to track runs to become a health network that ties together all manner of fitness data. Now, it’s raising $10 million to fuel its transformation to become a sort of Facebook for fitness.

Boston-based RunKeeper, which previously raised $1.5 million, is getting the new money from Spark Capital and Steve Case’s Revolution Ventures, which are joining existing investor OATV, the venture arm of O’Reilly Media, which is also chipping in this round. The money will be used to expand RunKeeper’s 14-person team to 40 people by the end of 2012 and build out its Health Graph API, the base of its new consumer health platform. Spark’s Bijan Sabet is joining the board, and Revolution Ventures President Tige Savage is joining as a board observer.

RunKeeper started out by integrating with fitness devices and apps one at a time, and in June, opened a Health Graph API to welcome all potential partners to build off its platform. The platform now has almost 40 integrations completed, with several hundred more in development. RunKeeper isn’t just working with apps and devices; it’s integrating with companies building atop this aggregated health data, such as corporate wellness platform Limeade, fitness rewards platforms Earndit, and fitness games  start-up Fitocracy.

Jason Jacobs, CEO and co-founder of RunKeeper, said the timing is right for a consumer health platform to gather and organize all the health information flowing from new devices and apps. He said the goal for RunKeeper isn’t to pursue any one particular opportunity exclusively but remain thin and horizontal, capturing and organizing a lot of data in various categories. That, he told me, will open up a lot of opportunities for RunKeeper and other companies looking to build upon its platform:

There are all these different opportunities once you have users and data, and we want to provide the platform and foundation that others can build upon. There are all these point systems emerging focusing on running, disease management, stress, cycling or sleep. On the one hand, it’s very powerful to track, measure and learn from each part of your health, but the flip side is the more these point systems proliferate, the more fragmented the experience becomes. And something has to be the glue to tie all these systems together and provide a central view. We think there are some big companies that will emerge in this category, and we’re hoping we’re one of them.

The company made a key decision last January to temporarily eliminate the $9.99 price for its RunKeeper Pro app and quickly made the price drop permanent. That helped more than more than triple RunKeeper’s users in the past year to more than 6 million people. And it helped set RunKeeper on its course toward becoming a health platform, as it looks to track more health information than just exercise data. Since launching in 2008, RunKeeper has tracked more than 350 million health data items from its members, who have logged more than 156 million miles.

RunKeeper is making some smart moves to capitalize on the growing momentum in health apps and sensor devices. It can only grow so fast by integrating health data itself but it’s got a good shot at being the central hub for the data coming out of these devices such as Jawbone’s UP, the Basis watch, Striiv, the Q Sensor and other devices.

I think this opportunity will only grow as more companies look to wellness programs to get their workers more healthy. Corporate wellness platforms can get up to speed quickly by incorporating the data coming from RunKeeper. As Jacobs said, there are a lot of opportunities emerging in mobile health, and RunKeeper is well-positioned, I think, to take advantage of it.

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  2. Claudio M.O. Moura Monday, November 21, 2011

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  10. Ray Informatics Monday, November 21, 2011

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  11. Crunked On Tech Monday, November 21, 2011

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  13. Roberts Chapman Monday, November 21, 2011

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  14. Peter Alexandrov Monday, November 21, 2011

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  15. Mitanshu Saini Monday, November 21, 2011

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  16. RunKeeper raises $10M to become the Facebook of fitness http://t.co/lolkIBrH

  17. RunKeeper raises $10M to become the Facebook of fitness http://t.co/uWGlVU9j

  18. RunKeeper raises $10M to become the Facebook of fitness RunKeeper has raced past its original concept as #voip #telcom http://t.co/OXsXkPJY

  19. Jonathan Eggers Monday, November 21, 2011

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  20. RunKeeper raises $10M to become the Facebook of fitness http://t.co/ZZ4pNIDF via Ryan Kim

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  22. OriginalSignal Monday, November 21, 2011

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  25. Fitness Excellence Monday, November 21, 2011

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  26. RunKeeper raises $10M to become the Facebook of fitness – RunKeeper has raced past its original concept as a mobile … http://t.co/1iiuECJD

  27. RunKeeper raises $10M to become the Facebook of fitness – RunKeeper has raced past its original concept as a mobile … http://t.co/c0HWZWkn

  28. Denisse Scoble Monday, November 21, 2011

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  29. @runkeeper @jakecacci @sarahhodges congrats on your latest round of funding! http://t.co/7nBkP59v

  30. RunKeeper raises $10M to become the Facebook of fitness http://t.co/3yxOr6Mg http://t.co/9rYWRZAX

  31. RunKeeper raises $10M to become the Facebook of fitness – RunKeeper has raced past its original concept as a mobile … http://t.co/XTOnJbcC

  32. RunKeeper raises $10M to become the Facebook of fitness – RunKeeper has raced past its original concept as a mobile … http://t.co/tFTUzyEM

  33. check out http://www.runtastic.com – their app is much better and they also have cycetastic or skitastic

    1. So…. did runtastic get a $10 Million investment? No? Okay then…

  34. Paul Ballardin Monday, November 21, 2011

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  38. ARCpoint Labs KC Monday, November 21, 2011

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  39. TrackDaddy Prod. Monday, November 21, 2011

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  40. RunKeeper raises $10M to become the Facebook of fitness http://t.co/s8LB534k #business

  41. Web Tech Update Monday, November 21, 2011

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  42. RunKeeper raises $10M to become the Facebook of fitness http://t.co/59IlDFZP (via @gigaom)

  43. Mohammed Maqsoud Monday, November 21, 2011

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  47. amazinginteriors Monday, November 21, 2011

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  50. RunKeeper raises $10M to become the Facebook of fitness: 21, 2011, 7:00am PT No Comments RunKeeper has raced pas… http://t.co/L7z2fiqt

  51. RunKeeper raises $10M to become the Facebook of fitness http://t.co/2jTVrUbf

  52. Vladimiro Mazzotti Monday, November 21, 2011

    RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

  53. Congrats @jjacobs22 and team! YAY #boston RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/GLkCbaRx

  54. Sameer Panchangam Monday, November 21, 2011

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  55. Joris van Raak Monday, November 21, 2011

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  56. Nancy Sullivan Monday, November 21, 2011

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  57. RT @DenisseScoble: RunKeeper raises $10M to become the Facebook of fitness http://t.co/dEqNnDx0

  58. Russell Samuels Monday, November 21, 2011

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  59. RunKeeper raises $10M to become the Facebook of fitness http://t.co/XhKL7Voj

  60. Netanel ‘Tony’ Meir Monday, November 21, 2011

    @RunKeeper raises $10M to become the Facebook of fitness — Tech News and Analysis http://t.co/5pJsdWT0 Congrats!

  61. Conversation Agent Monday, November 21, 2011

    RunKeeper raises $10M to become the Facebook of fitness http://t.co/IVHZkDUK [minus trust issues?]

  62. RT @ConversationAge: RunKeeper raises $10M to become the Facebook of fitness http://t.co/IVHZkDUK [minus trust issues?]

  63. Pronam Chatterjee Monday, November 21, 2011

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  64. RT @RazorfishHealth: RunKeeper raises $10M to become “the Facebook of fitness” and connect consumer health data http://t.co/yr2sgENp #bodiesofdata

  65. Feel Healthy Now Monday, November 21, 2011

    http://t.co/ri6T93D7 RunKeeper raises $10M to become the Facebook of fitness – GigaOm http://t.co/Ap12H6Xo

  66. RunKeeper raises $10M to become the Facebook of fitness http://t.co/iHyprwG2

  67. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/J5J2hueD

  68. Doriane Mouret Monday, November 21, 2011

    #RunKeeper raises $10M to become the #Facebook of fitness http://t.co/J8iqUXdL

  69. Can someone explain how this app is social?

    1. If you take a look at my public RunKeeper profile, you should get an idea: http://runkeeper.com/user/KevinCTofel/profile I post all of my runs here and my “street team” – think of a group of friends – can see the activities, like them or comment on them. All of my exercise is posted to Facebook which helps to inspire others. That’s just a small sampling to help explain.

  70. RT @hasai: RunKeeper raises $10M to become the Facebook of fitness http://t.co/3yxOr6Mg http://t.co/9rYWRZAX

  71. RunKeeper raises $10M to become the Facebook of fitness http://t.co/NDcGSN6P

  72. Miguel Caballero Monday, November 21, 2011

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  73. Matthieu Aussaguel Monday, November 21, 2011

    RunKeeper raises $10M to become the Facebook of fitness http://t.co/ADzlxfvu

  74. RunKeeper raises $10M to become the Facebook of fitness http://t.co/0hOjDesU

  75. RunKeeper raises $10M to become the Facebook of fitness: By Ryan Kim Nov. 21, 2011, 7:00am PT 4 Comments RunKeep… http://t.co/z4TQQVEu

  76. RT @SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/IavpYhVZ

  77. Mike Hirshland Monday, November 21, 2011

    RT @SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/IavpYhVZ

  78. “@SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/MPRDveng” mira! @matiasfsaley

  79. RT @SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/IavpYhVZ

  80. RT @SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/IavpYhVZ

  81. Congrats #chinnovate “@SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/ioN9DRKq”

  82. I would seriously love for some attention to be paid to the model that they’re building out the Health Graph, though. As it stands, they won’t allow any apps to pull data OUT Of the Health Graph; they openly talk about it being a vehicle for apps feeding data IN, but not OUT. That means that users have no real way to get the majority of their own data out of the Health Graph — the only ways that you can access your own data is through the mechanisms that RunKeeper itself provides. There’s CSV export, but only a small subset of fields, and not of a TON of the relevant metadata (e.g., the GPS tracks, the heart rate data, etc. from activities) — and no way at all to get your body metric data (weight measurements, diabetes data, etc.). In the end, it’s users’ own data — sometimes personal data — but the Health Graph model is set up to inhibit user’s access to their own data.

    It’d be great to see some pressure on them to fix this pretty major issue. Until it’s fixed, the Health Graph feels more about platform lock-in, which might possibly be excusable for a social media site but isn’t at all OK for a site that’s crossing into the world of a user’s own health data.

    1. You’re very right about the “closed door” policy of the Health Graph. Some developers, like Abvio, believe you should own your data, that’s why Runmeter and Cyclemeter allow you to track, manage and even create complete interval training programs all on the iPhone. You can export and import to other sites, like Strava, or you can sync workouts automatically to dailymile.com. http://www.abvio.com.

  83. RunKeeper raises $10M to become the Facebook of fitness http://t.co/5xJqJcoQ

  84. RT @AskAaronLee: RunKeeper raises $10M to become the Facebook of fitness http://t.co/5xJqJcoQ

  85. Harrison Slowde Monday, November 21, 2011

    RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

  86. RT @AskAaronLee: RunKeeper raises $10M to become the Facebook of fitness http://t.co/5xJqJcoQ

  87. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

  88. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

  89. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

  90. RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

  91. Guadalupe Blaise Monday, November 21, 2011

    RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

  92. Humphrie Denzill Monday, November 21, 2011

    RT @louiebaur: RunKeeper raises $10M to become the Facebook of fitness http://t.co/OpuXQGqu

  93. RT @socialshark: RT @AskAaronLee: RunKeeper raises $10M to become the Facebook of fitness http://t.co/aD1PzTvI ~ I love RunKeeper!

  94. Mariano Tredicini Monday, November 21, 2011

    RT @AskAaronLee: RunKeeper raises $10M to become the Facebook of fitness http://t.co/5xJqJcoQ

  95. RT @hasai: RunKeeper raises $10M to become the Facebook of fitness http://t.co/3yxOr6Mg http://t.co/9rYWRZAX

  96. RT @hasai: RunKeeper raises $10M to become the Facebook of fitness http://t.co/3yxOr6Mg http://t.co/9rYWRZAX

  97. Sebastian Matthes Monday, November 21, 2011

    RunKeeper raises $10M to become the Facebook of fitness http://t.co/ukWhIqVa

  98. RT @darealya: RunKeeper raises $10M to become the Facebook of fitness http://t.co/9vhp8i7B

  99. RunKeeper raises $10M to become the Facebook of <b>fitness</b> http://t.co/iPQNyvWr

  100. RT @joycecherrier: RunKeeper raises $10M to become the Facebook of fitness http://t.co/3QMQFu5r RT @AskAaronLee

  101. RunKeeper raises $10M to become the Facebook of fitness http://t.co/T59kBex7

  102. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

  103. now everyone will fill up my twitter with run stats “RunKeeper raises $10M to become the Facebook of fitness http://t.co/5q1bsHwz”, argh

  104. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

  105. #sportsfitnesstech RunKeeper, the Facebook of fitness http://t.co/gRZzXjvB

  106. Matthew D. Hudson Tuesday, November 22, 2011

    RunKeeper raises $10M to become the Facebook of fitness http://t.co/A4EvhPh9 (by @oRyanKim via @GigaOM)

  107. @runkeeper raises $10M to transform into the Facebook of #fitness http://t.co/C753HHWk

  108. Nice idea RT @VCMike: RT @SeanEllis: Congrats! RunKeeper raises $10M to become the Facebook of fitness http://t.co/nKwEiBwr

  109. RunKeeper raises $10M to become the Facebook of fitness — Tech News and Analysis http://t.co/y5ENESjH

  110. @jimmy_bonney fan of jogging: RunKeeper raises $10M to become the Facebook of fitness http://t.co/SYqI14gh

  111. RunKeeper raises $10M to become the Facebook of fitness http://t.co/RGO4XOYt

  112. @HealthITexec hey Gregg! Jake from eHana (don’t think we’ve met) – catching up on your Twitter. Re Quantified Self http://t.co/vu2JWgJC

  113. Runkeeper raised 10M, holy redonkulous, @fitocracy is going to raise a bazillion http://t.co/Nn39V5bx

  114. Anton Commissaris Tuesday, November 22, 2011

    RunKeeper raises $10M to become the Facebook of fitness http://t.co/8rWQln9b

  115. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

  116. RunKeeper raises $10M to become the Facebook of fitness http://t.co/yKXPgs95

  117. Jennifer Thomas Tuesday, November 22, 2011

    I love RunKeeper – should be an interesting business to follow – http://t.co/37ZyGiqY

  118. RunKeeper raises $10M to become the Facebook of fitness http://t.co/xaIRtgXf So, now they can work on the #GPS in the app! ;)

  119. RunKeeper raises $10M to become the Facebook of fitness http://t.co/7wGN8LS9

  120. They’re more the heir to Google Health actually, RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/5rRbr8ar

  121. @runkeeper to be the fitness of #facebook #mHealth http://t.co/LuqTBclU

  122. RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/d0BcxtzK

  123. RunKeeper raises $10M to become the Facebook of fitness — Tech News and Analysis http://t.co/bb8LbfQa

  124. The majority of fitness apps are social these days, including Runmeter and Cyclemeter, which post your workouts to Twitter, Faceboook and dailymile.com. But unlike RK or others, you can actually hear replies to your posts via a text to speech engine. An unlike RK, these apps are “open” you’re not chained to one specific platform. Why when you can do everything on your iPhone? http://www.abvio.com.

  125. RT @billday: Love that @gigaom coverage of our announcement http://t.co/ba4Poaxo links to my @HealthGraphAPI @Limeade post http://t.co/yxv2EPX3

  126. RT @billday: Love that @gigaom coverage of our announcement http://t.co/ba4Poaxo links to my @HealthGraphAPI @Limeade post http://t.co/yxv2EPX3

  127. RT @dcilea Great app. Congrats @RunKeeper in raising $10M: http://t.co/4PcFY0lG

  128. RT @philadev: Great app. Congrats @RunKeeper in raising $10M: http://t.co/Dc5LE0qq

  129. Joris Leermakers Wednesday, November 23, 2011

    RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

  130. RunKeeper raises $10M to become the Facebook of fitness http://t.co/NDuFeDi7 via @zite

  131. If you are looking for a true sports social network and sports picture exchange you must check out ursportspage.com. Whether your an athlete, parent, coach or fan. There is something on this site for you.

  132. Jeffrey Taekman, MD Saturday, November 26, 2011

    RT @gigaom: RunKeeper raises $10M to become the Facebook of fitness http://t.co/cupXldgZ

  133. Christine Soya Sunday, November 27, 2011

    I need to sign up for this! @RazorfishHealth: @RunKeeper raises $10M to become #FacebookofFitness &connect #healthdata http://t.co/MeQP6PeI

  134. RunKeeper raises $10M to become the Facebook of fitness http://t.co/GNWa47kt

  135. Runkeeper vient de lever 10M$ pour devenir le facebook du fitness… http://t.co/9wrxF0KP

  136. RT @darrepac: Runkeeper vient de lever 10M$ pour devenir le facebook du fitness… http://t.co/9wrxF0KP

  137. RT @darrepac: Runkeeper vient de lever 10M$ pour devenir le facebook du fitness… http://t.co/9wrxF0KP

  138. The Facebook of #Fitness? A new social media network for the fit http://t.co/kCokv7SZ Has anyone checked this out yet?

  139. RunKeeper raises $10M to become the Facebook of fitness http://t.co/3CxZYJG2

  140. RT @Just3Group: RunKeeper raises $10M to become the Facebook of fitness http://t.co/3CxZYJG2

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