Summary:

Even though the country’s Naspers is a case study in media’s digital reinvention, South Africa is rarely spoken of when it comes to digital…

Even though the country’s Naspers is a case study in media’s digital reinvention, South Africa is rarely spoken of when it comes to digital media innovation.

Now Google (NSDQ: GOOG) is hoping to give it a leg up, by launching an incubator programme, Umbono, to support local startups.

Umbono is a six-month programme which gives between $25,000 and $50,000 seed funding, office space in Cape Town plus mentorship to develop and execute on a business plan.

Google has picked four startups to participate…

  • LocalSort – A service that helps hotels and hospitality businesses provide local information and recommendations to their guests.
  • TaxTim – A digital tax assistant to help South Africans make tax filing season simple.
  • Sampleboard – An online editing program which helps designers create digital mood boards in minutes and thus share conceptual, visual ideas with colleagues and clients in the early stages of a creative project.
  • Starburst Games – A mobile game company which will be developing collaborative, multi-player games on a unique mobile handset delivery platform.

There is little particularly new-sounding about those ideas, but South African startups themselves will appreciate the help. Google says it has received hundreds of applications.

Announcement.

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