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Summary:

Consumption off the desktop is creating new audiences for The Financial Times before and after the working day.

Consumption off the desktop is creating new audiences for The Financial Times before and after the working day.

The publisher has deployed the new favourite tool in PRs’ arsenal – the infographic – to communicate the emergence as well as a fact we have been reporting recently: that FT mobile web consumption is growing despite the FT’s iOS apps having come off iTunes Store

  1. Wow impressive figures, mobiles certainly are becoming our main devices. The FT has a very loyal fan base so it doesn’t surprise me that 45% have saved the FT app to their home screen.  

    I saw a great Infographic on Twitter today actually on http://www.lovehatedata.com all about Technology and how and where we consume data – worth checking out.

    Peter

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