As service providers began to prepare their marketing and business strategies for 2012, they can find that acquiring data on SMBs’ buying behaviors can be difficult. We know that SMBs are truly the economic growth engines. Yet we need quantifiable data to make the best business decisions.
At Parallels, the cloud enablement leader, 2011 was a significant “11” year – we introduced a groundbreaking series of 11 global reports entitled Parallels SMB Cloud Insights™, each a comprehensive view of the hottest markets for SMB cloud services. They present clear, actionable market intelligence and insight that continue to help service providers drive growth and profit. While each report is quite diverse in its level and evolution path for the adoption of cloud services (U.S., China, India, Japan, Australia, Germany, Netherlands, France, Spain, Poland, UK), this primary research shows that SMBs have a growing thirst for cloud-based services.
Use this valuable research to make the decisions you need. I also recommend attending Parallels 2012 Summit Feb. 14–16, 2012, in Orlando, Fla., for even deeper insight. As a special offer for readers of GigaOM, if you register by Nov. 30, we will waive the $299 conference fee. Just enter code “NM1GOM” at checkout.
I welcome your comments on the SMB cloud services market and our ongoing research effort.
Make 2012 the year you alter your perspective and seize the opportunity to profit from the cloud.
— John Zanni, VP, Service Provider Marketing and Alliances, Parallels
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