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Summary:

Electric vehicle startup Coda Automotive has cut the price tag on its inaugural electric sedan by $5,000 and boosted the warranty on its battery by two years.

Coda sedan

Coda sedan

Electric vehicle startup Coda Automotive has cut the price tag on its inaugural electric sedan by $5,000 and boosted the warranty on its battery by two years. The Coda sedan, which is being shown off at the L.A. Auto Show this month and just went into production, now has a base cost of $39,900, down from $44,900 (before any state and federal subsidies).

A Coda spokesperson told me that the lowered price was due to CEO Phil Murtaugh’s negotiating skills in getting the best deals from suppliers and his previous contracts in the industry. Murtaugh, a former GM veteran who launched GM’s Shanghai-based business, joined the company earlier this year.

Coda boosted the battery warranty on its car by 2 years to 10 years, up from 8 years, or 100,000 miles. Nissan has a warranty of 8 years for the battery for its Nissan LEAF. Coda has put a lot of development into its battery and has a joint venture with China battery maker Lishen, called Lio (oil spelled backward).

Last week Coda opened its new headquarters in Los Angeles, and it previously operated out of Santa Monica, Calif. California Governor Jerry Brown attended the event.

Coda pushed back the launch of the sedan from last year to the end of this year, and it announced on Tuesday that it has now moved into production of the car.

  1. Coda cuts price of electric sedan by $5K http://t.co/mRhA05YY

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  2. Katie, almost all the audio in the video is badly distorted.

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  3. Yeah, it’s an old video. The audio got messed up. We didn’t use it for our Green Overdrive series because the audio was weak. I just thought I’d include it in the post because we had the visual aspect.

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  4. Coda cuts price of electric sedan by $5K http://t.co/aQUn26ho

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  5. Coda se différencie en diminuant ses prix à 39K$ : http://t.co/DkGTK4yD

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  6. Actually the reason for the lowered price are the focused groups that balked at the idea of a +$40,000 EV. It’s hard to justify compared to the Leaf or Mitusubishi’s even whackier “i” that starts off at $18,5000 and gets 100 mile on an average range. I test drove all of them and still think the most bang for your buck is the “i”.

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