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Summary:

AT&T isn’t seeing its network subscribers jumping the fence for greener pastures in the wake of rivals Sprint and Verizon getting the Apple iPhone, an AT&T executive said in an interview with MarketWatch on Wednesday. Instead, it hasn’t seen subscriber loss rates change at all.

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AT&T isn’t seeing its network subscribers jumping the fence for greener pastures in the wake of rivals Sprint and Verizon getting the Apple iPhone, an AT&T executive said in an interview with MarketWatch on Wednesday. In fact, it hasn’t seen subscriber loss rates change at all, and it continues to experience high demand for the iPhone 4S.

Speaking to MarketWatch, AT&T President of Emerging Devices Glen Lurie said that “churn [the number of customers who cancel their services] has not moved at all.” That’s pretty much in keeping with what we saw in a third-party report from analytics firm Localytics earlier this month.

Lurie went on to praise Apple and its flagship smartphone, noting the record-breaking numbers AT&T saw in terms of iPhone 4S sales so far. AT&T is also still having trouble keeping up with demand, Lurie said, with customers currently facing a week or two delay in order to get their hands on a 4S when ordering from the carrier.

Network speed is one of AT&T’s primary advantages over the competition with the iPhone 4S, and it could be one reason users aren’t eager to switch providers. It’s the only carrier that can offer HSPA+ speeds on the device, and subscribers on Sprint have complained of slow browsing on 3G connections.

Still, AT&T’s competitors also appear to be happy with the iPhone’s sales performance on their networks. Sprint confirmed early on that the iPhone 4 and 4S beat its previous one-day sales record by a wide margin, and Verizon said during its most recent quarterly report that iPhone 4 and 4S sales remain strong. In other words, it doesn’t look like anyone has to lose in order for AT&T to win in this case.

  1. I’m on AT&T and I’m just waiting for my contract to be up…then I’m outta there. Goodbye AT&T. Hello Verizon!

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    1. they’re all the same Wednesday, November 16, 2011

      I’m thinking about it too, but what are the advantages of going to Verizon?

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  2. AT&T: We’re not seeing subscribers flee to iPhone rivals http://t.co/I0Ygiprv

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  3. Well, ever think that’s because people are under CONTRACTS?

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  4. Also, consider that existing AT&T contract holders who were grandfathered in to and can keep their unlimited data plans with AT&T would see caps on data by moving to Verizon et al.

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  5. As if AT&T would admit to losing customers. Let’s get real here.

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  6. What’s the bet AT&T would lose a lot more customers if T-Mobile got an iPhone? I personally would never switch to Verizon or Sprint due to their CDMA networks.

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  7. I switched to Sprint because consistent signal and backhaul trump theoretical speeds every time. AT&T are lousy for the duration of my daily commute.

    Plus my bills are lower, yet I have a more generous data allowance. Perfect for iTunes Match.

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  8. Each time a new iPhone comes out, it’s a slight improvement over the last. Let’s go down the memory lane and figure out the people and technology. http://goo.gl/L89ss

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  9. I wouldn’t take AT&T’s word for it and the Localytics report doesn’t say anything about churn rates.

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  10. Switched to Spring last week, could not be happier! ATT bills would have been through the roof for my family, at least $100 more and that doesn’t include unlimited text. Plus, switching to Sprint had led to some wonderful interactions with customer service – the opposite of what I received with ATT.

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