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Summary:

Inkling, the startup that develops iPad versions of college textbooks, made its first foray into the general consumer market last month with the launch of The Professional Chef, a textbook for pro chefs. Smart move: The title just became the third highest-grossing iPad app worldwide.

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Inkling, the San Francisco startup that develops interactive iPad versions of college textbooks, made its first big step in courting the mainstream consumer a few weeks ago when it debuted its version of The Professional Chef, the official textbook of The Culinary Institute of America (CIA) chef school.

Turns out, it’s working out pretty well.

This week, Inkling’s Pro Chef title became the third highest-grossing iPad app on Apple’s App Store, Inkling CEO Matt MacInnis said at the GigaOM RoadMap Conference in San Francisco Thursday. That’s compared to all iPad apps worldwide. It also became the top-grossing iPad app in the App Store’s “lifestyle” category.

As we wrote in the piece about the Pro Chef launch last month, the cookbook represented a bit of an inflection point for Inkling, which had up until then produced more strictly academic titles. Inkling thought that Pro Chef would have a wider appeal, MacInnis told me in a brief interview, but its current performance has certainly surpassed its expectations. This means that there will likely be more crowd-pleasing titles with crossover appeal in the future — and that’s good news for students, as well as the rest of us.

  1. In the teeny-tiny niche world of Apple cultists, this is selling like hotcakes. For most of the world, never heard of it.

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    1. Over 40 million iPads have been sold. That’s >10% of the total US population.

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  2. Great comment, Tim! Insightful, well reasoned, and peppered with indisputable figures to support your position. You win!

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  3. If you have an iPad, you are probably not getting the most out of it. Apple never included a manual with the iPad so a lot of people won’t know how to use it properly. This iPad lesson has video lessons that covers every single feature and benefit of your iPad.

    http://adf.ly/3eQmC

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