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Summary:

Updated. WordPress now hosts more than 60 million blogs, CEO Matt Mullenweg confirmed Thursday. But according to him, this is just the beginning: WordPress’ developments on the social and mobile fronts are on track to drive even bigger growth in the months ahead.

Matt Mullenweg, Automattic - GigaOM RoadMap 2011

Matt Mullenweg, Automattic - GigaOM RoadMap 2011Updated. WordPress now powers more than 60 million blogs, founder Matt Mullenweg confirmed Thursday. The online publishing platform is now fielding in excess of 300 million unique visitors per month.

Update: About half of those 60 million blogs are powered by WordPress.com, the service owned by Automattic that hosts WordPress blogs, Mullenweg said. WordPress is an open source software that people can also download to run blogs on the web servers of their choice.

But according to him, this is just the beginning: WordPress’ developments on the social and mobile fronts are on track to drive even bigger growth in the months ahead.

“The things that are ultra compelling are more social features,” Mullenweg said in an on-stage interview with Mathew Ingram at the GigaOM RoadMap conference in San Francisco Thursday. The company is especially jazzed about the engagement it gets from adding social features to the platform. “We were typically doing ten page view per unique user. With some of this new [social] stuff, we see that go up an order of magnitude.”

Mobile development will also be a big priority for WordPress’ future, Mullenweg said, noting that early efforts to address the space have been received quite enthusiastically by users. “The mobile platform has grown 7x in the past year, and we have four to five million active users logging into WordPress’ mobile platform daily.”

But don’t get it twisted: Mullenweg says WordPress is not making these moves in response to competition from other popular web platforms such as Tumblr. “We don’t really think about it in terms of competition. We think about it in terms of our users,” he said, noting that WordPress is typically used differently than such services as Tumblr and Twitter. “WordPress is about doing your entire website, not just your blog. 92 percent of users are using it as a content management system in addition to a blog.”

Meanwhile, WordPress doesn’t plan to abandon its core allegiance to open source standards as Automattic continues to expand as a for-profit company. “I’m kind of an open source hippie. Everything I’ve ever built has been built on open source technology,” he said. “I believe morally and philosophically that the future of not just software, but everything, is open source… and along this path, I don’t see any gating factors to our growth.”

This post has been edited to clarify the information regarding WordPress the open source software, WordPress.com, and Automattic. We regret any confusion.

Automattic, maker of WordPress.com, is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, GigaOm. Om Malik, founder of GigaOm, is also a venture partner at True.

Photo by Pinar Ozger.

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  1. wordpress is really a easy blog to use

  2. This article is confusing as it conflates Automattic/WordPress.com with WordPress which are separate entities.

    1. Absolutely agreed. I wish these mistakes wouldn’t happen anymore, especially from a more reputable source like GigaOm

    2. Thanks for the comment Ryan, you’re absolutely right. This post has been updated to add clarity. Apologies for the confusion.

  3. Yes it is, the author must clarifies this fact. Also I want to know if 60millions is only on WordPress.com or it counts the software downloaded on wordpress.org

    1. About half of those 60 million blogs are powered by WordPress.com — I’ve updated the article to include that information. Thanks for the comment.

  4. I have used WordPress for years and have always thought they would be the leader. Now we know they are. Thanks to all the blog writers out there who have provided all the input to improve it we have a very solid platform to work in.

  5. Georg Kevin Paquet Friday, November 11, 2011

    I’m happy to have started my online journaling life with WordPress… back then it was just a pity tool to publish content with. Now, it’s the go-to option for most developers, writers and journalists alike who want to make some noise online!

  6. Have to repurpose one of my old posts at wordpress.com which makes it clear I’m a foodie and a geek:

    http://tinyurl.com/6lk57lg

  7. You know, you could use this simple URL shortener for your website.

  8. RT @gigaom: Confirmed: WordPress crosses 60 million blogs http://t.co/GkdzAWry

  9. Nice info about wordpress blogs

    Thanks

  10. Amazing! Confirmed: WordPress crosses 60 million blogs http://t.co/cHLFwm8S

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