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Summary:

Sixty percent of all video views on YouTube come from people whose primary language is not English. The site addresses this global and multilingual audience with a growing number of languages and localizations as well as an increased effort to monetize video views worldwide.

Old key chain in the shape of a small Earth globe

Talk about a truly global audience: Sixty percent of all video views on YouTube come from users who select a language other than English as the site’s display language, a Google spokesperson told us on Thursday afternoon.

That data point comes on the heels of an announcement earlier on Thursday that YouTube is now available in IsiZulu and Afrikaans, two languages spoken in South Africa. The site is now available in 51 languages total, with YouTube offering a localized experience including a top-level domain and country-specific video recommendations in 35 countries around the world.

YouTube has previously said that it clocks more than three billion video views every day. This means that at least 1.8 billion of those views come from people whose primary language is not English, no matter whether they reside inside the U.S. or not.

This kind of diversity represents a huge opportunity for YouTube: Premium content services like Netflix and Hulu are subject to contractual restrictions that turn international expansions into a slow-moving process. YouTube, on the other hand, already has a global audience, and it has begun to monetize a significant part of it. A localized version of YouTube’s partner program is now available in 25 countries.

Image courtesy of Flickr user Horia Varlan

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  1. 3B video views a day? wow, looks like it still counting eh..

  2. Douglas Crets Friday, November 4, 2011

    They may already have a global audience, but the content and the audience are separated by licensing deals and contractual laws in each country. It doesn’t matter how many global audience members you have, if say SAARFT in China decides that this particular content company or that particular movie doesn’t get air time because it is considered unhealthy for the culture (translation: it competes against a homegrown film that the authorities have some monetary stake in seeing succeed).

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  4. “3B video views a day?”
    Yea, and the infrastructure to serve all that is a couple of Pentium 200mmx machines…

  5. Steven Mandzik Monday, November 7, 2011

    Is YouTube available in China?

  6. Majority of YouTube views from Non-English audience – http://t.co/OCPGaRFi

  7. RT @sribudotcom: Majority of YouTube views from Non-English audience – http://t.co/OCPGaRFi

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