Summary:

Music streaming service MOG just released new growth figures, and it turns out that the music platform launched by Facebook in late September has given it a big boost. MOG now has 160,000 monthly active users, representing 264 percent growth for the month of October.

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It’s been a good month for music streaming service MOG.

The Berkeley, California-based company just released new growth figures, and it turns out that the music platform launched by Facebook in late September has given MOG a major lift.

MOG said Tuesday its monthly average users reached 160,000, representing 264 percent growth for the month of October. And it’s only going to get bigger in the weeks ahead: The company now projects that it could have more than 2 million monthly users by year’s end, based on its current growth rate.

MOG attributes the boom largely to the Facebook integration it rolled out a little over a month ago. At that time, MOG launched a free version of its on-demand music streaming service for Facebook users. “This is the best distribution platform we’ve ever had,” MOG CEO David Hyman said in the release announcing the growth figures.

It’s not just good news for MOG — it’s also good news for Facebook. For months now, Mark Zuckerberg has been talking up the company’s strategy of enabling other companies to attract users and make money by using Facebook’s social network as a platform. At a press event announcing a partnership with Skype this past summer, the Facebook CEO said: “We want to leave as much as possible to independent entrepreneurs and companies who are going to be best in class at doing these things … We build the infrastructure.” Testimonials from happy Facebook partners such as MOG is a testament to the feasibility of this strategy, and it will be interesting to see how it plays out in the longer term.

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