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Summary:

It’s no surprise that Cenk Uygur of The Young Turks doesn’t like Glenn Beck’s politics. However, Uygur also thinks that Beck doesn’t get online video. Uygur recently signed up with YouTube for its new content initiative instead of relying on a pay wall like Beck.

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Glenn Beck’s attempt to lock down his new online show behind a subscription pay wall is a mistake, believes Cenk Uygur of The Young Turks. “He has done it the wrong way,” Uygur told me yesterday during a phone conversation, musing that Beck doesn’t understand the online audience.

He added that the pay wall wasn’t Beck’s only mistake, but joked that he “didn’t want to help him” with too much advice.

It’s no surprise that Uygur is no fan of Beck; their politics couldn’t be more different. Still, there are some similarities between the two of them as well: Beck was dumped from Fox News earlier this year, and Uygur left MSNBC in July after a dispute over the direction of his show on the network. Beck then proceeded to build an online network called Glenn Beck TV (GBTV), and Uygur’s Young Turks have been doing political commentary online since 2005.

However, even leaving politics aside, that’s pretty much where the similarities end. Beck is charging his audience between $5 and $10 per month for access to his show, whereas Uygur relies first and foremost on advertising. Beck’s online empire is a separate property, and Uygur flourishes on YouTube. The Young Turks have clocked more than half a billion views on Google’s video site, and are now part of a select group of producers that are going to launch premium channels as part of YouTube’s new content initiative in the coming months.

Town Square, as the channel is called, will be launching later this year, initially with just one show called The Point. The idea: News makers will send in small videos making their point about current events, and a panel of semi-regular experts will then comment on these clips. “It’s like a combination of the McLaughlin Group and American Idol,” promised Uygur. The show will initially be weekly and run 30 minutes, but length and frequency could easily be adjusted if needed. Said Uygur: “That’s a huge advantage over television.”

Of course, Uygur hasn’t shunned the world of TV completely. The Young Turks recently signed up with Current TV, where Uygur will start as the lead-in for his former MSNBC colleague Keith Olberman in about a month. One of the biggest bonuses of being with Current is that the network “understands online,” Uygur told me, which includes the ability to cross-promote the Young Turks brand on YouTube and Current. “There are so many people who watch TV [who] are not at all watching online videos,” he said, adding that there’s also a huge chunk of the YouTube audience that doesn’t watch or simply doesn’t have access to U.S.-based TV networks.

Being able to serve both of these audiences is something that puts Uygur in a unique position: He’s becoming a kind of cross-media news personality. He’s someone who controls his brand both in traditional and new media, and it’s obviously something he enjoys: “We are really excited to be at this intersection of TV and online,” said Uygur, sounding honestly stoked about the opportunities ahead. “It’s a great place to be.”

  1. Best News show EVER.

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  2. Katie_Kirkendoll Tuesday, November 1, 2011

    Although the youtube site is free it costs $10.00 a month to join TYT.com. As much as i love Cenk I fail to see the difference in the wall. I wanted to see him broadcast live from owsny but that content was only available via paid.
    membership.

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    1. TYT.com is free. That is, theyoungturks.com. Listen FREE live 6-8 pm Eastern Time. Membership only gets the postgame show, podcast downloads and a few other things. OWSNY was not paid content for the most part. The clips were available via Current TV.

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    2. That subscription cost is for seeing like ten minutes extra of the show. The three hour base of the show is free.

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      1. It’s 2 hours now, and the political hour is (usually) looped over the following day.

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      2. It’s 2 hours now, and the political hour is (usually) looped over the following day.

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    3. The “subscription” is more of a donation system to keep TYT going, that’s why you can pay up to $10 or $1000 a month and the amount of content you get is exactly the same.

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  3. Walls only hinder. I feel as though people will soon only be able to charge for physical experiences. Digital is just too easy to get around and the attention space is hard to retain. Walls don’t work online in my opinion. I’d love to be proven wrong though.

    http://www.whoisdanfonseca.com

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  4. Thomas Turbando Tuesday, November 1, 2011

    TYT army. Too strong!

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  5. Karen Kazaryan Tuesday, November 1, 2011

    Good Lord. they are complaining that less people will watch glenn Beck, really?

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  6. why in the same article do you point out that Glenn Becks an idiot for setting p premium services, and YOU DO THE SAME AT YOUTUBE? This is rediculous, do you have a coke habit to feed or somethin? Please reconsider those moral issues.

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  7. TYT FOR LIFE!!!! Thank you Young Turks for honest and accurate reporting.

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  8. I cannot afford my cellphone bill ontop of more.my cell bill is $119.00 an month at&t.the poor 99%got taxes on top of what more. I have car insurance . have meds doctor insurance. sky high gas.rent home pay ment. high food prices.im on ssi people talk about special needs kids. who do you think I was.im that kid just grown up now.and no i did not set on my butt. i worked.11 years until I got hurt on the job pushing cars did not start.741.an month wow.its an lot better than any thing at all .

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  9. Cenk Uygur: Glenn Beck doesn’t get the Internet http://t.co/akdOf1yq This is a GreatRead. I’m excited that Cenk will B on Current TV soon.

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  10. Cenk Uygur: Glenn Beck doesn’t get the Internet http://t.co/akdOf1yq Message from Harriet Buz Valentia: Pl check out this start-up – Whoopee

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