Summary:

How do you know when a phenomenon like tablet news-reader applications has staying power? When the big guys jump in; and according to a repo…

Yahoo Livestand on iPad
photo: Yahoo Livestand

How do you know when a phenomenon like tablet news-reader applications has staying power? When the big guys jump in; and according to a report, Google (NSDQ: GOOG) and Yahoo (NSDQ: YHOO) are set to release their takes on socially oriented news-reading applications over the next few weeks.

Yahoo introduced Livestand earlier this year, and it’s finally ready to be launched, according to AllThingsD. Yahoo is holding one of its “Product Runway” events next Wednesday, during which it has traditionally showcased its latest product ideas and developments, and it’s likely to make Livestand a big part of that presentation. Livestand was originally supposed to be out in the first half of the year.

And according to the same report Google is ready to unveil its HTML5-based news-reader app, code-named Propeller, around the same time Yahoo launches its take on the concept.

Companies like Flipboard, AOL (NYSE: AOL), Zite, and Pulse have found a lot of interest in their apps, which organize Web content through custom filters or by hooking one’s social-media feeds into the app. But given how new tablets still are to the vast majority of the population, and how as a result usage habits have yet to really settle into any established pattern, there’s still a lot of opportunity for both big companies and small startups to attract users.

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