Proof Steve Jobs worked until the end on Apple’s “next product”


Steve Jobs was notoriously devoted to the company he founded, but a newly revealed anecdote indicates just how dedicated he was to Apple. Softbank CEO Masayoshi Son attended the iPhone 4S announcement event, and learned in conversation with Tim Cook that Jobs wanted to talk to the new Apple CEO about the company’s “next product.”

Son was having a meeting with Tim Cook on 4S announcement day when Cook had to excuse himself. Here’s the full text of Sons’ first-hand account (via PCMag):

When I was having a meeting with Tim Cook, he said, ‘Oh Masa, sorry I have to quit our meeting.’ I said, ‘Where are you going?’ He said, ‘My boss is calling me.’ That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died.

While Son didn’t talk about any specific product Jobs was working on that day, recent reports suggest that he may have had a heavy hand in the design of Apple’s next smartphone, the iPhone 5. Based on Jobs’ track record and total commitment to the job, I have no doubt he had a role in at least that much, if not a finger in all of Apple’s product pipeline pies. It’s amazing to think of Jobs organizing product development basically from his deathbed, but as evidenced by the outpouring of emotion following his passing, he definitely wasn’t your standard CEO.

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