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Summary:

Oracle has acquired Endeca, a Cambridge, Mass.-based big data vendor specializing in analyzing and providing business intelligence for unstructured data. For Oracle, Endeca, which has been around since 2001, represents an expansion of the big data focus it unveiled at its OpenWorld conference earlier this month.

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Oracle has acquired Endeca, a Cambridge, Mass.-based company that analyzes and provides business intelligence for unstructured data. Endeca, which has been around since 2001, represents an expansion of the big data focus Oracle unveiled at its OpenWorld conference earlier this month.

I spoke with Endeca Chief Strategist Paul Sondregger about a month ago, and he explained that Endeca’s flagship Latitude product is like “BI beyond the data warehouse,” in that it takes into account a wide variety of unstructured sources and lets users derive insights from it even if they don’t know what questions to ask.

Endeca’s technology doesn’t rely on algorithms to detect patterns, but tries to enable a “dialogue” between the user and the data. Sondregger used the analogy of looking for something in a Home Depot brick-and-mortar store versus searching for something on the company’s site. Whereas the store is like a collection of unstructured data that requires customers to know what they’re looking for, and then do lots of wandering and asking questions of employees to find what they want, the web site lets them start with a broad category and drill down.

For Oracle, Endeca will be more valuable as a component of an interconnected big data suite rather than as just a standalone product. Earlier this month, Oracle announced forthcoming appliances focused on analyzing unstructured data, including via Hadoop and a NoSQL database. Endeca’s product could mesh well with that broader strategy, or maybe could help Oracle do large-scale enterprise search. In fact, Sondregger told me that several intelligence-industry customers are running Endeca on top of Hadoop, one of them in an environment containing 24 billion records.

With one acquisiton under its belt just a few weeks after officially getting into the big data space, one has to wonder what else Oracle has planned. If it wants to go “all in” on big data, there is no shortage of interesting companies out there that could bring real value to Oracle’s strategy.

Image courtesy of Flickr user Chika.

  1. You have to wonder who will see the exorbitant infringement lawsuits from this acquisition! I mean hell its not like Oracle acquires to innovate or anything!

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  2. Since Oracle finally announced a cloud computing offering that uses Hadoop and NoSQL database they needed a right app to compete or otherwise would look empty and silly. And Endeca was there as ‘best candidate’ to fill this gaping void. That’s simply it !

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  3. Endeca categorized unstructured text. Great but not unique by a LONG shot. And nothing they did was “big data”. Please explain: what is”big data” and why is Endeca about big data?? Is everything big data now because it is the buzz word of the day?

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    1. Derrick Harris Tuesday, October 18, 2011

      I would posit that big data (perhaps somewhat a misnomer) is largely focused on unstructured data, and also on finding new ways of working with it and deriving insights. Endeca enables those things, even if it’s not crunching numbers or running traditional analytic-like workloads.

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    2. Big Data is not just about volume, it’s also about diversity. But I agree it’s sort of a hype atm.

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  4. Does HP’s Autonomy buy (Endeca’s primary competitor) has anything to do with this?? Just a Conspiracy Theory..

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  5. Detail but it is Paul Sonderegger, not Sondregger.

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  6. Why Oracle bought big data veteran Endeca | Cloud Computing News http://t.co/0W7QfKf1

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  7. My understanding of Latitude is that it is currently linked to a propriatry db, and has struggled to scale; lets hope Oracle get it onto an Oracle/ Exadata platform soon

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