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Summary:

Hulu’s owners and management have decided not to go forward with the sale of the company. Both said in a statement that Hulu will have more value to its owners when not being sold. In other words: The offers from Dish & Co. were just too low.

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Now we finally know who will buy Hulu: no one. The company announced on its blog Thursday afternoon that the sale process has been terminated. The announcement came with the following joint statement from Hulu’s owners and management:

“Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success. Our focus now rests solely on ensuring that our efforts as owners contribute in a meaningful way to the exciting future that lies ahead for Hulu.”

Negotiations about a possible sale had been going on for weeks, and bidders initially included Amazon, Yahoo, Google, Dish and others. Yahoo seemed for a while like a likely candidate, but its bid was derailed by internal problems. Google apparently outbid everyone, but was asking for more content rights concessions that Hulu’s owners were willing to give up. Dish seemed most determined, but may have offered too little money.

Then again, Hulu may have been just too tough of a sale, as Ryan Lawler recently predicted:

“Hulu’s forecast of $500 million in revenues might look attractive, but there’s no guarantee that it will be able to hold the attention of viewers or continue to execute without favorable content deals and effective leadership. That is, anyone who buys Hulu right now might not actually get what they have bargained for.”

  1. Its interesting how the recent Netflix dust up and Hulu’s future content issues that is devaluing its potential sale are pointing toward one thing …

    Studio licensing greed!

    Hey studio putzes, listen up! There is a new paradigm and its based on convenience and it throttles your old supply and demand model and makes your release schedule customer reaming obsolete! Get with the program and work with your customers not against like the music industry did! If you want to be hard asses about it then you will face a similar squeeze and revenue will be sucked out of your bottom line!

    I dont think you even realize how close you are to alienating consumers as it is! You have been warned!

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  2. Last I heard, Friday afternoon, is the IPO will be on, again.

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  3. I don’t hear people talking much about it, but I’m really looking forward to seeing what Google does with YouTube’s movies. I imagine they were going to wrap the content they got from Hulu in with their movies area of YouTube in some way. This being off, I’m sure they still have plans and I think people will be surprised with what they eventually do with it. I used Hulu for TV shows and YouTube for movies. I don’t use anything else. I prefer YouTube’s streaming over any sites I’ve seen on the net. I’ve even built a system for some of my sites which operates similarly as I believe it’s simply far superior to that other other companies.

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