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Summary:

The world of apps is only getting bigger, so it seems fitting that another company is jumping in to try to make sense of it all. One of the…

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The world of apps is only getting bigger, so it seems fitting that another company is jumping in to try to make sense of it all. One of the newer players in this area, Xyologic, is now taking its international research one step further: it is producing monthly numbers for 29 different markets, covering Android, iPhone, iPad and WP7 app downloads — arguably giving it some of the more comprehensive coverage of what’s selling in apps today. The numbers reveal some interesting trends for the mobile app market.

– In August, the iPhone and iPod won the day when it came to average downloads per user, at 8.7 apps. Overall, there were more than 1.2 billion apps downloaded to iPhone and iPod touch devices, and Xyologic estimates that the number of active devices were 140 million.

– The trends suggest that Apple (NSDQ: AAPL) will be overtaken by Android overall in terms of downloads starting next year for monthly downloads, but Xyologic says that this is already happening in some countries: the Czech Republic, Poland and Portugal.

But there are some key data gaps. For example, India has no numbers listed. It turns out that India still only has a beta version of the Market.

In the U.S., the iPhone had 416.71 million app downloads, and the iPad had 77 million in the month of August. Together, that accounted for nearly double the activity on the Android store, which had 278.72 million downloads. Xyologic estimates that based on current trends, Android will catch up with Apple by June 2012 in terms of monthly downloads. Android will catch up with iOS in aggregated downloads by May 2013. Tables for these trends are below.

Windows Phone is still as behind in apps as it is in overall marketshare. In many cases, almost a negligible fraction of the downloads seen on the other platforms, with numbers in the tens of thousands (including in Nokia’s own home market of Finland) compared the the hundreds of millions on other platforms. In the U.S. the WP Marketplace saw 12.95 million downloads compared to the nearly 500 million across iOS devices.

– There will be 680,000 apps apiece in the Android and Apple app stores by August 2012. That will be the first month that they are neck-and-neck.

Xyologic’s figures break out paid and free apps, as well as the number of apps getting published on the different platforms in each market. In cases where it’s applicable, Xyologic is also offering estimates on how much revenue different app publishers are generating on platforms from downloads. (What’s left out are app storefronts like the Android Market in China, for example, which currently does not offer paid apps.)

The thinking behind this project is that amid the cacophony of the many apps that are on the market today, it’s hard for developers, app storefront operators, advertisers and the others working in apps to be able to get a big picture about what is working as a business. That’s even more the case for those developers working in one particular market with ambitions to take their apps abroad.

Xyologic will be offering these analytics for free. As with its competitors, the company generates revenue from bespoke analysis it does on behalf of device makers, carriers, investors, app and game publishers. It also offers a search engine for consumers searching for apps, which is powered by Xyologic’s algorithms.

One thing that the firm is not yet covering, however, are those app stores that are selling apps for a platform outside of the official native storefronts. For example, China has the Android Market, but it also features a number of other app storefronts that are selling Android apps outside of Google’s own offering. Today, there is no hard data counting all those Android app downloads across the Market and other app storefronts. So Xyologic estimates that the Android platform saw 22.14 million downloads in August through the official Market, but that the actual number could have been as high as 80 million.

  1. Christa Taylor Thursday, January 5, 2012

    Hi, Great charts but they don’t add up.  August 2011 shows Android at 289,305 and Apple at 449,613 for a total of 738,918 apps.  The projection for Aug 2012 shows a total of 680,000 apps.  So the app market is expected to decrease by 58k apps?  The curve on your chart shows otherwise?

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  2. Hi All, I’m Zoe, co-founder of Xyologic. Christa thanks for the comment. The intention is to show that in June 2012 Apple will be at 680.000 and Android will also be at 680.00, making a total of 1.360.000. Probably the word “both” is confusing as it suggests a total, while it’s supposed to mean “each”.

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