http://gigaom.com/2011/10/09/the-guild-merchandising/ Fri, 24 May 2013 13:32:50 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/2011/10/09/the-guild-merchandising/#comment-663390 Mon, 10 Oct 2011 22:52:07 +0000 http://gigaom.com/?p=417669#comment-663390 People want to be a part of what they enjoy. They want to own a piece of it, to show their support, and to have something tangible to connect them to it in a real way. If they were producing something like Guild salad shooters, or something that has nothing to do with the show and no appeal to the audience just as a way to slap their logo on another thing to make money, that would be selling out. This is just giving the people what they want.

]]> http://gigaom.com/2011/10/09/the-guild-merchandising/#comment-663386 Mon, 10 Oct 2011 22:41:36 +0000 http://gigaom.com/?p=417669#comment-663386 I agree that all the Guild merchandise mentioned in this article really does have a definite appeal to the established audience. I’m adding a number of them to my shopping list!

]]> http://gigaom.com/2011/10/09/the-guild-merchandising/#comment-663196 Mon, 10 Oct 2011 14:57:49 +0000 http://gigaom.com/?p=417669#comment-663196 I think staying true to the spirit of the show (or film) is crucial. There is a risk of eroding the entertainment product and the advertised product with thoughtless product placement. I natter more on the subject here: http://heresheisboys.com/2011/10/07/wait-but-if-you-act-now/

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