Comments on: Can Facebook convince advertisers to forget about clicks?

By: Gina Szafraniec

Gina Szafraniec — Wed, 12 Oct 2011 14:17:02 +0000

I have been advertising a local festival and a local business on Facebook intermittently for a year and half. The festival always outperforms the business. However, both improve after increasing traditional advertising like ads in local papers, flyers to school, posters, etc. It makes me believe that there must be an association made outside of Facebook for the Facebook advertising to show any results. Would I recommend a small business to advertise on FB? Yes, but I would advise them of the expected results and encourage them to include it in a marketing plan. For me, it is more info to measure what is working. I also think that Facebook ad prices should be lower and that is why I advertise intermittently.

By: Jeff Belonger

Jeff Belonger — Mon, 10 Oct 2011 13:20:59 +0000

I would like to see facebook some how break down “the talking about this” feature. I would like detailed input on what part is working better, and not grouped into one category. Is there a way to find out how many have mentioned your page? Answered a question? I would think this is extrememly important to engagement and not just who ‘liked’ your page, hence why I would love to see this broken down. thanks

By: Mindloud.com

Mindloud.com — Mon, 10 Oct 2011 05:16:27 +0000

facebook ad targeting may not be as accurate as we want. Location often has some fraction of error and shows more than 5-10% result are outside our targeted location. http://www.mindloud.com

By: John Cunningham

John Cunningham — Sat, 08 Oct 2011 22:03:24 +0000

I’m not surprised facebook click through rates are low. I’ve never clicked on a facebook ad and now I don’t even know they’re there – they just fade into the background.

By: Nick

Nick — Sat, 08 Oct 2011 17:08:51 +0000

I thought about advertising with Facebook but two things hold me back. I get advertising from people in my field, which tells me their targeted marketing is not working. The relevancy clicks should inform them faster :) They could also force a spell check, it would make them look a little more professional. Until then, it looks like wasted money.

By: Rdx2

Rdx2 — Sat, 08 Oct 2011 06:09:16 +0000

More than 50% of the time, as we have seen on yelp, people talk ill of your brand because they have been so dissatisfied. SO what is the benefit of this talking metric?

By: Darren Barefoot

Darren Barefoot — Fri, 07 Oct 2011 18:08:19 +0000

I’ve always been curious as to what the breakdown is on Facebook between advertisers who link to their Facebook pages, and those who link to external sources. When we’ve done advertising on Facebook, it’s almost always the latter for us, but I’m not sure if that’s the exception or the rule.