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Summary:

Amazon’s Kindle Fire tablet is on pace to be the best selling Google Android tablet of the year, even though you wouldn’t know it runs Android. Leaked sales figures reported by the Cult of Android site show that Amazon has already taken more than 254,000 pre-orders.

kindle-fire-feature

Amazon’s Kindle Fire tablet is on pace to be the best selling Google Android tablet of the year, even though you wouldn’t know it runs Android. Leaked sales figures reported by the Cult of Android site show that Amazon has already taken more than 254,000 pre-orders since launching the Fire less than a week ago. At this pace, which could increase during the holiday season, Amazon might sell more than 2.5 million tablets by year end.

Few makers of Android tablets have officially announced sales figures, but some have mentioned the quantity of shipped tablets. Motorola’s Xoom was the first Android Honeycomb slate to launch in February of this year, but the company says only 440,000 units were shipped in the second fiscal quarter this year, for example. That compares to the 9.25 million Apple iPads actually sold during the same time period. My own estimate of Android tablets sold this year was only 1.25 million as of  July.

The reported sales figures for Amazon’s Kindle Fire come from a verified source, says Cult of Android. Even if they didn’t say that, I’d have no problem believing the data for two reasons. First is the $199 price of Amazon’s tablet. It’s far less than the entry level iPad, which goes for $499. Of course, the Fire is a 7-inch device, so it really should be less expensive than a 9.7-inch iPad. But it’s also far less than other 7-inch slates from Samsung, Acer, and HTC, even after some of those tablets saw a big price drop once Amazon introduced the Kindle.

Another reason the Fire is likely selling well is Amazon’s media offerings. After a few hours of research yesterday, I found that Amazon rivals Apple in terms of television shows, movies, and music like no other competitor today. And of course, Amazon is synonymous with Kindle e-books, which the company also sells for the Fire tablet. The relatively inexpensive device, complete with a sophisticated web browser and curated software store provides most of what mainstream consumers are looking for in a tablet and it does so at just $199.

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  1. Where can I find the numbers on how many iPads are shipped vs. sold?

    1. There aren’t any: Apple doesn’t report iPads shipped; they only report how many they sold, which is a much more realistic data point over units shipped.

  2. Kindle Fire is red hot right now (pardon the pun). It is not an iPad, but a close substitute for $300 cheaper.

    http://www.squidoo.com/the-new-kindle-fire

    1. yep, and the Amazon content seals the deal.

  3. $199 is a killer price point.. Apple has a aura of exclusivity around it but there is still a large market outside it .. Although Q2 survey did say iPad still sold 4 out of every 5 tablets sold in its segment…

  4. I, for one, will not be purchasing a Kindle Fire device. As a blind user, I would love to have access to the millions of books that Amazon offers. But, no effort was made to ocnsider accessibility to assistive technologies or to build it in. Why should I and other people with print disabilities spend our hard-earned money with a company who has no real care for our needs? I posted this Tumblr post when the announcement was made: http://ppatel.tumblr.com/post/10771455940

    Pratik Patel
    President & CEO, EZFire
    Chair Information Access Committee. American Council of the Blind.

    1. The other Kindles have ability of providing all those books in audio for those with print disabilities and I assume the Kindle Fire also has that capability so it appears Amazon is concerned about those readers you talk about.

  5. I think I’m going to buy one for development purposes. The price point makes this the platform of the future. Way to go Amazon!!

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  8. Amazon is such a trusted brand that people figure how can you go wrong for $199. If you don’t like this model you’ll probably be able to sell it on eBay very quickly. I expect Amazon won’t stop here. Once they get a loyal following they’ll introduce 3G, camera, etc.

    http://cordcutterguide.com/kindle-fire.html

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