Summary:

Zipcar co-founder and former CEO Robin Chase gives her insights into the importance of branding and her experience creating the car sharing company Zipcar.

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Zipcar co-founder and former CEO Robin Chase gave a talk about the importance of branding and her experience creating the car sharing company Zipcar. She says: the brand is the reality that you want to create.

Robin Chase on Startup Branding from Founder Institute on Vimeo.

Robin Chase – Branding

This was originally posted on the Founder Institute site.

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