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	<title>Comments on: Square COO: There&#8217;s no value in NFC</title>
	<atom:link href="http://gigaom.com/2011/09/26/square-mobilize-2011/feed/" rel="self" type="application/rss+xml" />
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		<title>By: ATIG</title>
		<link>http://gigaom.com/2011/09/26/square-mobilize-2011/#comment-694034</link>
		<dc:creator><![CDATA[ATIG]]></dc:creator>
		<pubDate>Fri, 25 Nov 2011 13:30:36 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=411646#comment-694034</guid>
		<description><![CDATA[Square COO: There’s no value in NFC http://t.co/rKAjDk3T]]></description>
		<content:encoded><![CDATA[<p>Square COO: There’s no value in NFC <a href="http://t.co/rKAjDk3T" rel="nofollow">http://t.co/rKAjDk3T</a></p>
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		<title>By: ATIG</title>
		<link>http://gigaom.com/2011/09/26/square-mobilize-2011/#comment-688812</link>
		<dc:creator><![CDATA[ATIG]]></dc:creator>
		<pubDate>Wed, 23 Nov 2011 12:39:01 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=411646#comment-688812</guid>
		<description><![CDATA[Square COO: There’s no value in NFC http://t.co/rKAjDk3T]]></description>
		<content:encoded><![CDATA[<p>Square COO: There’s no value in NFC <a href="http://t.co/rKAjDk3T" rel="nofollow">http://t.co/rKAjDk3T</a></p>
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		<title>By: PrivacyMatters</title>
		<link>http://gigaom.com/2011/09/26/square-mobilize-2011/#comment-685045</link>
		<dc:creator><![CDATA[PrivacyMatters]]></dc:creator>
		<pubDate>Tue, 22 Nov 2011 12:46:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=411646#comment-685045</guid>
		<description><![CDATA[Square COO: There’s no value in NFC http://t.co/WkYsrTqX]]></description>
		<content:encoded><![CDATA[<p>Square COO: There’s no value in NFC <a href="http://t.co/WkYsrTqX" rel="nofollow">http://t.co/WkYsrTqX</a></p>
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		<title>By: ViVOkris</title>
		<link>http://gigaom.com/2011/09/26/square-mobilize-2011/#comment-662627</link>
		<dc:creator><![CDATA[ViVOkris]]></dc:creator>
		<pubDate>Fri, 07 Oct 2011 19:59:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=411646#comment-662627</guid>
		<description><![CDATA[Rabois is either blowing smoke to throw off competitors or he&#039;s only talking to SMBs with no physical presence. More of our thoughts: http://www.vivotech.com/blog/index.php/2011/10/05/square-coo-doesnt-see-nfc-value-prop-yet/]]></description>
		<content:encoded><![CDATA[<p>Rabois is either blowing smoke to throw off competitors or he&#8217;s only talking to SMBs with no physical presence. More of our thoughts: <a href="http://www.vivotech.com/blog/index.php/2011/10/05/square-coo-doesnt-see-nfc-value-prop-yet/" rel="nofollow">http://www.vivotech.com/blog/index.php/2011/10/05/square-coo-doesnt-see-nfc-value-prop-yet/</a></p>
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		<title>By: Marijn Mennes</title>
		<link>http://gigaom.com/2011/09/26/square-mobilize-2011/#comment-659710</link>
		<dc:creator><![CDATA[Marijn Mennes]]></dc:creator>
		<pubDate>Wed, 28 Sep 2011 22:33:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=411646#comment-659710</guid>
		<description><![CDATA[It might be me, but am I the only one considering NFC a two-way street?

What it is explained for now - except by Bob Ofenstein - is that you pay with it, not receive with it...

In my opinion, small consumer payments will explode when sharing goods and services will be &#039;traded&#039; more and more often. Eventually, we will get rid of the old fashioned PIN-authorization. Why not swipe a signiture, put in a fingerprint, or scan your eye with your camera before/after every transaction.

Do you want some endless possibilities? Checkins with foursquare and other marketing tools immediately transfer into &quot;hard&quot; cash on your mobile device. 

And now let go of the idea that NFC only &#039;holds&#039; money: 

Say goodbye to all your special giftcards, coupons, loyalty cards and other plastic contained in your wallet or stuck on the clipboard at home that (is supposed to) save(s) you money. 

It is all there, together.]]></description>
		<content:encoded><![CDATA[<p>It might be me, but am I the only one considering NFC a two-way street?</p>
<p>What it is explained for now &#8211; except by Bob Ofenstein &#8211; is that you pay with it, not receive with it&#8230;</p>
<p>In my opinion, small consumer payments will explode when sharing goods and services will be &#8216;traded&#8217; more and more often. Eventually, we will get rid of the old fashioned PIN-authorization. Why not swipe a signiture, put in a fingerprint, or scan your eye with your camera before/after every transaction.</p>
<p>Do you want some endless possibilities? Checkins with foursquare and other marketing tools immediately transfer into &#8220;hard&#8221; cash on your mobile device. </p>
<p>And now let go of the idea that NFC only &#8216;holds&#8217; money: </p>
<p>Say goodbye to all your special giftcards, coupons, loyalty cards and other plastic contained in your wallet or stuck on the clipboard at home that (is supposed to) save(s) you money. </p>
<p>It is all there, together.</p>
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		<title>By: Niner Sunshiner</title>
		<link>http://gigaom.com/2011/09/26/square-mobilize-2011/#comment-659641</link>
		<dc:creator><![CDATA[Niner Sunshiner]]></dc:creator>
		<pubDate>Wed, 28 Sep 2011 19:38:00 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=411646#comment-659641</guid>
		<description><![CDATA[too bad square sucks and doesnt work. thats why google is google. square will be a loss of millions of dollars for someone]]></description>
		<content:encoded><![CDATA[<p>too bad square sucks and doesnt work. thats why google is google. square will be a loss of millions of dollars for someone</p>
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		<title>By: Mark</title>
		<link>http://gigaom.com/2011/09/26/square-mobilize-2011/#comment-659546</link>
		<dc:creator><![CDATA[Mark]]></dc:creator>
		<pubDate>Wed, 28 Sep 2011 16:09:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=411646#comment-659546</guid>
		<description><![CDATA[The minimum NFC can do for Square is to enhance consumer &amp; merchant experience by not having to swipe the card minimum 10 times for it to read with their little “toy” card reader…]]></description>
		<content:encoded><![CDATA[<p>The minimum NFC can do for Square is to enhance consumer &amp; merchant experience by not having to swipe the card minimum 10 times for it to read with their little “toy” card reader…</p>
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		<title>By: Brian Hayashi</title>
		<link>http://gigaom.com/2011/09/26/square-mobilize-2011/#comment-659308</link>
		<dc:creator><![CDATA[Brian Hayashi]]></dc:creator>
		<pubDate>Wed, 28 Sep 2011 04:38:43 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=411646#comment-659308</guid>
		<description><![CDATA[I was an early fan of PayPass, arguably the best-known NFC payment platform among retailers, but it is amazing that it has been adopted by so few merchants during the last ten years. NFC is basically a replacement for a card swipe with little other upside, but a whole lot of downside in the form of its inherently unsecure nature. With Congress and the FTC cracking down on companies that inadvertently leak confidential buyer information, most merchants have ample reasons to skip NFC for now.]]></description>
		<content:encoded><![CDATA[<p>I was an early fan of PayPass, arguably the best-known NFC payment platform among retailers, but it is amazing that it has been adopted by so few merchants during the last ten years. NFC is basically a replacement for a card swipe with little other upside, but a whole lot of downside in the form of its inherently unsecure nature. With Congress and the FTC cracking down on companies that inadvertently leak confidential buyer information, most merchants have ample reasons to skip NFC for now.</p>
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		<title>By: Bob Ofenstein</title>
		<link>http://gigaom.com/2011/09/26/square-mobilize-2011/#comment-659300</link>
		<dc:creator><![CDATA[Bob Ofenstein]]></dc:creator>
		<pubDate>Wed, 28 Sep 2011 04:06:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=411646#comment-659300</guid>
		<description><![CDATA[To Tom F.:   You say that &quot;Visa/MC should be afraid because NFC will change &quot;the old business models&quot;.  Recent headlines say that Verizon, ATT, T-mobile and Visa/MC are investing $100M+ in NFC payment.  In my opinion, that would only happen if they are planning on making NFC an X% per transaction payment channel. Just like the WHO song... &quot;meet the new boss, same as the old boss&quot;.]]></description>
		<content:encoded><![CDATA[<p>To Tom F.:   You say that &#8220;Visa/MC should be afraid because NFC will change &#8220;the old business models&#8221;.  Recent headlines say that Verizon, ATT, T-mobile and Visa/MC are investing $100M+ in NFC payment.  In my opinion, that would only happen if they are planning on making NFC an X% per transaction payment channel. Just like the WHO song&#8230; &#8220;meet the new boss, same as the old boss&#8221;.</p>
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		<title>By: Robert Chi</title>
		<link>http://gigaom.com/2011/09/26/square-mobilize-2011/#comment-659269</link>
		<dc:creator><![CDATA[Robert Chi]]></dc:creator>
		<pubDate>Wed, 28 Sep 2011 03:28:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=411646#comment-659269</guid>
		<description><![CDATA[I don&#039;t think &quot;I’ve never met a single merchant in the U.S. who says I want this NFC thing&quot; imply to &quot;There’s no value in NFC&quot; is strong enough.  At least, there is a card adopted NFC technique called &quot;EasyCard&quot; ( http://en.wikipedia.org/wiki/EasyCard ), which has been used widely in every person living Taipei.  People use it to commute with subway, taxi, bus... and it even can buy anything in 7-11 or pay for parking.  And we all looking forward if EasyCard can integrated into smart phones. Ask people lived in Taipei if they can imagine there is no EasyCard in their lives.  I bet the answer is negative.]]></description>
		<content:encoded><![CDATA[<p>I don&#8217;t think &#8220;I’ve never met a single merchant in the U.S. who says I want this NFC thing&#8221; imply to &#8220;There’s no value in NFC&#8221; is strong enough.  At least, there is a card adopted NFC technique called &#8220;EasyCard&#8221; ( <a href="http://en.wikipedia.org/wiki/EasyCard" rel="nofollow">http://en.wikipedia.org/wiki/EasyCard</a> ), which has been used widely in every person living Taipei.  People use it to commute with subway, taxi, bus&#8230; and it even can buy anything in 7-11 or pay for parking.  And we all looking forward if EasyCard can integrated into smart phones. Ask people lived in Taipei if they can imagine there is no EasyCard in their lives.  I bet the answer is negative.</p>
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