http://gigaom.com/2011/09/26/beyond-crm-monetization-mobilize-2011/ Thu, 20 Jun 2013 07:25:39 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/2011/09/26/beyond-crm-monetization-mobilize-2011/#comment-659194 Tue, 27 Sep 2011 23:27:13 +0000 http://gigaom.com/?p=411387#comment-659194 The Web advertising model is flawed on Mobile, (not that it really worked on the fixed Web either). Think location, context and gamification, that is what will drive Mobile advertising. Mobile is far too measurable for traditional Ad agencies resulting in a fear that client budgets will fall due to much clearer targeting of consumers.

]]> http://gigaom.com/2011/09/26/beyond-crm-monetization-mobilize-2011/#comment-658726 Tue, 27 Sep 2011 00:00:54 +0000 http://gigaom.com/?p=411387#comment-658726 I can tell you how this consumer would react….the FIRST time I get an unsolicited advertisement on MY phone, I will no longer own a cell phone. Yeah, the cable TV company didn’t think I would get rid of my TV either, that was 3 years ago.

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