Comments on: 5 reasons you’re probably wasting time with QR codes

By: fred brink

fred brink — Sun, 20 Nov 2011 21:09:45 +0000

If you are making decisions on Branding, and Cutomers and Products you’ve lost my interest in what you have to say about QR. QR is a fantastic, maturing, entry-level reach out to museum and exhibit visitors where institutional budgets are tight and buying/maintianing new media equipment is a non-starter in today’s museum economy.
And I hear the number 60% for ‘adults’ who will be carrying QR compatible or factory-installed QR readers in their smart phones within the next couple of years, which corresponds to the lead time needed for the institution’s to workout the content and get a QR system in place with numerous integrated target stations. It ain’t either-or, it’s ALL ideas worth trying to get a museum’s feet wet with new mobile digital media.

By: Sue Edelman

Sue Edelman — Fri, 07 Oct 2011 15:59:31 +0000

I have never had a problem scanning a QR code and I am delighted on almost a daily basis by creative usages of this new technology. I bought some tulip bulbs at Home Depot the other day and out of curiosity, I scanned the code on the bag. It brought me to a mobile site with all sorts of information about how to care for my new plant. I loved it! I’m fully aware that a URL on the package could have done the same thing, but for the 40% of us smartphone users out there who are most likely as instant-gratification-oriented as I am, I thought this was a value-add to my purchase.

By: guy75

guy75 — Fri, 07 Oct 2011 12:06:08 +0000

This is a great strawman for those who want to promote the use of QR codes. Good job Joe. BTW, I have one attached to my picture on the staff notice board, linked to a set of delicious bookmarks with all my various profiles …

By: Brett Davis

Brett Davis — Sun, 02 Oct 2011 22:00:50 +0000

QR’s help brands reach a more tech savvy audience that generally understand their marketing better than “average consumers”. The more commonplace they become the more consumers will jump on the bandwagon. This article makes me cringe, as if it was written by someone who tried to scan a QR once a few years ago and gave up.

By: RealtyView TV

RealtyView TV — Wed, 28 Sep 2011 13:56:40 +0000

To have such a interesting, fact like, great looking expert page like this article is surprising to me to find such a lack of technical knowledge.

Everyone of your points can be dismissed with real understanding of this new form of communication.

I can not use the code on radio but I can use it to bring mobile listeners to the radio program.

Please stop being an expert before finishing the class and maybe we can get business happening again.

Thank you
George Robbins
http://www.facebook.com/pages/RealtyVIEW-Mobile-Television/208619125857368?sk=app_199703520091847

By: Alex Andrews

Alex Andrews — Wed, 28 Sep 2011 00:48:07 +0000

This reads worse than an ‘as seen on TV add,’ It makes the QR code situation look absurdly imposible even though it’s extremely simple. I almost never have to hold the phone still, it usually captures the code before I would have expected it to be able to read it. It was EASY to find apps, both of the ones i’ve used have read EVERY type of QR i’ve put to it. They both also read regular codes. The big PRO to using QR is that in 100% eliminates transcription error of URL’s. A consumer who scans a QR cannot mistake any character because it’s simpler than a copy and paste. This gives companies a direct fast channel directly into the device of any consumer who scans the code wanting to know more. Transmission of contact info also error free. As well as several other things; VIN QR code would be great. I don’t think I’ve ever read an article with more stupid “points.”

By: Alex Andrews

Alex Andrews — Wed, 28 Sep 2011 00:46:11 +0000

This reads worse than an ‘as seen on TV add,’ It makes the QR code situation look absurdly imposible even though it’s extremely simple. I almost never have to hold the phone still, it usually captures the code before I would have expected it to be able to read it. It was EASY to find apps both of the ones i’ve used have read EVERY type of QR i’ve put to it. The both also read regular codes. The big PRO to using QR is that in 100% eliminates transcription error of URL’s. A consumer who scans a QR cannot mistake any character because it’s simpler than a copy and paste. This gives companies a direct fast channel directly into the device of any consumer who scans the code wanting to know more. Transmission of contact info also error free. As well as several other things; VIN QR code would be great. I don’t think I’ve ever read an article with more stupid “points.”

By: retailgeek

retailgeek — Tue, 27 Sep 2011 15:05:08 +0000

By: JD

JD — Tue, 27 Sep 2011 13:48:26 +0000

It’s interesting that Zoove’s site isn’t mobile friendly when they’re competing in the mobile space. It’s about making things easier for the consumer, right? Might suggest focusing on that first before trying to take down something like QR codes that already have traction with consumers and advertisers…

By: First Timer

First Timer — Tue, 27 Sep 2011 00:27:58 +0000

Congratulations! You were the first QR code I scanned. I just downloaded the app because I’m seeing these everywhere and need to be up to date.