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Summary:

Lee Younghee, the head of global marketing for mobile communications for the Korean firm, told the Associated Press in an interview on Friday that the company is switching its strategy for dealing with the patent suits and that the new plan is to be more “aggressive.”

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It doesn’t appear Samsung is backing down in the ongoing patent battle between it and Apple. Lee Younghee, the head of global marketing for mobile communications for the Korean firm, told the Associated Press in an interview on Friday that the company is switching its strategy for dealing with the patent suits and that the new plan is to be more “aggressive.”

Speaking to the AP, Younghee said that Samsung would “be pursuing [its] rights for this in a more aggressive way from now on,” after claiming that rival Apple has been “free riding” wireless tech patents until now. Until now, Younghee said that Samsung has “been quite respectful and also passive in a way,” due in part to its business relationship with Apple as a supplier of components for its devices. Samsung’s renewed dedication to its fight with Apple comes, perhaps not coincidentally, after reports circulated that Apple is moving away from Samsung as a supplier of memory for its products.

Apple’s business with Samsung accounted for around $5.7 billion in sales in 2010, according to the Korean company’s last annual report. That year, Apple was Samsung’s No. 2 customer. This year, Apple moved up to No. 1. Samsung may be talking tough, but it stands to lose the most in the short term if the legal proceedings push Apple to seek alternative supply sources.

Samsung’s business is swinging more heavily toward the consumer end of the spectrum, however, where profit margins are better, and sourcing new suppliers for its growing mobile device business is no small inconvenience for Apple. These new comments from a senior Samsung executive don’t make it look like we’ll see a peaceful resolution anytime soon. In fact, Younghee’s comments may be a precursor to Samsung’s seeking an import ban in its home country of South Korea, something rumored to be in the works when Apple unveils the iPhone 5.

  1. Samsung is biting the hand that is feeding it. Why? They want their cake and eat it too! They blatently copied the look of an iPhone, now they are going to lose the supply chain loot = STUPID. Not that I agree with every thing that Apple is doing, but Samsung being aggressive will be costly!

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    1. The iPhone is actually a blatant copy of the LG Prada from 2006.

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  2. I support Samsung in this initiative. I think the patent system is very naive way to guard. True innovation has other parameters which are hard to capture.

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  3. If only Apple would stop copying Samsung’s technology… lol

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  4. Samsung – thou shalt not steal!

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  5. In order for Apple to even entire the cell-phone business they had to infringe upon a billion patents. I”m surprised none of the cell phone manufactures went after Apple when they first came on the scene in 2007

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    1. The reason nobody went after Apple then is that up until that point everybody basically got along with everybody else when it came to things like cell phones, flat panel tv’s, and automobiles. There was no need to sue because market competition is where true innovation is and where the real money comes from. However that isn’t how Apple sees it. Now if you so much as look at them the wrong way they will sue you until you can no longer compete and only let Apple be the only player on the block. This is NOT competition, this is NOT innovation. This is just pure and simple bullying on Apple’s part because they have brainwashed millions of iSlaves into thinking they are the greatest thing since sliced bread. And now all of a sudden there is a serious contender to take sales away from Apple and they feel threatened, but instead of pushing themselves to be better they just cry foul and get the competitor banned. And this is WRONG! People in power in government need to wake up and stop Apple from their bullying business tactics that take away from consumer choice. I am not saying they make bad products but if you choose them then do that, just don’t force their products on the rest of us like they want to do. I want a choice in what I buy but if Apple keeps up its ways they are stealing my freedom of choice from me. I don’t want them controlling every aspect of my life and there are millions of others out there like me who feel the same. Somebody needs to step in now and put a stop to this mindless nonsense that they keep pulling! Let’s go back to the days where companies had to compete for my $$$. Wake up now before it is too late!

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