Like many companies, HBO (s TWX) does periodic surveys of its users to see which features they find most appealing, and which they would like to see in the future. Lately, the premium cable network has run a series of surveys on HBO Go and how users are interacting with the TV Everywhere video service.
Most of its questions so far have been focused on the user experience of the HBO Go product online and on devices like the iPad, iPhone (s AAPL) or Android (s GOOG) mobile devices. But a recent survey seeks to figure out whether HBO Go is encouraging users to stick with their cable or satellite provider, whether users that also pay for Netflix (s NFLX) are likely to cancel their subscription to that streaming service, and which connected devices they’d be interested in using to access the HBO Go service from the TV.
In the first two questions, the survey begins by asking which cable, satellite or IPTV provider a user subscribes to in order to access HBO and HBO Go. Then it asks if HBO Go has influenced the likelihood of sticking with that provider. In other words, does HBO Go make you less likely to be a cord cutter?
Check out the slideshow below for the entire survey. But to us, the most interesting part comes in the last three questions, in which HBO asks users if they’re aware of Netflix’s controversial price increase. Not only does HBO want to know how the price hike changes their opinion of the service (i.e. Do you think “SOMEWHAT WORSE” of Netflix, or “MUCH WORSE”?), but it also is using the survey as a way to measure how likely Netflix users are to quit. (i.e. Are you “somewhat” more likely to cancel or “much” more likely to cancel?)
The survey could be aimed at finding out exactly where HBO stands, in light of Netflix’s recent customer dissatisfaction. At the same time, the way that the questions are phrased could also be a gentle nudge to HBO subscribers who might have been on the fence about quitting the low-priced streaming service if they haven’t already.