Here are four sessions you can’t afford to miss if you want insight into the next 12–18 months of mobile innovation:
• “4G arrives: a carrier’s perspective on the evolving mobile ecosystem” Mobilize is thrilled to welcome back T-Mobile CMO and EVP Cole Brodman. The last time he spoke, his picture was everywhere holding up the first Motorola Android phone. In this chat, Brodman will discuss the exciting potential of high bandwidth for consumer mobile devices.
• “Mobile payments 2012: Will this be the year?” The buzz around mobile payments is at an all-time high. But will the industry follow through this time? We assemble some of mobile payments’ most influential thinkers to answer some tough questions and outline the road map for the next 18 months.
• “Why So-Lo-Mo will finally unleash m-commerce” Mobile commerce is being reshaped by three trends: social, location and mobile. The trifecta provides opportunities advertisers and merchants can’t ignore. We examine how leading brands and retailers are adapting to these trends and what new m-commerce opportunities are arising.
• “The secrets of high-engagement apps” To succeed in mobile, you need total engagement. So what makes a high-engagement app? In this panel, some of the leaders behind the biggest apps out there shed light on what works for them.
Check out the full lineup of speakers and sessions.