Comments on: Is the future of social commerce on Facebook? http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/ Sat, 25 May 2013 06:11:19 +0000 hourly 1 http://wordpress.com/ By: Maria Luiza Kunert http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/#comment-724485 Sun, 04 Dec 2011 18:07:14 +0000 http://gigaom.com/?p=401047#comment-724485 Is the future of social commerce on Facebook? http://t.co/BrDlMRNZ

]]> By: eduardo prado http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/#comment-724308 Sun, 04 Dec 2011 16:49:23 +0000 http://gigaom.com/?p=401047#comment-724308 Is the future of social commerce on Facebook?
http://t.co/hU6FLAAy

]]> By: Rick Dauvillier http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/#comment-688616 Wed, 23 Nov 2011 11:00:40 +0000 http://gigaom.com/?p=401047#comment-688616 Is the future of Social Commerce on Facebook http://t.co/9MwDhrPK #socialmedia #socialcommerce #business

]]> By: Michael Olson http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/#comment-661268 Tue, 04 Oct 2011 06:20:39 +0000 http://gigaom.com/?p=401047#comment-661268 Hi Joe, thanks for sharing Michael Lazerow’s presentation. This is really excellent content, and more evidence of demonstrated ROI from social commerce.

]]> By: edwardstv90 http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/#comment-653283 Tue, 06 Sep 2011 18:04:50 +0000 http://gigaom.com/?p=401047#comment-653283 Hello bloggers I’m working on a project that asks you a simple question. It’s actually a survey. Would you be able to answer the question PLEASE? Read it, And ans me with YES or NO. “Would you use a social networking site if you had the potential ability to earn compensation for joining, using the site and recommending it to others to also join and use?. Yes or no?”

]]> By: Joe Ciarallo http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/#comment-653264 Tue, 06 Sep 2011 17:07:50 +0000 http://gigaom.com/?p=401047#comment-653264 Hi Michael, Great story! You’re spot on with many of these recommendations. Only because it’s “on topic,” I wanted to share a deck from Buddy Media CEO Michael Lazerow on social commerce that I thought you’d enjoy: http://www.slideshare.net/buddymedia/michael-lazerow-mashable-connect-8514428

Cheers,
Joe

]]> By: larry wu http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/#comment-652841 Mon, 05 Sep 2011 02:35:47 +0000 http://gigaom.com/?p=401047#comment-652841 the idea here is to get a user to follow on facebook, thence receptive to repeated communication.

]]> By: larry wu http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/#comment-652840 Mon, 05 Sep 2011 02:33:50 +0000 http://gigaom.com/?p=401047#comment-652840 Privacy concerns makes Facebook a black hole as far as commerce is concerned. Anyone who operates an ecommerce site can testify to that.

Facebook is only good for brand reinforcement.

]]> By: Michael Olson http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/#comment-652817 Sun, 04 Sep 2011 23:54:16 +0000 http://gigaom.com/?p=401047#comment-652817 Thanks for the comment, Tim. I am puzzled by the social advertising strategy of many brands on Facebook. As I pointed out in a follow-up piece today, traffic directly to a retailer’s product pages tends to convert at the highest rate – http://gigaom.com/2011/09/04/3-ways-to-build-social-commerce-on-your-site/. If customer acquisition is my goal, I don’t see why I would send hard-earned traffic from social ads anywhere else.

This paradigm exists for brands in other verticals as well. I’ve come across several examples of content sites and brands with a CPM revenue model that send traffic from Facebook ads to their fan pages. This is a useful tactic if the objective is to build community ON Facebook. But if your revenue model is dependent upon serving ad impressions and commanding higher CPMs, shouldn’t the objective be to drive traffic directly to your site?

]]> By: Joachim http://gigaom.com/2011/09/03/is-the-future-of-social-commerce-on-facebook/#comment-652790 Sun, 04 Sep 2011 20:55:46 +0000 http://gigaom.com/?p=401047#comment-652790 The book sounds good, Thomas. I’m going to pick it up. :)

Liked the article. This is definitely new territory, and there is a lot to learn. In my opinion, social shopping experiences can learn a lot from what social games are doing. Still, lots of discoveries to be made and I’m sure this space will evolve rapidly.

One of the key points the article made is on the analytics front. Traditional packages definitely do not translate well to social scenarios. However, does anyone have experience trying to apply newer analytics packages like KISSmetrics or Mixpanel? Or Kontagent seems like it’d be perfect, since I know they are the biggest and best in analytics for social apps and games, but do they support ecommerce?

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