Summary:

»  A hurricane of hype? (Some commenters disagree.) (Howard Kurtz/The Daily Beast). / Public service or weather porn, how much cov…

Morning Lowdown
photo: Corbis / Patricia Curi

»  A hurricane of hype? (Some commenters disagree.) (Howard Kurtz/The Daily Beast). / Public service or weather porn, how much coverage of Hurricane Irene has been valuable, how much hype? (Poynter.) / Hurricane coverage is ratings driver for the Weather Channel (NYT).

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»  Eric Schmidt: If you can’t use your real name, don’t use Google+ (Boing Boing)

»  Full transcript: Eric Schmidt’s Edinburgh festival keynote (paidContent)

»  For Wal-Mart (NYSE: WMT), a rare online success (WSJ)

»  Steve Jobs reigned in a kingdom of altered landscapes (David Carr/NYT)

»  Condé Nast deepens its social connections (Media Decoder/NYT)

»  Six ways retailers are using mobile to supplement the store (AdAge)

»  Who will be Silicon Valley’s next Steve Jobs? (Mercury News)

»  Which marketers should (and shouldn’t) tap social media darling Tumblr (AdAge)

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