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Summary:

Apple and Google have both picked up multiple smaller companies in recent years, and even some larger ones like Motorola, and both can afford to grab more. It can be hard to keep straight who bought what when, but this graphic should set things straight.

goog-v-apple-feature

Apple and Google have both picked up quite a few smaller companies in recent years, and some larger ones like Motorola, and both have ample cash on hand to grab more. It can be a little hard to keep straight who bought what when, and for what purpose, but this new infographic from G+, a knowledge sharing site for academics, entrepreneurs and professionals makes it easier to get a bird’s-eye view of the situation. Can’t wait for all those map-related purchases Apple’s made to start showing up as noticeable changes to the iOS Maps app.

Note that this isn’t an exhaustive list of any and all acquisitions made by the companies, but it is a good lay of land in recent years. (Click to enlarge)

Infographic courtesy of G+.

  1. I think you substituted million for billion in the last panel.

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    1. I too think this.

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    2. Something like that. Apple has 76 billion in cash, not 12 billion. I think the assets number is in millions and in the wrong spot.

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  2. Map related purchases?

    Both Apple and Google are still dropping the ball on the online mapping. I worked for the largest map company in California for years. The thing that kept the business customers coming back to buy/use the map books is we had the whole state indexed by page and grid. All the California businesses had their company data bases related to our page and grid for quick reference. They then told their customer what page and grid they were on. If you did not buy the map book than you were lost. We locked in all the major state agencies like Caltrans, CHP, Cities and Counties as well as all the large corporations.

    Now imagine if Google and Apple had a World wide page and grid system that businesses could view and use? And that they could download in Excel or dbase formats to relate their World wide databases too. That would be huge World wide business market share they could lock-up. Image doing easy typed in searches on page and grid rather than typing out addresses and hoping for a correct hit. You could also use page and grid for tracking, or geocoding and having a nice World wide page and grid in your address books. Businesses could even print out simple map books formatted on the page extents.

    Mapping has a long way to go to make it easier for businesses and users to find and track locations. Tiger Census layers also need to be used way more by these two companies to draw businesses to them.

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    1. Um, yeah, let’s go back to using stone tools instead of all that nifty metal, too. I sure miss using the Thomas Guide vs. pressing the microphone button on my Android phone, saying the address and being routed there. Clearly the former was superior….

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  3. Surprised they have not bought up the real players in the mapping industry yet. The major companies that make the data and software…

    Tele Atlas
    http://en.wikipedia.org/wiki/Tele_Atlas

    Navteq
    http://en.wikipedia.org/wiki/Tele_Atlas

    ESRI
    http://en.wikipedia.org/wiki/Esri

    Europa Tech
    http://www.europa-tech.com/

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  4. I’m going with Google but the industries are still going head to head so the winner is unavailable.

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