It doesn’t say how many people signed up, but let’s guess 1,000 people took advantage of the offer. The real value of those 1,000 readers isn’t in the money they pay for subscriptions. To make a point, it’s in the additional $100,000 or so in preprint revenue that comes with the 1,000 subscribers, and the ability to keep rates on ROP at a slightly higher level. (That’s a little hard to calculate, but can be done.) All the 19¢ does essentially is get the thing delivered to the doorstep and cover a little bit of the cost of the newsprint. That’s always been the case with the cost of a subscription, this is just a more extreme case. But it does make the point that each subscription is worth, say, $220 for the two years rather than $20.

]]>Jeff, that’s nonsensical. If papers thought every reader saw every ad, there would be no differential pricing for position in the paper – every ad would be priced solely according to size, not position in the flatplan.

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