Comments on: DoubleRecall turns paywalls into advertising dollars http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/ Wed, 19 Jun 2013 13:21:19 +0000 hourly 1 http://wordpress.com/ By: Richard Bachner http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/#comment-655506 Wed, 14 Sep 2011 20:48:30 +0000 http://gigaom.com/?p=396386#comment-655506 I think that different people will have differing opinions on this. Personally, while having completely open content is ideal, I can understand that companies have to pay bills and need to make some money. A quick “paywall” like this that fulfills the goals of everybody is really a good idea. Personally I think that social media traffic will continue to get more and more important to all kinds of businesses and something that utilizes Facebook in some way will be big. There’s already a lot of companies listed at http://buyfacebookfansreviews.com that I think are trending in this kind of direction. I’m interested to see the future of this and how many sites utilize these types of “paywalls”, stick with traditional ads, or create new kinds of ads and business models.

]]> By: Andrew McFadden http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/#comment-650818 Fri, 26 Aug 2011 05:18:01 +0000 http://gigaom.com/?p=396386#comment-650818 above should read “working out fine”

]]> By: Andrew McFadden http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/#comment-650817 Fri, 26 Aug 2011 05:17:01 +0000 http://gigaom.com/?p=396386#comment-650817 It seems to be working in out fine in our tests

]]> By: Subscription Insider http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/#comment-650703 Thu, 25 Aug 2011 20:17:27 +0000 http://gigaom.com/?p=396386#comment-650703 Paywalls aren’t dead ends if they are well-designed, tested and optimized.

]]> By: Eitan Gersh http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/#comment-650124 Wed, 24 Aug 2011 06:07:28 +0000 http://gigaom.com/?p=396386#comment-650124 This seems like a service that will make a lot of money!
How does it effect SEO? I mean doesn’t it block bots from reaching ur content?

]]> By: Ben Nash http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/#comment-650069 Tue, 23 Aug 2011 23:43:12 +0000 http://gigaom.com/?p=396386#comment-650069 I thought the same, this is all positive. I’m recommending this to a newspaper company with 12 sites that are possibly going under a paywall. I think this approach has money $ potential too.

]]> By: Miha Zidar http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/#comment-650028 Tue, 23 Aug 2011 20:33:16 +0000 http://gigaom.com/?p=396386#comment-650028 If your other alternative is a pay wall, I would guess it would leave a positive impression. The advertiser is basically paying for you to get the premium content.

]]> By: Ryan Kim http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/#comment-650025 Tue, 23 Aug 2011 20:26:31 +0000 http://gigaom.com/?p=396386#comment-650025 Good question. I would think that people would have a little good will toward a brand who helped unlock some premium content. But we’ll have to see.

]]> By: Marc Holsten http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/#comment-650018 Tue, 23 Aug 2011 20:19:50 +0000 http://gigaom.com/?p=396386#comment-650018 Typo:

Doesn’t this leave a negative impression of the advertiser (the brand) in the mind of the people?

]]> By: Marc Holsten http://gigaom.com/2011/08/23/doublerecall-turns-paywalls-into-advertising-dollars/#comment-650017 Tue, 23 Aug 2011 20:18:58 +0000 http://gigaom.com/?p=396386#comment-650017 Doesn’t this leave a negatibe impression of the advertiser in the mind of the people?

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