Summary:

What are the biggest challenges-and best opportunities-in online advertising right now? With change as a constant, we’re looking forward, no…

paidContent Advertising 2011

What are the biggest challenges-and best opportunities-in online advertising right now? With change as a constant, we’re looking forward, not back, as we get ready for our highly anticipated paidContent Advertising: Emerging Business Models on Sept. 15 in NYC, a one-day, single stage event where we bring together groundbreaking industry leaders and innovators, both on stage and in the audience, to hash out what’s happening and what’s coming next.

We’re pleased to announce our newest additions to our impressive lineup of speakers:

»  Colin Kinsella, President, Digitas North America

»  David Levy, President, Sales, Distribution & Sports, Turner Broadcasting System, Inc.

»  Matt Seiler, CEO, Mediabrands

»  Kurt Unkel, Senior Vice President, VivaKi Nerve Center and

»  Beth Waxman-Arteta, Chief Marketing Officer, JWT New York.

Be part of the conversation at this high-powered, fast-paced forum that will help you take advantage of the transforming landscape. In special sessions, we will explore:

»  Promises, Promises: Finding the Real Value in Integrated Marketing-who benefits most from integrated marketing and cross-platform selling with Turner Broadcasting System President David Levy and Mediabrands CEO Matt Seiler;

»  Branded Advertising: The Conversation is Changing-how to navigate the road between consumers and brands online with Demand Media (NYSE: DMD) Chief Revenue Officer, Joanne Bradford, and L’Oreal VP of Media & Integrated Marketing, Deborah Marquardt;

»  Paying For It: Implications and Success Stories-how paid content revenue is changing advertising and ideas on how to implement this model with Hearst Magazine President, David Carey, and Initiative North America President, Tim Spengler; and

»  One-on-one conversations with Ross Levinsohn, EVP, Americas at Yahoo; (NSDQ: YHOO) Neil Mohan, VP of Product Management at Google; (NSDQ: GOOG) Carolyn Everson, VP of Global Marketing Solutions at Facebook and more.

We’re also featuring highly interactive panel discussions on:

»  Walking the Line: The Targeted Ad High Wire-how to create a better consumer experience without crossing the line;

»  Brands and Social: Being Relevant in a “Free” World-how social is transforming the relationship between brands and consumers;

»  Getting More Out of Digital Advertising Exchanges and Real-*Time* Bidding-how to make them more attractive to publishers; and

»  Unlocking the Potential of Connected Devices-a breakdown of the trends and their impact on advertising dollars.

Register for paidContent Advertising

If you have speaker suggestions, please contact us at events AT paidcontent.org; take a look at our previous conferences for a sense of our speaker rosters. If you’re interested in sponsoring paidContent Advertising: Emerging Business Models, contact our ad department at advertising AT contentnext.com.

Thanks to our sponsors, Google, NetShelter and OpenX.

Comments have been disabled for this post