14 Comments

Summary:

The most appealing tablet these days is clearly Apple’s iPad, but HP’s TouchPad is a surprising second choice, beating out the many Google Android tablets and RIM’s BlackBerry PlayBook in a survey of potential tablet buyers. It may be too soon to call it the “OuchPad.”

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The most appealing tablet these days is by far Apple’s iPad, but HP’s TouchPad is a surprising second choice, beating out the many Google Android Honeycomb tablets and RIM’s BlackBerry PlayBook. The data backing up that claim comes from a study of 1,100 people that might consider purchasing a tablet, according to a report on CNET. While only 10.3 percent of respondents said they might be interested in a TouchPad, the report suggests that HP’s tablet is more appealing than other non-iPad slates.

The timing of the report is interesting because it conicides with two other bits of news on the TouchPad: Estimated and actual sales. Last night, an AllThingsD report referred to HP’s tablet as the “OuchPad,” based on poor sales. Retail chain Best Buy has reportedly sold just 25,000 of the 270,000 TouchPads it has in stock, according to sources “familiar with the matter.” This follows only 612 TouchPad sales in a one-day promotion at Woot.com earlier this month, when the tablet was discounted to $379. Estimated sales aside, tomorrow could reveal actual sales information straight from the horse’s mouth, as HP is set to report earnings at 2pm PT.

All of these developments follow a price cut from HP, which reduced the cost of both TouchPad models by $100. It’s possible that it portends doom and gloom for the product, but I think that’s a premature sentiment for a number of reasons. It’s also interesting because some have suggested — rightly, I’d add — that if a tablet can’t match the iPad in terms of user experience and apps, it must be priced lower than the iPad. With the new pricing, HP’s TouchPad surely fits the bill; it actually offers a solid user experience based on my usage, but lacks the ecosystem iPad owners enjoy for accessories, media services and third-party applications.

Although a survey of potential tablet buyers doesn’t equate to sales, it shows promise for the TouchPad, especially considering the device only launched early last month. It also wasn’t until the middle of July, or roughly 30 days ago, that HP began a TouchPad marketing campaign in earnest. And yet, more people surveyed are familiar enough with the device name and brand to consider buying it over a Motorola Xoom, Samsung Galaxy Tab 10.1 or BlackBerry Playbook.

  1. Then again, I wouldn’t be surprised if the “popularity” of the TouchPad in a survey was a result solely of the name – Pad good,
    Tab bad.

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  2. I can see that in the long run the Touchpad will win out over the low end tablets (i.e. Android & RIM), but the iPad would be a long shot. Then again this all may trivial once Windows 8 comes out. Sent from my Touchpad :-)

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  3. TouchPad is worth a look. Performance improved a lot with the recent WebOS software update. And WebOS has the best multitasking of any tablet, IMO.

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    1. No, Win7 has the best multitasking of any tablet.

      Sent from my HP Slate – the first HP tablet.

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  4. I think HP must have paid you to write this blurb. For all I know HP’s tocuhpad was already DOA.

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    1. I think Apple must have paid you to write this comment. For all I know, reality must be terrible for you.

      (See? We can troll too!)

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  5. You are starting to lose credibility with this garbage

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    1. I second that.

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  6. I got the HP Touchpad and returned it after a week of VERY POOR usability compared to The THRIVE that I got in its place, yes a few dollars, as it too was on sale at FRY’s. The replaceable battery two cameras AND all the ports. The only SMALL items are not being able to charge with the USB port and Skype does not work on it and google talk kind of does, not a big trade-off for all the other goodies. Oh, in the 1st week TWO updates addresses small items, now that is CUSTOMER FOCUS…while it is to early to say if I will find any other issues that make me return it, overall the Battery, No USB charging and QUICK updates to address small items makes this a win-win for my needs. $350, with a case, 16GB internal, and a class 10 32GB card for $40 that is a very competitive pricing.

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  7. HP hopes on gaining consumer attention by making its TouchPad tablet more attractive in the market with a lowered price.
    http://tablettechtoday.com/blogposts/hp-touchpad-tablet-cost-reduced.html

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  8. “It also wasn’t until the middle of July, or roughly 30 days ago, that HP began a TouchPad marketing campaign in earnest. And yet, more people surveyed are familiar enough with the device name and brand to consider buying it over a Motorola Xoom, Samsung Galaxy Tab 10.1 or BlackBerry Playbook.”

    Sounds very reasonable to me, HP has a lot of public awareness as a supplier of home computing equipment.

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  9. No they can’t. Really don’t think so. HP can sell some and be in the game but they have no chance at the top (3). Home/office tablets are productivity and entertainment devices, and as such one seeks compatibility with a laptop, desktop or an appliance (e.g. TV). Apple and MS lead there, and Google is right behind.

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  10. Lee J. Mendelson Thursday, August 18, 2011

    And, just like that, WebOS is dead.

    Kevin, how did you not see the writing on the wall with the deep discount a month after first going on sale?

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  11. Miguel Alcantara Thursday, August 18, 2011

    I guess my daddy was right when he told me #2 is the first loser ;-)

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