Pulse, the news-reading app for iOS and Android devices, has signed up its first international partner, and it’s a biggie: Al Jazeera will become the first foreign news organization to partner with the company to deliver news and videos from its Al Jazeera English catalog of content.
In the landgrab that we are seeing among news aggregators, reading apps and digital news-stands — they include Flipboard, Zite, Taptu and so many more — this is one move to attempt to differentiate and move into new markets. Al Jazeera is Pulse’s first international news partner, but it’s not the company’s first attempt to capture an international audience. In addition to English, the app is already translated into French, Spanish, Portuguese, Italian, Japanese, and Korean.
Pulse is also understood to be working on more partnerships with more non-U.S. news outfits, and will longer term be looking to create more localized catalogs for individual regions.
In the deal with Al Jazeera, Pulse, which currently has five million users across tablet and smartphone devices, will now feature content from Al Jazeera English as part of the app. This includes access to AJE’s front page, opinion pieces, features and videos — the latter perhaps being the most-known part of Al Jazeera’s coverage worldwide today, especially for stories related to the Middle East and Africa that might otherwise be undercovered by other news organizations.
Al Jazeera English, which launched in 2006, is an outsized partner in terms of audience — it covers 250 million households in 130+ countries, according to to company. But a partnership with Pulse gives it another channel to targeting tablet and mobile consumers.
Existing partners for Pulse include some of the biggest brands in news publishing in the U.S.: the list includes AOL (NYSE: AOL), The Atlantic, CNET, CNN, ESPN (NYSE: DIS), Discover Magazine, Gawker, GOOD, Magazine, The Hollywood Reporter, The Huffington Post, Los Angeles Times Magazine, msnbc.com, National Journal, The New Yorker, Salon.com, TIME, Vanity Fair, the WSJ and Yahoo! (NSDQ: YHOO) News.