Summary:

YuMe founder Jayant Kadambi is back in the CEO position at the video ad optimization company, according to sources. He replaces Michael Mathieu, who was brought in about three years ago to bring some sales expertise to the tech-heavy startup.

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YuMe founder Jayant Kadambi is back in the CEO position at the video ad optimization company, the company has confirmed. He replaces Michael Mathieu, who was brought in about three years ago to bring some sales expertise to the tech-heavy startup.

Kadambi returns to the day-to-day CEO role after three years serving as president and board member, while mostly leading product development. While Mathieu is stepping down from the chief executive role, he will remain on the company’s board. The announcement was made at an all-hands meeting earlier this week.

According to a company spokesperson, the management change comes as YuMe plans to double down on its technology, which includes its ACE for Advertisers and ACE for Publishers ad optimization products. It is also working on adding more features for mobile advertisers, after bringing on members of the old Transpera team, and expanding into Europe, after acquiring U.K.-based ad startup Appealing Media.

This isn’t the only management change YuMe has made in recent months: The startup also recently hired Tim Laehy as its Chief Financial Officer. Prior to joining YuMe, Laehy had served as CFO of companies like CloudShield Technologies, which was acquired by SAIC; Collation, which was acquired by IBM; and Covad Communications, which he helped take public. Earlier this year, YuMe also hired Bryan Everett as its EVP of Business Development and Ed Haslam as SVP of Marketing.

Last February, YuMe announced a $25 million round of funding led by Menlo Ventures, with existing investors Accel Partners, Khosla Ventures, BV Capital and DAG Ventures also participating. YuMe was also reportedly profitable at that time, but it’s not clear if that’s still true. Altogether, YuMe has raised more than $40 million since being founded in 2004.

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