Comments on: Is TV Everywhere a carrot or a stick?

By: marco1475

marco1475 — Fri, 29 Jul 2011 18:37:36 +0000

OK, if I have to be a paying cable customer to access FOX’s content online, fine, but in that case I demand they drop the “day after air it appears online.” That argument holds (albeit very little) water if the content is given away for “free,” taking into account that internet ad-revenue is much lower than TV-based ad revenue, but now that I am actually paying for it, I demand to watch it the moment it airs on my TV. After all, it then becomes just a change of media (TV vs. computer) because the cost is the same …

By: tetracycloide

tetracycloide — Thu, 28 Jul 2011 18:24:59 +0000

You’re naive. TV Everywhere is about putting content that used to be free or ad based, and by ‘free or ad based’ I do not mean illegal, and charging for it. It’s appauling that they’re even characterizing these moves as ‘value adds.’ Subtracting value from one thing and leaving it in place for another, more costly thing, isn’t value additive.

By: Alberto Plantilla

Alberto Plantilla — Thu, 28 Jul 2011 15:48:56 +0000

Maybe I’m naive, but aren’t consumers getting more? Just like piracy happens on the fringe and means little to the bottom line, when online access becomes huge then content owners should have a way to monetize right?