Italy’s largest book publisher, Mondadori, is making thousands of e-books available through Amazon (NSDQ: AMZN) for the first time. Could an Italian Kindle Store be next?
Amazon will sell 2,000 Mondadori titles, with another 1,000 available by Christmas, to European customers via the Amazon.com, Amazon.uk, and Amazon.de Kindle stores. “After a year of studies and experimentation, we expect 2012 to show great acceleration of e-book sales in Italy. E-books have tremendous potential in our country and I expect them to be a major part of our business going forward,” said Mondadori CEO Maurizio Costa in a statement. “Mondadori aims to play a driving role, making available to readers by 2012 more than 8,000 books in digital format and we are excited to work with Amazon to take this step.”
The German Kindle Store is currently Amazon’s only foreign-language Kindle store, along with the stores in the U.K. and U.S. Kobo just opened a store there as well, and plans to launch stores in Italy, France, Spain and the Netherlands by the end of the summer.
Publishing Perspectives reported last month that “at the Bologna Book Fair in March 2011 the launch of an Italian Kindle was apparently ‘imminent’ but there is still no sign of it, although the Italian team is in place and appears to be talking to some Italian publishers already.” Amazon launched Amazon.it last November.