A deal with NBCUniversal (NSDQ: CMCSA) will roughly double the number of movies available for instant streaming by *Amazon* Prime members. The latest Amazon (NSDQ: AMZN) content deal covers about 1,000 library titles from Universal Pictures, a broad mix including Babe, Fear and Loathing in Las Vegas, Fletch and Elizabeth — and is part of a 50-percent content boost for Amazon Prime.
Amazon Prime members (including my household) pay $79 annually for shipping. Earlier this year, Amazon created Amazon Prime Instant, offering instant free access to some streaming video for those members, in addition to the purchase or rental options in its Amazon Instant Video.
This summer, just Netflix (NSDQ: NFLX) provided the glimmer of an opening by changing its streaming and DVD options, Amazon is boosting the available content considerably — first through a 2,000-tile deal with CBS (NYSE: CBS), now with Universal Pictures. In all, so far this summer Amazon will up its “free” content by 50 percent and there’s no sign the deals are stopping. More to come.