What does it take to survive and thrive in the rapidly changing digital ad space? At paidContent Advertising: Emerging Business Models on Sept. 15 in NYC, we’ll bring together an impressive roster of leaders and an equally strong group of participants with that question — and much more — in mind. Today we’re pleased to announce the latest additions to that speaking roster, including top executives from Initiative; L’Oreal; Google; (NSDQ: GOOG) Facebook; Time Inc.; (NYSE: TWX) Flipboard and more:
» Paul Caine, EVP & CRO, Time Inc.;, responsible for the Time Warner publishing unit’s ad sales revenues, and President and Group Publisher of its Style & Entertainment Group, which includes People, InStyle, Entertainment Weekly and Essence.
» Pete Cashmore, Founder and CEO of Mashable, who took a blog to 14 million users and brand-name status.
» Carolyn Everson, VP, Global Marketing Solutions, Facebook, by way of MTV and Microsoft; (NSDQ: MSFT) responsible for top strategic accounts and global agencies along with media strategy, ad sales and account management.
» Deborah Marquardt, Vice President, Media & Integrated Marketing, of L’Oreal USA, responsible for all media buying for Maybelline, Garnier and Essie.
» Mike McCue, Founder and CEO of Flipboard, the magazine-like app using social media (he’s on the Twitter board) to transform the way content is aggregated on the tablet — and forcing publishers to get creative about advertising.
» Neal Mohan, VP, Product Management, Google, the former DoubleClick exec now responsible for Google’s display advertising push.
» Laura Graham O’Shaughnessy, General Manager of SocialCode, the Washington Post (NYSE: WPO) Co.’s new data-based advertising agency for Facebook.
» Tim Spengler, President of Initiative North America, where clients range from The Hub, Hasbro’s new joint venture with Discovery, to MillerCoors, Merck and Hyundai.
The list of the rest of our speakers:
» Joanne Bradford, Chief Revenue Officer, Demand Media
» David Carey, President of Hearst Magazines
» Scott Kurnit, CEO of AdKeeper
» Ross Levinsohn, Executive Vice President of Yahoo (NSDQ: YHOO) Americas
» Scott Meyer, Founder & CEO of Evidon
» Wenda Millard, President of MediaLink LLC
» Dave Morgan, Founder and CEO of Simulmedia
If you have speaker suggestions, please contact us at events AT paidcontent.org; take a look at our previous conferences for a sense of our speaker rosters. If you’re interested in sponsoring paidContent Advertising: Emerging Business Models, contact our ad department at advertising AT contentnext.com.
Thanks to our sponsors, Google, NetShelter and OpenX.