Scott Howe, who resigned his post as the head of Microsoft’s advertiser and publisher solutions group in April, has been named CEO of digital marketing services company Acxiom. He replaces John Meyer, who stepped down as CEO in March.
Meyer’s departure coincided with the exit of its CFO, Christopher Wolf.
The news of Howe’s hire comes as the Little Rock, Arkansas-based company released its FY Q1 earnings, showing solid gains in profits and revenues.
Howe had come over to Microsoft (NSDQ: MSFT) in the $6 billion acquisition of interactive agency aQuantive back in 2007. The departure of Howe came after several other execs associated with aQuantive resigned, including former Atlas president Karl Siebrecht and the company’s former CEO Brian McAndrews.
Given that Howe is stepping in at a positive time for Acxiom means that he won’t be under the gun to make any wholesale changes. Still, the hire reflects the company’s need to build and maintain a bigger profile among brand marketers.
Aside from his name recognition and his relationships with agencies and advertisers, Howe is also known as organizer and deal-maker, having been been credited with unifying Microsoft’s ad networks and managing the sale of the company’s Razorfish interactive ad agency to Publicis nearly two years ago. Release