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Summary:

Chances are that one out of four of you went to YouTube or Vimeo yesterday. That’s one of the results of a new study published by the Pew Internet & American Life Project, which also reveals that parents like YouTube even more than people without offspring.

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Further evidence that we are all YouTube addicts came from the Pew Internet & American Life Project on Tuesday morning: Seventy-one percent of U.S. adults used video-sharing sites like YouTube and Vimeo in May, according to a new Pew report, compared to 66 percent a year earlier.

Also interesting is the percentage of users who told researchers that they stopped by such a site yesterday, which grew to 28 percent. In other words, more than a quarter of us go to YouTube and its competitors on any given day.

A few other tidbits worth noting: Parents frequent video sites more than the general public, with 81 percent of parents saying that they use these kinds of sites, but only 61 percent of non-parents admit to it. There’s also some racial difference in how viewers tune into online video: Around 69 percent of the white folks surveyed visit YouTube & Co., compared to 79 percent of all the people of color.

Of course, the popularity of video sharing sites isn’t limited to the U.S.: Earlier today, a report from Allot Communications revealed that close to a quarter of all mobile bandwidth consumed worldwide can be traced back to YouTube.

  1. Wow that is one staggering set of figures. Online video has always been on the rise, but I didn’t see it growing to that level and it’s not looking to saturate any time soon either. With figures like that businesses and bloggers are going to be turning to web video like fat kids to cake. 2012 is going to be a crazy year for video on the web and I for one can’t wait to see what happens!

    AH
    Skeleton Productions

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