Facebook has launched Facebook for Business, a step-by-step online guide aimed at helping small businesses use the social networking site. The timing is interesting, as it comes just a week after Google began shutting off all company profiles on its Google+ social network.


On Tuesday Facebook debuted a step-by-step online guide aimed at helping small businesses use the social networking site. The company is billing the new web page, found at Facebook.com/business, as an “online education center” that gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with customer feedback online.

The timing is interesting, as it comes just a week after Google began shutting off all company profiles on its Google+ social network. The search engine giant says it’s just company policy to restrict Google+ access to individual users, a stance that has inspired a good deal of controversy in recent days.

Facebook’s new business web page does not come along with any new features — it simply puts a lot of information that may be handy for small businesses in one place. Perhaps most importantly, it serves as a nicely timed reminder that unlike Google+, Facebook encourages companies to use its service for company branding. “Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing –- word of mouth,” a Facebook spokesperson wrote in an email on Tuesday afternoon. “We created Facebook.com/business to make it even easier for people to reach these objectives and grow.”

This represents the second time in a month that Facebook has followed up Google+ news with its own feature launch. Earlier in July, Facebook announced a partnership with Skype to bring video-chat features within the social networking site — just one week after Google+ made waves with its own in-app video-chat feature called Hangouts.

The timing of these events could certainly be coincidental, but it does look like Facebook is taking Google’s recent entry into the social-networking landscape seriously and is increasing its feature updates and user satisfaction initiatives in turn. The new competition may be stressful for Zuckerberg and company, but ultimately it’s great for consumers if both Google and Facebook continue to bring their A games.

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  1. Your examples do not exactly match. The G+ hangout feature IS currently active and working. The Skype/Facebook is just an announcement, there is nothing NOW. It may be available next year, or even never.

    1. That is not true. I have used the video chat feature in Facebook. I am not sure how they roll it out because I cannot initiate it, only accept a video chat request (after downloading a plugin). It also does not appear in any of my chat windows but I am sure they have started merging video & facebook chat for some time now.

    2. Please get you facts in order…this is public domain and we need facts not opinions

  2. Facebook doing right thing on right time , Now FB facing a Strong Completion With Google+ , For this it’s necessary to Add new & good Application to Attract users

    1. Google+ is reaction to both FB and LinkedIn. With the ability to separate members into circles, Google + allows you to manage both personal and business contacts in one forum.

      1. Facebook allows you to do this, and has for a long time. Facebook lists, look into it.

      2. You can do this in Facebook, their group publishing filters need improving. G+ is a group feature, Facebook will fix and probably nuke LinkedIn at their own game while they’re at it.

      3. (This is more in response to Kyle’s statement). Facebook lists are not the same thing as Google Circles. The difference is that Facebook lists only allow you to customise who you see in the stream, whereas the Google Circles allow you to customise who sees what you put into the stream.

  3. Luiz G Bresciani Wednesday, July 27, 2011

    Facebook initiative is relevant for develop the relationship between people.

  4. Facebook has been slow to enforce it’s policy disallowing the use of personal profiles by business or entities other than individuals (associations, causes, etc.) I’m glad that Google has gotten rid of this early – it just encourages spammy interaction that most don’t appreciate – a business reaching out to connect with you that you have no prior relationship with. Hopefully Facebook’s release of guidelines and help for business is a precursor to following Google’s lead and enforcing the policy they’ve always had in place.

  5. I love the features in both facebook AND google+ but facebook is definately on it’s A game.

    The new facebook application for blackberry is awesome too!

    I get a LOT of traffic from our facebook page: http://www.facebook.com/BeFit4Free.hCG

    facebook rocks!

  6. Natalie | B2B Lead Generation Wednesday, July 27, 2011

    Facebook is pretty good at imitating and successfully integrating features to its own platform. If there’s anyone winning in this competition, it’s the consumer, it’s US.

  7. History shows that 1st Mover Advantage matters. My recon says G+ Business Pages won’t be ready for prime time until Q3 `11 so if the cliche “strike while the iron’s hot” holds any water Zuck and co. may have bought themselves a stay of execution for a few more months.

  8. Erik Hatfield Wednesday, July 27, 2011

    This actually is not new. Facebook has had this option and this for small businesses available for quite sometime. I know because I used this information to set up the facebook page for my business several months ago.

    1. It is just more organised now…

  9. A great effort made ​​by facebook by issuing new features to help small entrepreneurs in promoting their business in social networking.

  10. A facebook page should be standard for any business today. I think consumers will use a combination of twitter, facebook, linkedin, and google plus to find what they are looking for. That being said – I will not use a facebook account for business purposes – too many privacy issue.

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