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Summary:

See ya, Kindle app store: *Apple* has begun enforcing in-app purchasing restrictions for e-reading apps, with the Kindle, Kobo, and Nook and…

Kindle App Store

See ya, Kindle app store: *Apple* has begun enforcing in-app purchasing restrictions for e-reading apps, with the Kindle, Kobo, and Nook and Nook Kids apps falling into line by removing bookstores from their iOS apps.

Apple (NSDQ: AAPL) announced in February that any content available through apps must also be sold via the iTunes store–where it would be subject to Apple’s 30/70 revenue split–and that external purchase links must be removed. It revised those rules slightly in early June to say that app users could still read content purchased elsewhere from within their apps, as long as external buy links and buttons were removed. Publishers were given until June 30, 2011 to comply, and now Apple has begun enforcing its new guidelines.

Here are the major e-reading apps affected so far:

Kindle: The Kindle store was removed from the app today.

Kobo: The Kobo store was removed from the app on Saturday. Kobo outlines the changes on its blog: “With this change, iOS users wishing to access their Kobo account, browse the Kobo Store, and purchase books will now need to go to Kobo.com. You can still browse Kobo’s selection of 2.4 million e-books, shop and access your account! Go to Kobo.com by directly opening and using their Safari browser or using your favorite web browser on your phone. Be sure to bookmark the store for future visits!” The post also notes that Kobo’s apps for other platforms–Blackberry, WebOS and PC–retain their in-app stores.

Kobo CEO Michael Serbinis told the WSJ that “half the company’s iPad and iPhone customers already buy directly from the company on the Web because it’s more convenient. ‘But this will inconvenience those customers accustomed to buying their books directly from our apps on Apple devices,’ he said.”

Updated: Barnes & Noble (NYSE: BKS) Nook and Nook Kids apps: The bookstores have been removed from the Nook iOS app and the Nook Kids iPad app. The regular Nook app has not yet been updated.

Google (NSDQ: GOOG) Books: A Google spokesperson e-mailed me to say that he can’t comment on whether the Google eBooks app’s temporary removal from the iTunes store was related to Apple’s new in-app purchasing restrictions, but “we can confirm that it’s available once again.” The Google eBooks app has been removed from the iTunes store completely. Click on the “Download” link here and you’ll get the message: “The item you’ve requested is not currently available in the US store.” I’ve reached out to Google to ask if the app will be back soon sans bookstore and will update this post if I hear back.

  1. I thought as long as apps linked out to a website for the sale that it was ok (the way the Kindle app does on iOS).  Is that no longer the case? You can’t even link out to a mobile commerce site?

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  2. I guess so Tamara.  You are correct.  All the kindle app did was provide a button that opened a browser to ta Kindle Store location.  Apple really is shooting themselves in the foot.  It’s hard to believe they didn’t learn from their own mistakes in the 1980′s.  They are doomed to repeat their past it looks like.

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  3. Just one more reason that I have never spent a dime on an Apple product.

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  4. Hey Tamara, that’s right, no more links to outside bookstore sites.

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  5. Well, I am a Kindle user that was planning on buying an Ipad 2, but I guess I will wait for the Amazon tablet instead.

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  6. Why are people pretending like this changes much? You just can’t buy on the app anymore. Head over to the Safari web browser, head to the site’s store, buy there, download in app. Not difficult. Never buy in app anyway. 

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    1. Have to admit I never bought “In App” either because it was never actually possible via the Kindle app.  Forcing them to remove the store IS annoying but it doesn’t prevent us from buying and especially in Amazon’s case it’s not like it’s a hard to remember URL.

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  7. Howard Stevens Tuesday, July 26, 2011

    Apple is doing the industry a favor by forcing Content Providers to embrace HTML5. Let’s hope Amazon is quick about it.

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  8. This is a great development for the publishing industry. With the rise of HTML5 web applications, we’ll see more independent companies entering the competitive sphere. They’ll bring passion and innovation that’s stifled by the regulations of the giants who dominate media today.

    Check out my full response here: http://bit.ly/qO6D6l

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  9. I just downloaded the new iScroll app, and they still have in app purchasing, with thousands of titles to choose from. Here is the link
    http://ow.ly/5OHQK 

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  10. Seems odd that Apple has forced them out. Apple is not exactly short of money.

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